{"id":9401,"date":"2022-01-25T14:17:05","date_gmt":"2022-01-25T14:17:05","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=9401"},"modified":"2022-05-12T12:10:09","modified_gmt":"2022-05-12T12:10:09","slug":"wordpress-website-stock-photos","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/wordpress-website-stock-photos\/","title":{"rendered":"All You Need to Know about Using Stock Photos on Your WordPress Site"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When you&#8217;re working on your content marketing or require images for your website, or anything else, you&#8217;ll probably think of using stock images since they come with obvious benefits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are images that anybody may license or buy for creative use instead of hiring a photographer or investing in a professional camera. You may easily search an extensive library of full-color photographs for a specific subject and use them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, stock photos have a reputation of being inauthentic and can reduce the quality of the material if utilized wrongly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we will provide you with some basic rules for using stock photos without hurting your reputation.<\/span><\/p>\n<p>But until then, let&#8217;s find out how you can add images to your WordPress website.<\/p>\n<p>&nbsp;<\/p>\n<h3>How to add images to a WordPress page or post<\/h3>\n<p>I would always start by uploading images to the Media Library. From The WordPress Dashboard, head over to Media -&gt; Add New. Next, you can simply upload your images. I recommend you give relevant names to your images, so that you can browse them later with ease.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-9414\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/adding-images-to-the-WordPress-media-library.png\" alt=\"adding images to the WordPress media library\" width=\"969\" height=\"284\" \/><\/p>\n<p>If you go to Media -&gt; Library you will be able to see all your images, and sort them out by date, or look for them by name.<\/p>\n<p>Now, let&#8217;s add an image to a post.<\/p>\n<p>Head over to Posts, and hover over a title. You&#8217;ll notice a tiny menu shown below the title. Select &#8220;Edit&#8221; to enter the post. The same goes for pages.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-9416\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/Edit-a-post.png\" alt=\"Edit a WordPress post\" width=\"664\" height=\"271\" \/><\/p>\n<p>When inside the post, locate any &#8220;+&#8221; sign. When you click on it you&#8217;ll notice a block inserter. Search for the image block.<img loading=\"lazy\" class=\"aligncenter size-full wp-image-9417\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/add-the-image-block.png\" alt=\"add the image block\" width=\"917\" height=\"407\" \/><\/p>\n<p>Next, you&#8217;ll be able to :<\/p>\n<ul>\n<li>upload an image (if you haven&#8217;t uploaded it straight in the Media Library),<\/li>\n<li>choose an image from the Media Library,<\/li>\n<li>add an image via URL.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-9418\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/media-options-for-the-image-block.png\" alt=\"media options for the image block\" width=\"784\" height=\"358\" \/><\/p>\n<p>Because I have previously added the image in the Media Library, I will choose the Media Library option. Click on the desired image, then hit &#8220;Select&#8221;.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-9419\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/Choose-an-image-from-the-Media-Library.png\" alt=\"Choose an image from the Media Library\" width=\"1109\" height=\"645\" \/><\/p>\n<p>And you&#8217;re done. You have an image.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-9420\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/Image-block-editing.png\" alt=\"Image block editing\" width=\"1139\" height=\"642\" \/><\/p>\n<p>When you select your image from the canvas, you&#8217;ll be seeing some basic edit options in a panel on the right. If you&#8217;re using a WordPress page builder, like <a href=\"https:\/\/kubiobuilder.com\/\">Kubio<\/a>, or Colibri, you will be noticing even more customization options.<\/p>\n<p>Now, adding images (stock or original) to a WordPress page or post is easy peasy. Deciding on those images is not so easy. Stock photos can offer a way out, but there are some things you should pay attention to. And we&#8217;re going to talk about this right away.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">1. Check to see if your stock photos have been used too many times<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Stock images can appear everywhere. Since they can be all over the place, your site might lose its uniqueness in the eyes of readers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, to avoid that, use stock photos that have not been used by other sites too many times. You need to figure out how many other websites use the same stock picture so you can make an informed decision about whether or not to use it. You may use an online tool like TinEye to determine this frequency.