{"id":9299,"date":"2022-01-11T11:19:52","date_gmt":"2022-01-11T11:19:52","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=9299"},"modified":"2021-12-16T12:34:51","modified_gmt":"2021-12-16T12:34:51","slug":"on-page-seo","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/on-page-seo\/","title":{"rendered":"10 On-Page SEO Elements that You Must Know &#038; Optimize for"},"content":{"rendered":"<p><em>The folks at <a href=\"https:\/\/www.rankwatch.com\/\">Rankwatch<\/a> developed an SEO software used across 25 countries by brands such as Amazon, Sky, and many more. Having more than 25,000 customers, they do know SEO. This is why we invited the Rankwatch CEO and Founder, Sahil Kakkar to give some useful advice on how to improve a website SEO-wise.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Every website on the internet is trying hard to get to the top positions in the search results. Or at least wanting to be there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, they are clueless about the starting point. And it is justified to be unsure in the beginning because SEO is vast and complex.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be broadly classified into on-page and off-page SEO, yet that\u2019s just showing the tip of the iceberg.\u00a0<\/span><span style=\"font-weight: 400;\">There\u2019s a lot more that goes into acquiring the top search rankings for your target keywords.\u00a0<\/span><span style=\"font-weight: 400;\">To make it easier, I\u2019ll be talking about 10 on-page SEO elements, which must be well-optimized in the first place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But first, let\u2019s get the basics right.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>What Is On-Page SEO?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Search ranking refers to the position of a given web page for a specific query (primary keyword\/target keyword) on the search results page.\u00a0<\/span><span style=\"font-weight: 400;\">On-page SEO is all about optimizing elements present on a webpage to improve search rankings and drive more organic traffi<\/span><span style=\"font-weight: 400;\">c.\u00a0<\/span><span style=\"font-weight: 400;\">It is different from <\/span><a href=\"https:\/\/www.rankwatch.com\/learning\/content\/31-what-is-off-page-optimisation\"><span style=\"font-weight: 400;\">Off-page SEO<\/span><\/a><span style=\"font-weight: 400;\">, which is about building backlinks and other practices that improve organic search performance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The on-page SEO elements include optimizations across k<\/span><span style=\"background-color: transparent;\">eywords and topics, URLs, title tags, alt text, internal links, and meta descriptions.<\/span><span style=\"background-color: transparent;\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-9364\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/1.png\" alt=\"on-page SEO\" width=\"1200\" height=\"852\" \/><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.reliablesoft.net\/wp-content\/uploads\/2018\/06\/on-page-seo.png\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">We will be discussing them in detail later in this article.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And when we do so, you&#8217;ll realize that these elements are under your control. You can optimize them to better your site&#8217;s overall SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, before proceeding, you must know where your site stands in terms of SEO.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Check Your SEO Performance<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Using RankWatch&#8217;s <\/span><a href=\"https:\/\/www.rankwatch.com\/tools\/web-analyzer.html\"><span style=\"font-weight: 400;\">free website SEO analyzer<\/span><\/a><span style=\"font-weight: 400;\">, you can do a quick and thorough check.\u00a0<\/span><span style=\"font-weight: 400;\">Just enter the web page URL you want to test, and the tool will give you a report within 60 seconds.\u00a0<\/span><span style=\"font-weight: 400;\">It will tell you whether your web page has a meta description, meta tags, heading tags, page links, etc., or not. <img loading=\"lazy\" class=\"aligncenter size-full wp-image-9365\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/2.png\" alt=\"SEO website check\" width=\"642\" height=\"1600\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.rankwatch.com\/tools\/web-analyzer.html\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Also, it highlights the errors so that you can fix them and improve your SEO.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-9366\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/3.png\" alt=\"SEO error check\" width=\"824\" height=\"356\" \/><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.rankwatch.com\/tools\/web-analyzer.html\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It is a good practice to audit your site and check for errors frequently. So, you should make it a point!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, without further ado, let&#8217;s begin.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>10 Essential On-Page SEO Elements<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Knowing the essential elements of On-page SEO helps you optimize and achieve better results. <\/span><span style=\"font-weight: 400;\">Here\u2019s a rundown of the 10 On-page SEO elements we will be talking about:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-A-T (Expertise-Authority-Trust)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">URL (Uniform Resource Locator)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Title Tags<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meta Description<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Heading Tags<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keywords<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Page Speed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internal &amp; External Links<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile Friendliness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User Experience<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Let\u2019s learn more about them one element at a time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>1. <\/b><b>E-A-T (Expertise-Authority-Trustworthiness)<\/b><\/h3>\n<p><a href=\"https:\/\/www.rankwatch.com\/blog\/google-eat-seo\/\"><span style=\"font-weight: 400;\">E-A-T<\/span><\/a><span style=\"font-weight: 400;\"> is Google&#8217;s latest addition to its Quality Rater Guidelines.