{"id":9215,"date":"2021-12-13T10:14:12","date_gmt":"2021-12-13T10:14:12","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=9215"},"modified":"2022-05-12T12:11:56","modified_gmt":"2022-05-12T12:11:56","slug":"wordpress-heatmap-plugins","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/wordpress-heatmap-plugins\/","title":{"rendered":"10 Best Heatmap Tools and Plugins for WordPress Sites"},"content":{"rendered":"

A heatmap is a graphical representation of data that shows the hottest parts of a website based on visitor interaction. Heatmaps allow you to see how people relate to your site by tracking their screen movements. They help you analyze your site content, monitor conversion rates, and identify where users may be having problems navigating your site.<\/span><\/p>\n

Why the name: heatmap?<\/p>\n

Well, I’m gonna simplify things and say that heatmaps use red and green colors to show you the most used (green), the less used elements on a website (red), and everything in between (shades of orange).<\/p>\n

Heatmaps help analyze website user behavior. In addition, they assist you in finding gaps in user experience and can help you identify a new hypothesis for testing stuff on your website.<\/span>\u00a0A successful heatmap tool<\/a> or plugin should provide accurate data on the number of clicks, scroll depth, browser height, scrolling frequency, and other parameters that can be used to improve <\/span>user experience<\/span><\/a> on any given website.<\/span><\/p>\n

Now, let’s take a look at these heatmap tools:<\/p>\n

1. Hotjar\u00a0<\/span><\/h3>\n

\"Hotjar<\/p>\n

Hotjar is one of the most widely used customer behavior tools that helps you understand how users interact with your website. It allows you to pinpoint specific areas that need to be improved for a better customer experience.\u00a0<\/span><\/p>\n

The first feature that is available are heatmaps. These visual maps show you exactly where people land on your website and which parts they research the most. Additionally, you can observe your website through the eyes of the visitor with the help of Hotjar’s recordings.\u00a0<\/span><\/p>\n

If you need to hear directly from people, you can do so by offering tailored surveys or simply gathering incoming feedback on the website.\u00a0<\/span><\/p>\n

When it comes to pricing, Hotjar offers plenty of options for businesses of different sizes. While the free version covers only up to 1000 pageviews or heatmaps, the Business or Scale plan may allow the analysis of up to 4000 daily sessions.\u00a0\u00a0<\/span><\/p>\n

How to install Hotjar on WordPress\u00a0<\/span><\/h4>\n
    \n
  1. Sign up for Hotjar,<\/li>\n
  2. From the WordPress dashboard, head over to Plugins -> Add New,<\/span><\/li>\n
  3. Search for Hotjar and click on “Install Now”,\"Install<\/span><\/li>\n
  4. Navigate to the installed plugin in WordPress,<\/span><\/li>\n
  5. Copy the Hotjar Site ID from the account and p<\/span>aste it within WordPress,<\/span><\/li>\n
  6. Save changes,<\/li>\n
  7. Verify the installation.\u00a0<\/span><\/li>\n<\/ol>\n

    Note: Hotjar plugin only works for WordPress 4.6 or higher.<\/span><\/p>\n

     <\/p>\n

    2. FullSession<\/span><\/h2>\n

    FullSession is one of the most popular free <\/span>Hotjar alternatives<\/span><\/a> that offers interactive heatmaps to help you track dynamic elements such as sliders, side panels, drop-down menus, pop-ups, and much more.<\/span><\/p>\n

    The maps can be used to increase the level of user experience on the website. Find out what areas of your website your users actually click on to increase conversion and the performance of each page.\u00a0<\/span><\/p>\n

    Measuring digital engagement has never been easier, thanks to the in-depth segmentation tools provided by FullSession. This feature also allows you to better understand what content sticks and helps you improve your game in order to make full use of your time and efforts.<\/span><\/p>\n

    How to install FullSession on WordPress<\/span><\/h4>\n

    When you sign up for FullSession you will receive a unique code Javascript code snippet to place on your website. You can do this by pasting it inside the theme editor in WordPress. Now, this is not recommended, because you can break things on your site unless you have some coding knowledge. If not, I’d recommend to use\u00a0 a plugin that allows you to place any 3rd party Javascript code on your site: Install Headers and Footers.<\/p>\n

      \n
    1. Sign up for FullSession,<\/li>\n
    2. Copy FullSession code snippet that shows on your setup page,<\/span><\/li>\n
    3. From the WordPress dashboard, go to Plugins -> Add New,<\/span><\/li>\n
    4. Look for “Insert Headers and Footers” and click on “Install Now”, then “Activate”,\"Install<\/span><\/li>\n
    5. From the WordPress dashboard, go to Settings -> Insert Headers and Footers,<\/span><\/li>\n
    6. Paste the copied code to “Scripts in Header”.\"paste<\/span><\/li>\n<\/ol>\n

       <\/p>\n

      3. CrazyEgg<\/span><\/h2>\n

      CrazyEgg is an easy-to-use and highly customizable heatmap tool.\u00a0<\/span><\/p>\n

      The plugin corrects the usability issues on your website and helps you find out where all your reader\u2019s attention is going.<\/span><\/p>\n

      One of the best features of CrazyEgg is the confetti heatmap that shows how users from different sources interact with your website. Another essential feature is the possibility to include insights layers to Google Analytics.<\/span><\/p>\n

      CrazyEgg also provides the following features:<\/span><\/p>\n