<img loading=\"lazy\" class=\"aligncenter size-full wp-image-9405\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/image3.jpg\" alt=\"Check the frequency of an image\" width=\"1215\" height=\"401\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or you can conduct a search using Google Images:<img loading=\"lazy\" class=\"aligncenter size-full wp-image-9410\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/image8.jpg\" alt=\"Google image search\" width=\"917\" height=\"586\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll have to determine the frequency of use of a stock image that\u2019s acceptable to you. In my case, I\u2019d say I\u2019d use a picture that\u2019s been used three or four times in other sites but not more than that.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">2. Use the same photo style across pages and channels<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are many stock photos you can use. You can use gifs, still photos, infographics, animation, among others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, make sure that the stock photos you use have the same style that reflects your brand personality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you\u2019re a serious website that caters to a B2B audience, for instance, don\u2019t use a fun gif on your article. Your readers won\u2019t take you seriously that way. If you\u2019re a website looking to be seen as an authority in a specific niche, it\u2019s best to use still photos that exude seriousness, not memes that are more, well, fun.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The idea is to remain consistent with your branding. You want your readers to associate you with the same image style in much the same manner you want them to associate you with a specific writing style.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example from the ColibriWP blog. For consistency, a purple gradient appears at the top of each blog post picture (the images used here aren\u2019t stock images, but I mention this to illustrate a point).<img loading=\"lazy\" class=\"aligncenter size-full wp-image-9409\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/image7.png\" alt=\"Consistency across visuals\" width=\"971\" height=\"428\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So, when people see that purple in images, they can conclude they\u2019re images from ColibriWP.<\/span><\/p>\n<p>Also, on the <a href=\"https:\/\/convertsquad.com\/blog\/page\/2\/\">ConvertSquad blog<\/a> the images used have 3D-like elements on flat backgrounds, in order to be consistent.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-9412\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/Stock-photos-used-wisely.png\" alt=\"Stock photos used wisely\" width=\"547\" height=\"702\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You must use the same image style not just on your website but also on other platforms such as your <\/span><span style=\"font-weight: 400;\">newsletter<\/span><span style=\"font-weight: 400;\"> and social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To prevent any abrupt change in image styles that can destroy your branding, use photos from one photographer with the same photography style. Ensure each image also has the same text typeface for a consistent branding experience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">3. Give stock photos a personal touch<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As a business, you will struggle to stand out if you keep using stock images without customizing them to reflect your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how do you personalize stock images?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is, there are tools such as Canva, Pixlr X, Adobe Spark, Photoshop, and Luminar you can use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can change the background&#8217;s color to a color that suits yours. Or, if you\u2019re a brand with a fun personality, you can convert them into memes. Hubspot gives an example of how to personalize stock images.<img loading=\"lazy\" class=\"aligncenter size-full wp-image-9406\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/image4.png\" alt=\"Personalized image\" width=\"529\" height=\"295\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">See how the dull stock image suddenly reflects Hubspot\u2019s fun personality?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may also resize, rearrange, and add elements or text to the photo.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">4. Use SEO-friendly stock photos<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Since Google considers user experience an <\/span><span style=\"font-weight: 400;\">SEO<\/span><span style=\"font-weight: 400;\"> ranking factor, showing a stock photo is likely to be seen as a poor user experience on a brand\u2019s part. That means Google may demote pages, including stock images in search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if you\u2019re using stock images, you need to optimize them for SEO first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are three essential steps to take.