\u00a0<\/span><span style=\"font-weight: 400;\">It has become the most important on-page SEO element, so you must not miss out on E-A-T.\u00a0<\/span><span style=\"font-weight: 400;\">First, understand what the three terms in E-A-T mean:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Expertise<\/b><span style=\"font-weight: 400;\">: Is the content written or produced by an expert? Does the author have good knowledge about the subject?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Authority: <\/b><span style=\"font-weight: 400;\">Is the content published by a reliable source? Can we trust the accuracy of the information?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Trustworthiness<\/b><span style=\"font-weight: 400;\">: Is the source transparent about its identity? Can we reach out to the publisher if needed?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In a nutshell, Google wants you to create valuable content for users.\u00a0<\/span><span style=\"font-weight: 400;\">If your content is high-quality, Google will boost your rankings and organic search performance.\u00a0<\/span><span style=\"font-weight: 400;\">So, you must optimize your web pages for E-A-T. Here are some tips:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get links and mentions from high-authority sites<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide your contact information on your site<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publish highly knowledgeable and expert content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mention details about the author with the content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collet more positive reviews from users<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build your online presence<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you have produced content, you must work on your URL.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>2. URL (Uniform Resource Locator)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">URL makes it easier for the Google crawler to understand your webpage. It appears in the address bar like this:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-9367\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/4.png\" alt=\"website URL\" width=\"512\" height=\"32\" \/><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.rankwatch.com\/google-timeline\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">But, incorrect URLs can seriously affect your organic search performance. But w<\/span><span style=\"font-weight: 400;\">orry not.\u00a0<\/span><span style=\"font-weight: 400;\">The following tips will help you create SEO-friendly URLs:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mention your primary keyword in it,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep it simple and short,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stick with lowercase,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid numbers and special characters,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use hyphens not underscore as separators,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go with HTTPS security.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Next, work on your title tags.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>3. Title Tags <\/b><b><\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The clickable links present on the search result page are known as title tags. <img loading=\"lazy\" class=\"aligncenter size-full wp-image-9368\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/5.png\" alt=\"website title tag\" width=\"883\" height=\"261\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also spot them in the browser tab when the web page is open and on social networks when the page is shared.<img loading=\"lazy\" class=\"aligncenter size-full wp-image-9369\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/6.png\" alt=\"content title\" width=\"517\" height=\"323\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">They help users and search engines to get an idea about the web page and decide whether to click or not.\u00a0<\/span><span style=\"font-weight: 400;\">Using the &lt;title&gt; tag in the HTML code, you can add a title tag to your web page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, there are certain things that you must keep in mind while working with title tags:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep your titles under 60-70 characters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make it relevant to the page&#8217;s content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use target keywords but don&#8217;t overuse<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add your brand&#8217;s name if possible<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don&#8217;t use boilerplate, be unique<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid stop words (to, so, was, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use action words at the start<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don&#8217;t copy-paste the page heading<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you abide by them, you will be able to create SEO-friendly title tags easily.\u00a0<\/span><span style=\"font-weight: 400;\">Most people often neglect this on-page SEO element because of its small impact. They sideline title tags&#8217; potential altogether.\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">But if you use this with other elements, it will help you rank and <\/span><a href=\"https:\/\/www.rankwatch.com\/learning\/content\/how-and-why-does-title-tag-play-major-role-attracting-traffic-your-website\"><span style=\"font-weight: 400;\">drive organic traffic<\/span><\/a><span style=\"font-weight: 400;\"> to your site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now let&#8217;s keep the drum rolling and talk about what&#8217;s next on the list.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>4.\u00a0 Meta Description<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.rankwatch.com\/learning\/content\/everything-you-need-know-about-meta-description-tags\"><span style=\"font-weight: 400;\">meta description<\/span><\/a><span style=\"font-weight: 400;\"> is a short summary of a web page, appearing below the title tag on the search results page.\u00a0 <img loading=\"lazy\" class=\"aligncenter size-full wp-image-9370\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/7.png\" alt=\"website meta description\" width=\"655\" height=\"252\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like the title tags, they also help users and search engines understand a page&#8217;s content and influence click-through rates.