{"id":9440,"date":"2022-01-31T17:09:50","date_gmt":"2022-01-31T17:09:50","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=9440"},"modified":"2022-03-16T07:37:21","modified_gmt":"2022-03-16T07:37:21","slug":"user-generated-video-content","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/user-generated-video-content\/","title":{"rendered":"How User-Generated Video Content Can Help You Increase Website Sales"},"content":{"rendered":"

If “content is king”, then “video content” should be the crown. Video is taking content marketing by storm. And we all need to incorporate it in our marketing strategy. Moreover, user-generated video content is getting more powerful than ever. Let’s find out how to leverage it in our marketing strategies with some tips from the folks at Billo.app<\/a>. Billo is the #1 platform where eCom brands meet video creators. Trusted by 10,000+ eCommerce brands such as Warby Parker, Pupford, and more.<\/em><\/p>\n

Marketing plays a big role in helping secure conversions and growing sales. With the internet now having become the main source of information, it makes sense to focus on content that online users are becoming more drawn to when making purchasing decisions<\/a>.\u00a0<\/span><\/p>\n

User-generated content (UGC) originates from real-world consumers of products that are eager to share their experiences and opinion of a brand. The content can include written reviews, images, and videos from amateurs or even industry experts.\u00a0<\/span><\/p>\n

Video content is highly appealing as <\/span>85%<\/span><\/a> of US online users make a point of watching video content on their devices. It also offers the highest return on investment (ROI), with experts predicting that people will be watching as much as <\/span>100 minutes<\/span><\/a> of video content per day in 2021. This popularity has encouraged as much as <\/span>60% of businesses<\/span><\/a> to incorporate it as a marketing tool.\u00a0<\/span><\/p>\n

User-generated video content<\/span><\/a> (UGVC) has come to overshadow professional productions because online users perceive it as being more credible. This has encouraged greater conversions as consumers feel they are getting genuine information rather than the highly customized imagery and modeling done in the studio to cover up possible flaws.\u00a0<\/span><\/p>\n

For businesses, the appeal lies not just in the boost in sales that can be achieved, but also in the lower cost. There is little they have to spend in securing the content as brand loyal customers are often happy to create content and share it with them. They do not pay for the production yet by securing the content, can use it to make money.\u00a0<\/span><\/p>\n

So how does UGVC lead to greater conversions and sales for businesses?<\/span><\/p>\n

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UGVC boosts engagement<\/b><\/h2>\n

Social media campaigns that include user-generated content<\/a> experience a <\/span>50% increase<\/span><\/a> in engagement. Whether it is going to check out reviews or asking a question in the comment section, this engagement means they have an interest in the product or service and are that much closer to making a purchasing decision.\u00a0<\/span><\/p>\n

UGVC is often short but also condensed. It provides valuable information that consumers would be interested in and encouraged to take the next step. Incorporating it increases the chances they will travel further down the sales funnel and convert. <\/span><\/p>\n

One of the most aggressive UGVC campaigns has to be Doritos Legion of the Bold community that sought to have consumers improve on the brand through creative participation. The campaign has worked great in providing ample research and insights sourced through consumer interactions, focus groups, and social media content. The more users participate, the more they can unlock contest opportunities with various rewards up for grabs.\u00a0<\/span><\/p>\n