<\/span><\/p>\n<p><b>Resize your photos:<\/b><span style=\"font-weight: 400;\"> Page speed is a growing SEO factor for Google, and big photographs slow down your website significantly, causing a poor user experience. Since mobile search is on the rise, optimizing images is even more crucial for your website. For most smartphones, the optimal image resolution is 640 by 320 pixels. We\u2019ll look at resizing photos in more detail later.<\/span><\/p>\n<p><b>Rename your images<\/b><span style=\"font-weight: 400;\">: Image titles aid Google in determining what the image is about and impact SEO. So, include keywords on the image name. It&#8217;s best to choose one focus keyword and one or two supporting keywords for each page or blog post on your site.<\/span><\/p>\n<p><b>Write SEO-friendly alt text:<\/b><span style=\"font-weight: 400;\"> Image alt text is the description attached with each image on your website. Search engines use it to understand the photograph in case of any technical issues, such as slow connections. You should describe the image&#8217;s content directly in the alt text.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Data shows that articles with images receive <\/span><a href=\"https:\/\/www.b2bmarketing.net\/en-gb\/resources\/news\/research-news-articles-images-get-94-more-views-those-without\"><span style=\"font-weight: 400;\">94%<\/span><\/a><span style=\"font-weight: 400;\"> more overall views than articles without images. Don\u2019t overdo it, though. Strike a balance between good user experience and the need to convey a message visually.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">5. It should be part of your overall visual plan<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Don\u2019t use stock images just because you want to. Like original pictures, stock images should serve a purpose on your site. Don\u2019t use stock images merely as fillers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best way to explain this is to give you an example.<\/span><\/p>\n<p><a href=\"https:\/\/shotkit.com\/\"><span style=\"font-weight: 400;\">Shotkit<\/span><\/a><span style=\"font-weight: 400;\">, for instance, publishes expert reviews of photography gear on its website. So, it uses original pictures of the gear being reviewed in each article. The idea is for those reading the review to visualize what the writer is talking about.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The types of pictures used are also aligned with this goal.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-9408\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/image6.png\" alt=\"use images to reinforce the goal\" width=\"1133\" height=\"396\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Notice that the images used are still photos, not memes or animation that might deflect the reader\u2019s attention from each gear detail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, before using stock images, determine your goal for your content first. Your images should be part of your overall visual plan that ultimately gets your audience to take your desired action.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Resources for You to Use<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know the best practices for using stock images on your site let\u2019s take a look at some tools you can use and websites you can access to create your content using these types of images.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Websites for stock images<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are plenty of stock photos websites out there. Some companies charge you a fee to use their pictures. Here are some of those sites:<\/span><\/p>\n<p><b>Twenty20\/Envato elements: <\/b><span style=\"font-weight: 400;\">Twenty20 and Envato Elements have come together to create a one-stock picture platform. For unlimited stock photos, you pay $200 per year. They make an effort to make their photographs look realistic and lifelike.<\/span><\/p>\n<p><b>IStock:<\/b><span style=\"font-weight: 400;\"> It has an extensive library. It features well-designed illustrations and vectors, but the photographs have a stock feel. It ranges in price from $348 to $1176 each year.<\/span><\/p>\n<p><b>Shutterstock:<\/b><span style=\"font-weight: 400;\"> This is pricey, but they offer about everything you&#8217;re seeking. Shutterstock is the ideal place to go if you&#8217;re looking for anything specific.\u00a0<\/span><span style=\"font-weight: 400;\">If you have a limited budget, you can visit the websites that offer free stock photos instead. There are many of these, but a few stand out because of their extensive libraries and their ease of navigation. Here\u2019s a list:<\/span><\/p>\n<p><b>Pixabay:<\/b><span style=\"font-weight: 400;\"> There are over 2.4 million high-quality stock photos, illustrations, vectors, videos, and music sound effects available on Pixabay. Pixabay&#8217;s photographs and footage are all licensed under Creative Commons CC0, which means they are free for commercial usage. There is no need for attribution.<\/span><\/p>\n<p><b>Pexels: <\/b><span style=\"font-weight: 400;\">They have photographs and videos. The best thing, though, is that you can see the top photographer on the leaderboard page. The material used also doesn&#8217;t require any attribution.