\u00a0<\/span><span style=\"font-weight: 400;\">So, optimizing them is very important.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few things you must take care of while writing meta descriptions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wrap it up within 150-160 characters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Describe your page&#8217;s content sufficiently<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include target keywords\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use it for advertising your content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make them compelling\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage clicks\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep it unique and original<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With that, you can influence your page&#8217;s CTR (click-through rate) and its ability to rank.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, let&#8217;s discuss the heading tags.<\/span><\/p>\n<h3><\/h3>\n<h3><b>5. Heading Tags\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Heading tags or header tags help you separate the content present on a web page.\u00a0<\/span><span style=\"font-weight: 400;\">They indicate the relative value of one part of the web page in comparison to another.\u00a0<\/span><span style=\"font-weight: 400;\">H1, H2, H3, H4, H5, and H6 are the most widely used header tags, with H1 having the highest value and H6 lowest.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-9371\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/8.png\" alt=\"heading tags\" width=\"817\" height=\"523\" \/><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.rankwatch.com\/learning\/sites\/default\/files\/sectionimg\/headsssss.png\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Every web page must have a minimum of one H1 tag and a few H2 tags. It helps to structure the information and differentiate one part from another.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;H1&gt; &lt;Big bang theory&gt;&lt;\/H1&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;H2&gt; &lt;About the theory&gt;&lt;\/H2&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&lt;H2&gt; &lt;Scientific conclusions for the theory&gt;&lt;\/H2&gt;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best SEO practices for using header tags are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using H1 tags to introduce the main title<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Following the hierarchical structure<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Giving subheadings to break the monotony<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Including target keywords in header tags<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Structuring the content for snippets<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keeping the tags consistent<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you get used to it, working with header tags becomes a breeze.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>6. Keywords<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Keywords are the terms or phrases people type into the search box to find what they are looking for. <img loading=\"lazy\" class=\"aligncenter size-full wp-image-9372\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/9.png\" alt=\"search query example\" width=\"1276\" height=\"485\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search engines understand a page&#8217;s content with the help of keywords.\u00a0<\/span><span style=\"font-weight: 400;\">When you use the right keywords in your content, it ranks well. Without keywords, your content will not perform as desired.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, <\/span><a href=\"https:\/\/www.digitalwebsolutions.com\/free-keyword-research-tools\/\"><span style=\"font-weight: 400;\">researching<\/span><\/a><span style=\"font-weight: 400;\"> the perfect set of keywords for your content piece and using them helps your SEO.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few tips for using keywords in the best way:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select the most recent keywords<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go for long-tail keywords<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Separate primary keywords and secondary keywords<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Distribute them evenly throughout the content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use them naturally in sentences, don&#8217;t stuff<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add them to meta description, title tag, URLs, etc.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here we follow on to the next element.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>7. Page Speed\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The one thing we all hate while browsing the web is to wait for a site to load!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it takes more than 10 seconds to display the desired page, we shift to another webpage. That&#8217;s common user behavior.<img loading=\"lazy\" class=\"aligncenter size-full wp-image-9373\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/10.png\" alt=\"website page speed\" width=\"923\" height=\"480\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, websites need to optimize their page speed. They need to reduce the time it takes to load the webpage&#8217;s content and show it to the user.\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">If the web page&#8217;s loading time increases, it causes the users to leave the given website.\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">It adds a bad experience to the user&#8217;s history, which reduces the traffic on the website.\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Most website auditing tools like the <\/span><a href=\"https:\/\/www.rankwatch.com\/tools\/web-analyzer.html\"><span style=\"font-weight: 400;\">free website checker<\/span><\/a><span style=\"font-weight: 400;\"> by RankWatch will point out page speed issues with your site.