{"id":9425,"date":"2022-01-17T16:22:15","date_gmt":"2022-01-17T16:22:15","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=9425"},"modified":"2021-12-16T17:09:32","modified_gmt":"2021-12-16T17:09:32","slug":"user-friendly-website","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/user-friendly-website\/","title":{"rendered":"5 Ways to Verify That Your Website is User Friendly"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">From the moment you start working on your website, there\u2019s an important goal to achieve \u2014 its user-friendliness. Successfully achieving that mission will enable your business to grow efficiently, and to retain customers.<\/span><\/p>\n<p>The same goes for apps. Take a look at Revolut. They developed a user-friendly app that totally reinvented banking.<\/p>\n<p><span style=\"font-weight: 400;\">The same principle translates to the structure of your website. A simple one that\u2019s easy to navigate will consistently outperform other complex websites. The average consumer wants a <\/span><a href=\"https:\/\/uxmag.com\/articles\/what-is-simplicity-theory-why-people-prefer-simple-experiences\"><span style=\"font-weight: 400;\">website they can easily use<\/span><\/a><span style=\"font-weight: 400;\"> without having to read a manual. For example, Ikea products come with manuals, but many of them are so intuitive to assemble, that the manual is not needed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, at the surface, things may seem easy, but there are multiple things to consider. A lot of business owners want to impress their potential customers by using breathtaking designs. They forget about their practical side and simplicity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That approach can quickly complicate things, making a business website less user-friendly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep reading to discover ways to verify that your website is easy to use. Avoid falling into the trap of building complex tools that won\u2019t get used. Instead, use the following ways to bring your product closer to your target audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">1. Usability testing<img loading=\"lazy\" class=\"aligncenter size-full wp-image-9434\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/david-travis-WC6MJ0kRzGw-unsplash.jpg\" alt=\"Usability testing\" width=\"1400\" height=\"933\" \/><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">User testing is the best way to verify how user-friendly your website is. Aside from user experience, you can use this process to discover other unexpected issues. It\u2019s the perfect option for product development and the auditing process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re creating a new website, opting for this process will let you build a sturdy foundation for your users from the start. On the other hand, if your website is already live, you can use the process to make incremental improvements to optimize conversion rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Crucial points to consider are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Opting the in-person or remote testing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Picking either moderated or unmoderated approach<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Setting a precise testing goal<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finding your target audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating a detailed scenario so the user knows what they should do<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyzing the results<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/colibriwp.com\/blog\/learn-from-usabilityhub\/\">The whole process<\/a> requires thoughtful planning for getting the most optimal results. Deploying <\/span><a href=\"https:\/\/www.playbookux.com\/top-5-usability-testing-tools\/\"><span style=\"font-weight: 400;\">usability testing tools<\/span><\/a><span style=\"font-weight: 400;\"> is a great way to simplify the entire process by keeping all the essential information in one place.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">2. Analytics metrics <img loading=\"lazy\" class=\"aligncenter wp-image-9436 size-full\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/darling-arias-0tBvf_HJ34c-unsplash.jpg\" alt=\"website metrics\" width=\"1400\" height=\"933\" \/><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">User behavior is a great way to check how approachable your website is. You\u2019ll need different analytics tools that monitor user behavior. A heatmap will help get detailed information about the user\u2019s behavior.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It shows where the user is clicking from the moment they land on your website. These details are helpful as you can get the user\u2019s point of view and see elements they believe are clickable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, you can see what their last click was before they\u2019ve left your page, showing the potential issue in your design. For example, if you notice that a high percentage of users are leaving your cart page, you can analyze that page to find the root of the problem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get the best results, it\u2019s necessary to combine it with other analytics that display bounce rates, page views, and page session length. Combining all the feedback will indicate which parts of your website are easy to use and which are not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/vwo.com\/success-stories\/bear-mattress\/\"><span style=\"font-weight: 400;\">Bear Mattress<\/span><\/a><span style=\"font-weight: 400;\"> used heatmaps to optimize just one part of their customer\u2019s journey. \u201cThe frequently bought\u201d section had to go through a much-needed change for a better cross-selling strategy. The redesign based on heatmap analytics turned into a complete success as the brand was able to improve its cross-selling conversion rates. Its adds to carts increase ranged from 36% up to 73% resulting in annual revenue growth of 23.22%.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">3. Customer support data<img loading=\"lazy\" class=\"aligncenter size-full wp-image-9437\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/matthew-waring-MJAoiige14E-unsplash.jpg\" alt=\"customer support data\" width=\"1400\" height=\"933\" \/><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The department that receives the most complaints about your brand is customer support. Turning to that department and the data it collects is one of the best ways of improving products and growing customer satisfaction.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create a unique strategy that will let your customer support team classify the variety of issues reported. That way, you can seamlessly collect information about the ease of use of your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Focus on reports that mention difficulties with using your product. A good example is paying attention to customer support queries regarding your checkout process. After understanding what the repeating issue is, you can start working on its solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uber used such an approach for its <\/span><a href=\"https:\/\/online.hbs.edu\/blog\/post\/business-analytics-examples?tempview=logoconvert\"><span style=\"font-weight: 400;\">customer support department<\/span><\/a><span style=\"font-weight: 400;\">. The company was able to achieve a 7% reduction in its ticket resolution time, but more importantly, increase customer satisfaction as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With such a tactic, you won\u2019t be able to capture only current challenges, but you\u2019re setting up a system to enable you to improve ease of use.