{"id":9569,"date":"2022-02-09T06:13:32","date_gmt":"2022-02-09T06:13:32","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=9569"},"modified":"2022-04-01T08:25:19","modified_gmt":"2022-04-01T08:25:19","slug":"videos-types","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/videos-types\/","title":{"rendered":"A Guide to Video Types, When and How to Use Them\u00a0\u00a0"},"content":{"rendered":"

The award-winning video-production company, Sparkhouse<\/a>, has 2.7K+ worldwide clients, and 10K+ videos produced. It worked for brands such as Honda, Nissan, CapitalOne, and many more. So when they talk about video production, one must listen :). Let’s hear Torrey Tayenaka, CEO of Sparhouse, talk about video types, when and how to use them in your marketing strategy.<\/em><\/p>\n

Video is an excellent marketing tool, especially following the pandemic. Roughly<\/span> 86 percent of businesses use video as a marketing tool<\/span><\/a>, which is up from 85 percent in 2020.<\/span><\/p>\n

Furthermore, 87 percent of video marketers reported that video offers a positive return-on-investment (ROI), which is up from the 33 percent that felt that way in 2015.<\/span><\/p>\n

If you want to get the best results from video, however, you need a strong video marketing strategy and a solid understanding of the different types of video, how to use them, and how to set your business up for success.<\/span><\/p>\n

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The Benefits of Video Marketing<\/span><\/h2>\n

If you\u2019re not familiar with video, it can be intimidating to start. Filming yourself or your products takes some work, so you may be wondering if it\u2019s worth it.<\/span><\/p>\n

Yes, video marketing is worth the effort. Using video to market your brand opens up a world of opportunities to reach your audience and grow your business. Here are some of the biggest benefits of video marketing:<\/span><\/p>\n