\u00a0<\/span><span style=\"font-weight: 400;\">Also, they&#8217;ll help you figure out constructive solutions to improve your page speed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In general, people enhance their page speed by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compressing images and videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minifying CSS, HTML, and JavaScript files<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reducing redirects<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementing lazy loading<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using browser caching<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using a CDN (Content Delivery Network)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can also do it. Having a good page speed will ensure your on-page SEO efforts pay off and users don&#8217;t bounce back.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, let&#8217;s learn about the links.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>8. Internal &amp; External Links<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A link is simply a word or set of words with a hyperlink. When users click on it, they get directed to a new web page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two types of links present on a web page:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Internal Links <\/b><span style=\"font-weight: 400;\">(Links to pages of the same website)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>External Links <\/b><span style=\"font-weight: 400;\">(Links to pages of another website)<img loading=\"lazy\" class=\"aligncenter wp-image-9374\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/11.png\" alt=\"SEO links\" width=\"1200\" height=\"584\" \/><\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.sistrix.com\/wp-content\/uploads\/2021\/04\/External_internal_links_en.svg\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">And you&#8217;ll find two attributes attached to them:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Do-follow<\/b><span style=\"font-weight: 400;\"> (telling search engines to crawl the link)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>No-follow<\/b><span style=\"font-weight: 400;\"> (asking search engines to ignore the link)<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-9375\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/12.png\" alt=\"do-follow and no-follow links\" width=\"822\" height=\"340\" \/><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.seobility.net\/en\/wiki\/images\/f\/fa\/Dofollow-Link.png\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">When used in the right way, links can greatly influence a website&#8217;s search rankings.\u00a0<\/span><span style=\"font-weight: 400;\">Links help crawlers discover and index new content on your site. They also help users navigate to other relevant pages.\u00a0<\/span><span style=\"font-weight: 400;\">So, you must add links to your web pages, wherever and whenever necessary.\u00a0<\/span><span style=\"font-weight: 400;\">And while you do so, here are a few things you must keep in mind:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use appropriate anchor texts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure the linked page is working<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don&#8217;t add too many links<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don&#8217;t embed links in Flash or JavaScript<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Link to mentions and citations, always<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you wonder which link attribute to use, let me tell you that it depends on your purpose.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, generally, people prefer no-follow for external links and do-follow for internal links.\u00a0<\/span><span style=\"font-weight: 400;\">It saves their crawl budget and helps them get more of their web pages ranked.\u00a0<\/span><span style=\"font-weight: 400;\">With that, optimizing links on your web pages will get easier!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>9. Mobile-friendliness<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In 2021, mobile devices (excluding tablets) generated <\/span><a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\"><span style=\"font-weight: 400;\">54.8%<\/span><\/a><span style=\"font-weight: 400;\"> of global internet traffic. And as years go by, this number will increase.\u00a0<\/span><span style=\"font-weight: 400;\">So, optimizing your web pages for mobile devices is necessary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What does mobile-friendly mean?\u00a0<\/span><span style=\"font-weight: 400;\">It implies that the page&#8217;s content adjusts itself according to the screen resolution.\u00a0<\/span><span style=\"font-weight: 400;\">The images, videos, text, links, etc., realign for ease of use on mobile devices.\u00a0<\/span><span style=\"font-weight: 400;\">To achieve this, most web admins use a responsive web design.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-9376\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/13.png\" alt=\"mobile-friendly website\" width=\"920\" height=\"539\" \/><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/web-cart.com\/wp-content\/uploads\/2019\/02\/responsive-design.jpg\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">You can check if your website is mobile-friendly or not using Google&#8217;s <\/span><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\"><span style=\"font-weight: 400;\">Mobile-friendly Test<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your web pages are not mobile-friendly yet, don&#8217;t panic.\u00a0<\/span><span style=\"font-weight: 400;\">Here are some tips to ensure your content must look good on all mobile devices:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a responsive web design<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make navigation easy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep your input fields small<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Display CTA buttons clearly<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a search option<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don&#8217;t use pop-ups<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Break-up your text<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select right fonts and sizes<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>10. Core Web Vitals<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Google recently announced the Page Experience Update, adding Core Web Vitals to its list of UX-related ranking factors.\u00a0<\/span><span style=\"font-weight: 400;\">Core Web Vitals help you understand your site&#8217;s performance when a real-world user interacts with it.