{"id":9336,"date":"2021-11-11T11:19:09","date_gmt":"2021-11-11T11:19:09","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=9336"},"modified":"2023-03-22T12:33:04","modified_gmt":"2023-03-22T12:33:04","slug":"email-marketing-for-black-friday-and-cyber-monday","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/email-marketing-for-black-friday-and-cyber-monday\/","title":{"rendered":"10 Email Marketing Campaign Tips for Black Friday and Cyber Monday"},"content":{"rendered":"

As Black Friday and Cyber Monday are approaching everybody is rolling up their sleeves to develop email campaigns that hopefully convert. Now, we’ve invited the folks from GetResponse,<\/a> who are a bunch of email marketing ninjas, to come up with some advice for BCFM campaigns. GetResponse works with big brands such as Ikea, Carrefour, Revolut, and more, so they do know the drill. So, let’s see what tricks Michal Leszczy\u0144ski, Content Marketing Manager at GetResponse, has for us.<\/em><\/p>\n

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Black Friday and Cyber Monday represent the biggest opportunities for businesses to meet their annual sales goals. Black Friday is the day after Thanksgiving, with Cyber Monday happening after the holiday weekend. This year, Cyber Monday will fall on November 29.<\/span><\/p>\n

Experts predict that Cyber Monday 2021 will be the largest online shopping day in U.S. history. BlackFriday.com projects that <\/span>ecommerce sales on Cyber Monday<\/span><\/a> will reach around $11.8 billion this year.\u00a0<\/span><\/p>\n

Email marketing is one of the most effective channels for promoting special offers to your audience on these dates. You must run an effective email marketing campaign.<\/span><\/p>\n

How? Here are tips you should consider.\u00a0<\/span><\/p>\n

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1. Make a gift guide\u00a0<\/span><\/h2>\n

One way to remain competitive is by publishing an online gift guide. Gift guides give shoppers ideas for products at different price points. Importantly, you can release your guide one or two weeks before the big day.<\/span><\/p>\n

Your gift guide can provide shoppers inspiration and help them select products. It also allows you to showcase your products and the special offers you\u2019ll be running.<\/span><\/p>\n

You should publish your gift guide on your website or blog. Once it\u2019s up,\u00a0promote it through marketing emails, and make it easily accessible through the site. You should also promote it <\/span>through social media<\/span><\/a>.<\/span> \"Gift<\/span><\/p>\n

Ideally, you should split your gift ideas with offerings targeting your different customers. For example, you can segment your gift guide to have one set of gifts for males and a different set for females. Or, you could have different guides for different age groups.<\/span><\/p>\n

Another popular way is to organize your gift guide is by price: \u201cGifts under $20\u201d, or something similar. You can attract customers looking for a cheap gift or have a set budget. When it comes to loyal customers, you can also create special offers based on their previous purchases.<\/span><\/p>\n

In the example below, on the Rachel Parcell website, you could find gift guides for men and for women.<\/p>\n

\"Gift \"New<\/span><\/p>\n

Promoting relevant offers to your target audience will help you boost sales. We\u2019ll discuss the importance of audience segmentation in the next section.<\/span><\/p>\n

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2. Segment your audience<\/span><\/h2>\n

Over 80% of marketers don\u2019t segment their email database. They send one email to their entire list. The data below shows the typical behavior of email recipients:<\/span><\/p>\n