<\/span><\/p>\n<p><b>Unsplash: <\/b><span style=\"font-weight: 400;\">It also includes an extensive photo library but has no video, vectors, or drawings. All photographs are under the Unsplash Creative Commons license. Unsplash also allows you to hire and contact a photographer on their platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that some other free stock photo sources will demand attribution. You must carefully understand a platform\u2019s conditions before using its pictures.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Tools to resize images\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Most pictures and stock images are large, and resizing them is required whether you plan to use them on your site, on social media, in emails, or for SEO purposes. It is critical to strike the correct balance between image quality and photo size. Also, if you want to keep your images appearing professional, you should never stretch them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use tools to resize your images. Here\u2019s a list of the top three image resizing tools available online:<\/span><\/p>\n<p><b>Reduced Images: <\/b><span style=\"font-weight: 400;\">It&#8217;s a simple online tool that lets you perform compression and size reduction, as well as save the generated photos in JPG, PNG, GIF, or <\/span><a href=\"https:\/\/docs.fileformat.com\/image\/bmp\/\"><span style=\"font-weight: 400;\">BMP<\/span><\/a><span style=\"font-weight: 400;\"> formats.<\/span><\/p>\n<p><b>Fotor.com:<\/b><span style=\"font-weight: 400;\"> This is an advanced free tool. It allows you to resize, improve, and change photographs as desired. However, you may easily resize your photos without losing quality.<\/span><\/p>\n<p><b>Image resizer: <\/b><span style=\"font-weight: 400;\">Users love the ease of use of this tool. The tool allows you to maintain each image\u2019s finest quality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s best to keep your stock images no larger than 1200 pixels or less than 250 kilobytes in total file size. Remember, you need to make your photos look good across all devices.<\/span><\/p>\n<p>On your WordPress website, you can also go with a plugin that optimizes images and more, like Smush.<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Bottom Line<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Stock photos can be perceived as inauthentic, but they\u2019re not as bad as you think. You can still do things to ensure your readers appreciate them and they serve their purpose. You learned some tips from this article.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure they\u2019re not used as frequently, use consistent image styles across site pages and channels, give them a personal touch, and use SEO-optimized pictures. Finally, make sure all the stock images you use are part of your overall visual marketing plan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Follow these strategies, and your stock images will yield the best results for you and your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good luck!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, if you liked this article, and you want to learn more about<\/span><a href=\"https:\/\/colibriwp.com\/blog\/how-to-build-a-wordpress-website-in-2021\/\"><span style=\"font-weight: 400;\"> how to design a WordPress website<\/span><\/a><span style=\"font-weight: 400;\">, make sure to subscribe to our<\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCN3ZM-C7TJgklVfseVHamHQ\"> <span style=\"font-weight: 400;\">Youtube channel<\/span><\/a><span style=\"font-weight: 400;\"> and follow us on<\/span><a href=\"https:\/\/twitter.com\/WpColibri\"> <span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\"> and<\/span><a href=\"https:\/\/www.facebook.com\/ColibriWP\"> <span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">[sibwp_form id=1]<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you&#8217;re working on your content marketing or require images for your website, or anything else, you&#8217;ll probably think of using stock images since they come with obvious benefits.\u00a0 They are images that anybody may license or buy for creative use instead of hiring a photographer or investing in a professional camera. You may easily&hellip; <br \/> <a class=\"read-more\" href=\"https:\/\/colibriwp.com\/blog\/wordpress-website-stock-photos\/\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":9421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[159],"tags":[334],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>All You Need to Know about Using Stock Photos on Your WordPress Site<\/title>\n<meta name=\"description\" content=\"To use or not to use stock photos on your WordPress Site? This is the question. And the answer is...on the Colibri blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/colibriwp.com\/blog\/wordpress-website-stock-photos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All You Need to Know about Using Stock Photos on Your WordPress Site\" \/>\n<meta property=\"og:description\" content=\"To use or not to use stock photos on your WordPress Site? This is the question. 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