{"id":9784,"date":"2022-02-07T11:33:36","date_gmt":"2022-02-07T11:33:36","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=9784"},"modified":"2023-02-22T08:35:07","modified_gmt":"2023-02-22T08:35:07","slug":"valentines-day-marketing-strategies","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/valentines-day-marketing-strategies\/","title":{"rendered":"10 Best Valentine&#8217;s Day Marketing Strategies to Get More Sales"},"content":{"rendered":"<p><em>Depositphotos is a content marketplace with headquarters in New York, USA. The Depositphotos library has over 230 million files, including royalty-free stock photos, vector images, video clips, and editorial files. With more than 28 million clients, Depositphotos really knows marketing. And they are today&#8217;s blog guest on a very &#8220;sweet&#8221; topic: <a href=\"https:\/\/blog.flipsnack.com\/history-of-valentines-day\/\">Valentine&#8217;s Day marketing campaigns<\/a>.<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Like any other holiday, Valentine&#8217;s Day is an excellent opportunity for brands to increase sales and make existing clients buy again. This year the total spending is expected to <\/span><a href=\"https:\/\/www.statista.com\/statistics\/285028\/us-valentine-s-day-sales\/#:~:text=U.S.%20Valentine's%20day%20sales%202009%2D2021&amp;text=Planned%20Valentine's%20Day%20spending%20in,peak%20within%20the%20measured%20period.\"><span style=\"font-weight: 400;\">reach $22 billion<\/span><\/a><span style=\"font-weight: 400;\"> in the US alone. So, you need to get the most out of this romantic holiday for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, Valentine\u2019s Day is difficult for marketers because it is quite a delicate topic, and you need to be careful with all of your marketing tactics. Not every marketing idea works in eCommerce.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Valentines\u2019 Day Marketing Statistics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So, if you are planning the Valentine\u2019s Day marketing campaign this year, it can be helpful to look at some statistics.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">During this holiday, the most active category is people <\/span><a href=\"https:\/\/www.statista.com\/statistics\/965330\/average-planned-valentine-s-day-spend-by-age-us\/\"><span style=\"font-weight: 400;\">from 35 to 44 years<\/span><\/a><span style=\"font-weight: 400;\"> during this holiday. On average, they spend $300 on their best halves.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">50% of all marriage proposals happen on Valentine\u2019s Day.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Single men spend $71 on average, and single women spend $40 on average during this holiday.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">34% of people prefer eating out on this holiday.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.statista.com\/statistics\/217820\/plans-to-celebrate-valentines-day-in-the-united-states\/\"><span style=\"font-weight: 400;\">51% of people <\/span><\/a><span style=\"font-weight: 400;\">will congratulate their loved ones on this Day.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keeping that in mind, consider the following marketing strategies to give your business a tremendous boost this time of the year. No fluff, no assumptions &#8211; just proven tips based on the examples of real-life brands.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">10 Winning Valentine\u2019s Day Marketing Tips For Your Business<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Creating Valentine&#8217;s Day buzz is about understanding your audience and finding a good way to engage customers with your relatable content. There are a variety of marketing strategies you can use to delight, surprise, and increase sales during this holiday.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">1. Target last-minute shoppers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.chicagotribune.com\/news\/ct-xpm-2013-02-06-chi-valentines-shoppers-wait-till-last-minute-poll-shows-20130206-story.html\"><span style=\"font-weight: 400;\">this research<\/span><\/a><span style=\"font-weight: 400;\">, most people don\u2019t plan to shop a week or less before the holiday. Instead, they prefer buying gifts till the last minute. So, part of your Valentine\u2019s Day marketing strategy is apparel to last-minute shoppers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to do it is to combine a scarcity-driven copy with a countdown timer. The key is to do that without making people feel guilty. You can offer to get their gifts in time by Valentine\u2019s Day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way to capture last-minute shoppers is by offering digital gift certificates or print at home. For example, Curioos recommends electronic gift cards with a discount as a great option on Valentine\u2019s Day. Here is how they engaged last-minute buyers without breaking the bank:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-9793\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/02\/image9.png\" alt=\"Capture last-minute shoppers\" width=\"524\" height=\"618\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">2. Run Valentine\u2019s Day Sale<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There is no doubt that the best way to attract customers to your online store is to launch a Valentine\u2019s Data sale and other promotions. So, offering compelling discounts is vital for a successful sales campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To promote your products, ensure to combine your sales popups with promotional emails. Fortunately, different email marketing <\/span><a href=\"https:\/\/sprout24.com\/mailchimp-alternatives\/\"><span style=\"font-weight: 400;\">tools like MailChimp<\/span><\/a><span style=\"font-weight: 400;\"> run your professional marketing campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember to consider free shipping along with your Valentine\u2019s Day deals. You can also provide your loyal customers with exclusive discounts by using a unique code for shopping. For example, Kate Spade adds a personal touch to its email by calling out subscribers as \u201chey valentine\u201d and giving an extra 10% off its sale styles to show some love for them:<img loading=\"lazy\" class=\"aligncenter size-full wp-image-9794\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/02\/image10.png\" alt=\"Valentine's Day marketing campaign\" width=\"1261\" height=\"604\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">To strengthen your sale, you can also offer free gift-wrapping as an additional benefit to save shoppers from trouble.