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">4. User experience polls<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Asking your users about their experience is another option for detecting any issues with the website\u2019s simplicity. For example, in WordPress, there are<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><a href=\"https:\/\/colibriwp.com\/blog\/wordpress-polls\/\"><span style=\"font-weight: 400;\">various plugins<\/span><\/a><span style=\"font-weight: 400;\"> designed explicitly for poll creation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With all the technical challenges out of the way, the only thing you should worry about is where to place your poll forms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A couple of options to consider are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Homepage and a landing page<\/b><span style=\"font-weight: 400;\"> \u2014 Allow your visitor to evaluate the quality of your UX from the moment they land on your website. However, keep in mind that the call to action to fill out the form should be inconspicuous. Use a pop-up or other subtle way to let the user know they can participate in a poll.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>High bounce rate pages<\/b><span style=\"font-weight: 400;\"> \u2014 Add the forms on pages where people abruptly leave. They might help identify the cause.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cancelation pages<\/b><span style=\"font-weight: 400;\"> \u2014 Add polls on pages where people decide to unsubscribe from your services. You\u2019ll get to discover a wide range of issues your website might have, allowing you to act fast and improve its quality.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These are only a couple of ideas for you to consider where placing a poll might be effective. If you think of a better one for your website, go for it. The goal is to get as much feedback as possible to know which parts of your website require improvements.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">5. A\/B testing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Deploy different pages and see which performs better. <\/span><a href=\"https:\/\/hbr.org\/2017\/06\/a-refresher-on-ab-testing\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/a><span style=\"font-weight: 400;\"> is a very effective method of improving your website\u2019s user-friendliness. The goal is to create several landing pages with different designs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could create pages with different calls to action, copywriting styles, and colors. Then, you should deploy them and monitor the results. That\u2019s where analytics will be beneficial, as you\u2019ll immediately be able to see which pages are easier to navigate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over time, as you explore various pages, you can pick the most intuitive one to use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good example of a great A\/B testing approach is <\/span><a href=\"https:\/\/designforfounders.com\/ab-testing-examples\/\"><span style=\"font-weight: 400;\">Groove<\/span><\/a><span style=\"font-weight: 400;\">. The company used specific language that\u2019s closer to their target audience and managed to almost double their conversions by growing them from 2.3% to 4.3%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A\/B testing is an ongoing process that you should repeat from time to time. It\u2019ll allow you to build the ultimate landing pages that are easy to use and convert more customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">The power of a stable foundation<\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-9432\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/loic-leray-fCzSfVIQlVY-unsplash-1.jpg\" alt=\"\" width=\"1920\" height=\"1277\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Making optimizations to ensure that every user can easily use your website is an ongoing process that takes numerous tweaks. However, to ensure that there\u2019s less work, you should create a strong foundation that guarantees a certain degree of simplicity from the start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can achieve this goal by thinking of the following things:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Supporting multiple platforms <\/b><span style=\"font-weight: 400;\">\u2014 Don\u2019t forget to use a responsive design that adapts well to mobile devices. More than half of your website\u2019s visitors will come from mobile.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fast loading time<\/b><span style=\"font-weight: 400;\"> \u2014 Visitors want to access content on your website quickly. Make sure that your pages load within 3 seconds.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Easy-to-read content<\/b><span style=\"font-weight: 400;\"> \u2014 Structure your content with plenty of subheadings and small paragraphs. Your visitors will be able to easily scheme through it and read the parts they prefer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Simple website layout<\/b><span style=\"font-weight: 400;\"> \u2014 Don\u2019t add too many elements to your website. That can be distracting and will confuse the visitors. Keep things simple with an intuitive design.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make CTAs visible<\/b><span style=\"font-weight: 400;\"> \u2014 One element that needs to stand out is your call to action button. Make them easily discernible so your visitors can spot them from a mile away.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With a foundation like this, further optimization you\u2019ll have to make will be minor. Of course, before you launch your site, you can rely on usability testing to see whether you\u2019re on the right track. That way, you\u2019ll ensure excellent ease of use from the moment your website goes live.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Concluding thoughts<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">High customer satisfaction should be the primary goal for all businesses. Given that the customer journey starts with your website, it\u2019s a good idea to ensure it\u2019s easy to use. Use one of the abovementioned ways to verify that the web pages are easy-to-use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that the process takes time, and building the perfect website that\u2019s simple to use takes a lot of patience and testing with a dash of creativity.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From the moment you start working on your website, there\u2019s an important goal to achieve \u2014 its user-friendliness. Successfully achieving that mission will enable your business to grow efficiently, and to retain customers. The same goes for apps. Take a look at Revolut. They developed a user-friendly app that totally reinvented banking. The same principle&hellip; <br \/> <a class=\"read-more\" href=\"https:\/\/colibriwp.com\/blog\/user-friendly-website\/\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":9435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[335],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways to Verify That Your Website is User Friendly<\/title>\n<meta name=\"description\" content=\"A user-friendly website is no longer optional, it&#039;s a requirement. But it doesn&#039;t have to be too complicated. With the right mindset and tools, it can be done.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/colibriwp.com\/blog\/user-friendly-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Verify That Your Website is User Friendly\" \/>\n<meta property=\"og:description\" content=\"A user-friendly website is no longer optional, it&#039;s a requirement. But it doesn&#039;t have to be too complicated. 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