{"id":9680,"date":"2022-02-24T09:08:56","date_gmt":"2022-02-24T09:08:56","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=9680"},"modified":"2023-03-30T12:13:20","modified_gmt":"2023-03-30T12:13:20","slug":"how-to-launch-and-grow-an-app","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/how-to-launch-and-grow-an-app\/","title":{"rendered":"How to Launch and Grow an App"},"content":{"rendered":"

From mobile banking to restaurants to fitness centers, most businesses are including mobile apps in their marketing and communications with customers.<\/span><\/p>\n

In fact, up to<\/span> 42 percent of millennial-owned businesses have their own apps<\/span><\/a> to increase sales or provide an alternative app store<\/a> (you can add it nicely to the Choose the best app store section) for customers to access tools and services.<\/span><\/p>\n

If you\u2019re considering a mobile app for your business, it\u2019s never been easier. Mobile apps are massive revenue generators and the barrier to entry is low, but there\u2019s a difference between launching an app and launching a <\/span>successful<\/span><\/i> app.<\/span><\/p>\n

The<\/span> average cost of app development is $6,453<\/span><\/a>, but it can go as high as $150,000 with more complexity. Wherever your app falls on that spectrum, the money and resources you dedicated to developing your app are going to waste if you don\u2019t put effort and thought into the launch.<\/span><\/p>\n

Then, after launch, you need to put work into making your app compelling enough that people keep coming back and engaging with it. Find out how to launch and grow your app to retain users for long-term revenue.<\/span><\/p>\n

 <\/p>\n

Perform Market Research<\/span><\/h2>\n

Roughly 1,800,000 apps are available in the Apple App Store, and that doesn\u2019t include the exclusive apps available on Google, Windows, or Android app stores.<\/span><\/p>\n

So, that means you have a lot of competition. Before you launch your app, you must conduct thorough market research to ensure your app is different from your competitors. It\u2019s crucial to know what apps are leading the market in your niche, how they can improve, and what you can do differently to stand out.<\/span><\/p>\n

Primary research is research you conduct yourself or through someone hired to do it. Typically, primary research involves the source, such as customers in the ideal market. Here are some examples of primary research:<\/span><\/p>\n