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">3. Offer Gift Guides<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Buying gifts for many people, whether the best half or a friend, can be challenging, especially if you want to present something extraordinary. Proving your shoppers with gift guides can help them make better buying decisions and offer your products excellent gift ideas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can offer gift guides in different forms, such as emails, landing pages, social media posts, or popups. For example, Wendell August Forge, a prominent merchant, display a wide range of Valentine\u2019s Day gifts linking from their homepage:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-9787\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/02\/image3-2.png\" alt=\"Gift guide for Valentine's Day\" width=\"1332\" height=\"603\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another great idea is collaborating with other local businesses to create a great community gift guide that includes products from each store. That will help everyone attract new customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create fantastic Valentine\u2019s Day gift guides, <\/span><a href=\"https:\/\/create.vista.com\/\"><span style=\"font-weight: 400;\">VistaCreate<\/span><\/a><span style=\"font-weight: 400;\"> (ex-Crello) is an excellent fit for your needs. It includes many unique templates for this occasion.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">4. Promote Self-Love<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Everyone knows that Valentine\u2019s Day is not just for couples. You can buy gifts for anyone special in your life, even if you don\u2019t have romantic relationships with yourself. For example, it can be your friend, colleague, family, or teacher.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a<\/span><span style=\"font-weight: 400;\">\u00a0survey<\/span><span style=\"font-weight: 400;\">, 14% of women buy flowers for themselves on Valentine\u2019s Day. Therefore, you can significantly increase your audience by promoting self-love to those who don\u2019t have relationships. As a result, anyone can purchase a gift for themselves.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">5. Create a Limited Edition Product<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This strategy isn\u2019t for any business, and especially it\u2019s not for last-minute shoppers. Creating an exclusive product on Valentine\u2019s Day This approach can perform miracles. People with FOMO can help you generate sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a great and safe way to tie this holiday to your products without making people buy them. For example, Dior promotes its limited-edition Valentine\u2019s Day collection, including Rouge Dior lipstick, eye palette, and perfect couture cushion:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-9785\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/02\/image1-2.png\" alt=\"Limited Edition product\" width=\"1266\" height=\"615\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">6. Showcase Customer Photos<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Valentine\u2019s Day is a great chance to engage with your customers. Creating a consistent user-generated content (UGC) marketing campaign will encourage customers to share photos using a specific hashtag or contest. Then you can share their photos on your website or social media as social proof.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UGG allows customers to feel that your brand is authentic and they are a part of your brand\u2019s community by showing their photos. In addition, you can use their social reach for this holiday by getting customers involved in your activity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, people can participate in an Instagram contest, use Snapchat geofilters, or stream on Facebook Live. Here is the example from Dunkin\u2019 leveraging UGG on different channels on this special day:<img loading=\"lazy\" class=\"aligncenter size-full wp-image-9789\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/02\/image5-1.png\" alt=\"Content from customers\" width=\"937\" height=\"586\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">7. Produce Heartwarming Video Content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Valentine&#8217;s season can be the biggest revenue generator for many online businesses like dating platforms and flower delivery. So planning a video marketing strategy is essential to spread the positive vibes of the season and show customers some love.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can make lovely video e-cards or personalized videos to show appreciation and friendship with your audience. Another video idea is to create \u201cbehind the scenes\u201d videos. For example, if you are in a food-related niche, you can produce educational or tutorial videos. Make sure to keep them short, sweet, and evoke emotions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create original videos for your audience, you can get started with <\/span><a href=\"https:\/\/invideo.io\/\"><span style=\"font-weight: 400;\">InVideo<\/span><\/a><span style=\"font-weight: 400;\">. It is an easy video editor with 5K professional templates, filters, music library, and transitions. In addition, with its unique voiceover feature, videos can sound realistic. Furthermore, you can use Videvo&#8217;s <a href=\"https:\/\/www.videvo.net\/stock-video-footage\/green-screen\/\" target=\"_blank\" rel=\"noopener noreferrer\">green screen footage without royalty<\/a> to enhance the visual appeal of your videos.