\u00a0<\/span><span style=\"font-weight: 400;\">It includes three metrics:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Largest Contentful Paint (LCP)<\/b><span style=\"font-weight: 400;\">: Measure of your page&#8217;s loading speed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>First Input Delay (FID)<\/b><span style=\"font-weight: 400;\">: Measure of your page&#8217;s interactivity or responsiveness.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cumulative Layout Shift (CLS)<\/b><span style=\"font-weight: 400;\">: Measure of visual stability of your page&#8217;s content.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">And here are the ideal scores for each metric:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>LCP<\/b><span style=\"font-weight: 400;\">: Less than or equal to 2.5 seconds.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>FID<\/b><span style=\"font-weight: 400;\">: Less than or equal to 100 milliseconds.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>CLS<\/b><span style=\"font-weight: 400;\">: Less than 0.1.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-9378 size-full\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/15.png\" alt=\"Core Web Vitals\" width=\"1200\" height=\"900\" \/><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.prolore.com\/blog\/wp-content\/uploads\/2020\/12\/Core-Web-Vital.png\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Collectively, these influence the search rankings. So, you must <\/span><a href=\"https:\/\/simtechdev.com\/blog\/core-web-vitals-optimization\/\"><span style=\"font-weight: 400;\">optimize<\/span><\/a><span style=\"font-weight: 400;\"> your web pages for them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some ways to better your Core Web Vitals are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implement server-side caching<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minify CSS and JavaScript files<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compress images and videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use progressive loading<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reserve the slot size for the ads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allot ample area for embeds and iframes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid animations, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Using <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\"><span style=\"font-weight: 400;\">PageSpeed Insights<\/span><\/a><span style=\"font-weight: 400;\">, you can analyze your Core Web Vitals.\u00a0<\/span><span style=\"font-weight: 400;\">It will tell you if you are in the <\/span><b>Good, Needs Improvement, or Poor <\/b><span style=\"font-weight: 400;\">zone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Accordingly, you can improve your site and improve your SEO performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s about it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Poor On-Page SEO Can Be An Ache<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Search engines require a clear understanding of your page&#8217;s content to rank it better in the SERPs.\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">Plus, they want to ensure that users will have a good experience while on your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, not optimizing your on-page elements can be detrimental to your overall SEO strategy.\u00a0<\/span><span style=\"font-weight: 400;\">I hope the tips mentioned in this article will help you better your on-page SEO.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The folks at Rankwatch developed an SEO software used across 25 countries by brands such as Amazon, Sky, and many more. Having more than 25,000 customers, they do know SEO. This is why we invited the Rankwatch CEO and Founder, Sahil Kakkar to give some useful advice on how to improve a website SEO-wise. &nbsp;&hellip; <br \/> <a class=\"read-more\" href=\"https:\/\/colibriwp.com\/blog\/on-page-seo\/\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":9382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[176],"tags":[320],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 On-Page SEO Elements that You Must Know &amp; Optimize for - ColibriWP Blog<\/title>\n<meta name=\"description\" content=\"Find out how you can optimize your website SEO-wise, with tips and tricks from Rankwatch. On the Colibri blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/colibriwp.com\/blog\/on-page-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 On-Page SEO Elements that You Must Know &amp; Optimize for - ColibriWP Blog\" \/>\n<meta property=\"og:description\" content=\"Find out how you can optimize your website SEO-wise, with tips and tricks from Rankwatch. On the Colibri blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/colibriwp.com\/blog\/on-page-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"ColibriWP Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-11T11:19:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-16T12:34:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/Rankwatch.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sahil Kakkar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/colibriwp.com\/blog\/#website\",\"url\":\"https:\/\/colibriwp.com\/blog\/\",\"name\":\"ColibriWP Blog\",\"description\":\"WordPress know-how to boost your design skills\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/colibriwp.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/colibriwp.com\/blog\/on-page-seo\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/Rankwatch.jpg\",\"contentUrl\":\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/01\/Rankwatch.jpg\",\"width\":1200,\"height\":628,\"caption\":\"Rankwatch\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/colibriwp.com\/blog\/on-page-seo\/#webpage\",\"url\":\"https:\/\/colibriwp.com\/blog\/on-page-seo\/\",\"name\":\"10 On-Page SEO Elements that You Must Know & Optimize for - ColibriWP Blog\",\"isPartOf\":{\"@id\":\"https:\/\/colibriwp.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/colibriwp.com\/blog\/on-page-seo\/#primaryimage\"},\"datePublished\":\"2022-01-11T11:19:52+00:00\",\"dateModified\":\"2021-12-16T12:34:51+00:00\",\"author\":{\"@id\":\"https:\/\/colibriwp.com\/blog\/#\/schema\/person\/87f760a68fccd9a3b83d34521adae311\"},\"description\":\"Find out how you can optimize your website SEO-wise, with tips and tricks from Rankwatch. 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