{"id":9258,"date":"2022-01-04T10:47:24","date_gmt":"2022-01-04T10:47:24","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=9258"},"modified":"2022-01-03T14:21:03","modified_gmt":"2022-01-03T14:21:03","slug":"create-product-videos","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/create-product-videos\/","title":{"rendered":"7 Simple Steps to Create Killer Product videos"},"content":{"rendered":"

Today, Tanoy from VMaker (part of Animaker) is going to shine a light on the types of product videos that you can create so that you can kick off your product video marketing strategy. VMaker<\/a> is a popular screen recorder tool created by the folks at Animaker. Animaker helped over 10M people create awesome videos and is trusted by brands such as Amazon, Unilever, Bosch, Siemens, and many more. They do know how video works.
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There\u2019s no secret that videos can have a spellbinding effect on your marketing campaign. Videos are very more engaging and can easily establish connections with your audience. This is the reason why <\/span>91%<\/span><\/a> of marketers are happy with the ROI from using videos in their marketing campaigns. If you fall in this category, then this blog is going to be insightful for you. However, if you\u2019re a noob when it comes to using videos in marketing, then we recommend reading a bit about <\/span>video marketing<\/span> before going further with this article. Of course, there\u2019s no rocket science here, but it will make it easier to relate to the ideas of this blog when you know stuff about how videos help businesses in general.\u00a0<\/span><\/p>\n

In this article, we will discover the steps that will help you to make killer <\/span>product videos<\/span><\/a>. Using product videos in the <\/span>marketing strategy<\/span> gives your business a competitive edge. More about it in the next section.<\/span><\/p>\n

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What are product videos?<\/b><\/h2>\n

Product videos<\/b><\/a> are simply videos made for your product. They tell your target personas what your product does, how it can be used, and how it will make a difference in their lives. Most of you must have guessed it already \u2014 product videos are, in other words, advertisements. The answer to that is: Yes and No. <\/span>
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\n<\/span>Earlier, product videos were made only for advertisements. However, product videos are now used for a higher purpose.\u00a0 They are more aligned with the customer’s journey and have strategic importance in your overall marketing strategy. This works well for marketers, as <\/span>87%<\/span><\/a> of Gen Z users love engaging with branded videos.\u00a0\u00a0<\/span><\/p>\n

To get the whole picture of how product videos are useful, it\u2019s also important to understand its different types:\u00a0<\/span><\/p>\n

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Product walkthrough videos<\/b><\/h3>\n

A detailed product tour video that shows every module of the product. It\u2019s great for acclimatizing new users to the product design and the flow of using the product. Whether you offer a physical product or a new SaaS feature, it\u2019s important to teach users how to get the best of it.<\/span><\/p>\n

For example, this product walkthrough video by <\/span>Vmaker<\/span><\/a>, gives complete detail of how the new VMaker features are designed specifically for the enterprise customers.\u00a0<\/span><\/p>\n