<br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">8. Launch Thematic Email Marketing Campaigns<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Start sending out Valentine Day\u2019s-themed emails and show some love this say. Many eCommerce businesses use this approach to thank their subscribers and offer their products for a better price.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before launching your email campaign, ensure to create an eye-catching subject line and copy to make your customers engaged with your brand. Try to schedule your emails before Valentine\u2019s Day to keep your products on the brink of customers\u2019 minds.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through email marketing, you can give exclusive offers for loyalty program members. For example, you can offer double points for purchases or a gift with purchase on Valentine\u2019s Day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your loyal customers will feel appreciated and satisfied with exclusivity and urgency on this special day. For example, Tarte Cosmetics evokes curiosity by promoting its rewards program with this secret email:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-9791\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/02\/image7.png\" alt=\"dedicated Valentin'es Day email campaigns\" width=\"842\" height=\"614\" \/><\/p>\n<p><span style=\"color: #3c424f; font-family: Muli, sans-serif; font-size: 1.5rem; background-color: transparent;\">9. Run the Classic \u201c2-for-1\u201d Promotion<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This promotion is a classic for valid reasons. Valentine\u2019s Day is about couples that want to get a great deal for two. So, for example, it can sound like \u201cBuy one, get one free.\u201d That is excellent for businesses that sell physical products. But you should be more creative to promote your special deals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensure to provide a great deal and thematic visuals. If you are looking for some inspiration, you can find more Valentine\u2019s Day image collections on <\/span><a href=\"https:\/\/depositphotos.com\/\"><span style=\"font-weight: 400;\">Depositphotos<\/span><\/a><span style=\"font-weight: 400;\">. Try to choose images that are emotional, and that send out authentic vibes.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">10. Create Love Themed Polls and Fun Tests<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social media is a great place to show your creativity behind your brand and attract more new customers. The best way to do it is to conduct different fin tests and themed polls.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try to keep people engaged with your polls, like choosing \u201cthe worst Valentine\u2019s Day gift\u201d or \u201cWhat is the best gift for you on this special day.\u201d Ask people to give their reactions to such kind of social activity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also create different tests related to your business to catch the customers\u2019 attention. The main idea is to do it for fun and engagement without any marketing purpose. For example, BuzzFeed published a <\/span><a href=\"https:\/\/www.buzzfeed.com\/shana16\/how-do-your-valentines-day-opinions-compare-with-ie4yphewn\"><span style=\"font-weight: 400;\">great post<\/span><\/a><span style=\"font-weight: 400;\"> last year with Valentine\u2019s Day opinions through polls:\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-9795\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/02\/image11.png\" alt=\"BuzzFeed Valentine's Day poll\" width=\"837\" height=\"581\" \/><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">Wrapping up<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Valentine\u2019s Day is a great niche opportunity for brands and merchants to increase sales and attract new customers during this romantic holiday. You will create a love-filled campaign for your business and people with the right marketing strategies. Take these marketing tips as a good starting point for an uptick in sales.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depositphotos is a content marketplace with headquarters in New York, USA. The Depositphotos library has over 230 million files, including royalty-free stock photos, vector images, video clips, and editorial files. With more than 28 million clients, Depositphotos really knows marketing. And they are today&#8217;s blog guest on a very &#8220;sweet&#8221; topic: Valentine&#8217;s Day marketing campaigns.&hellip; <br \/> <a class=\"read-more\" href=\"https:\/\/colibriwp.com\/blog\/valentines-day-marketing-strategies\/\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":9798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[177],"tags":[343],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Best Valentine&#039;s Day Marketing Strategies to Get More Sales - ColibriWP Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/colibriwp.com\/blog\/valentines-day-marketing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Best Valentine&#039;s Day Marketing Strategies to Get More Sales - ColibriWP Blog\" \/>\n<meta property=\"og:description\" content=\"Depositphotos is a content marketplace with headquarters in New York, USA. The Depositphotos library has over 230 million files, including royalty-free stock photos, vector images, video clips, and editorial files. With more than 28 million clients, Depositphotos really knows marketing. 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