{"id":9055,"date":"2021-11-29T16:27:59","date_gmt":"2021-11-29T16:27:59","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=9055"},"modified":"2022-05-11T07:11:11","modified_gmt":"2022-05-11T07:11:11","slug":"5-website-conversion-rate-tips","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/5-website-conversion-rate-tips\/","title":{"rendered":"5 UX Tips to Rapidly Boost the Conversion Rate of Your Website"},"content":{"rendered":"<p><em>We&#8217;re so excited to introduce you to our guest today: <a href=\"https:\/\/www.uxtweak.com\/\">UXtweak<\/a>. They develop powerful research tools for improving the usability of websites and apps, from prototypes to production. They are trusted by brands such as Intel, Michelin, HP, and more. Today they&#8217;re going to present us with some common website UX problems, their fixes, and the tools that can fix them. <\/em><\/p>\n<p><em>So, let&#8217;s roll!<\/em><\/p>\n<p><b>Conversion rate<\/b><span style=\"font-weight: 400;\"> is the main metric entrepreneurs use <\/span><i><span style=\"font-weight: 400;\">to scale the success <\/span><\/i><span style=\"font-weight: 400;\">of their businesses. Although it is very intuitive to understand its importance, it is harder <\/span><b>to allocate the problem<\/b><span style=\"font-weight: 400;\"> which may cause a low conversion rate level. <\/span><i><span style=\"font-weight: 400;\">Conversion rate optimization (CRO)<\/span><\/i><span style=\"font-weight: 400;\"> goes hand in hand with both the initial product design process and UX design.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Website\u2019s Conversion Rate: Why is it important?<\/span><\/h2>\n<p><b>Conversion rate<\/b><span style=\"font-weight: 400;\"> is <\/span><i><span style=\"font-weight: 400;\">the percentage of visitors to your website that complete a desired goal (a conversion) out of the total number of visitors<\/span><\/i><span style=\"font-weight: 400;\">. For example, if your website receives 200 visitors per month and 2 of them complete the task, the conversion rate would be 1%, 2 divided by 200.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We may divide the <a href=\"https:\/\/www.trychameleon.com\/blog\/micro-conversions\">conversion rate<\/a> into two categories. Whereas <\/span><b>micro-conversions <\/b><span style=\"font-weight: 400;\">describe accomplished actions that don&#8217;t have to result in revenue growth, <\/span><b>macro conversions<\/b><span style=\"font-weight: 400;\"> are directly involved in a company&#8217;s revenue.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Micro conversion rate<\/b><span style=\"font-weight: 400;\"> &#8211; social media follows, email subscriptions, filling out <\/span><i><span style=\"font-weight: 400;\">the contact us <\/span><\/i><span style=\"font-weight: 400;\">form<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Macro conversion rate<\/b><span style=\"font-weight: 400;\"> &#8211; making a purchase, filling a quote, signing up for a free trial<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>What is the difference between conversion rate and conversion count?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Many marketers make<\/span><i><span style=\"font-weight: 400;\"> one elementary mistake <\/span><\/i><span style=\"font-weight: 400;\">&#8211; they underestimate the importance of the design of their page. In order to boost conversion rate, they often run strong advertising campaigns without any design changes on the website.\u00a0 The result is a high conversion count which we can simply put as website traffic. A high conversion count doesn\u2019t guarantee an equally high conversion rate. Although the company can reach a higher revenue than before, <\/span><i><span style=\"font-weight: 400;\">it still did not reach its full potential<\/span><\/i><span style=\"font-weight: 400;\">. Without any website design changes that would trigger website visitors to action, the problem still remains.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In practice, we can imagine this model example as 2000 visitors per month and 20 of them will complete the desired task, which will leave us with a 1% conversion rate even though the conversion count is raised to 2000 visitors.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">How to fix low Conversion Rate: The UX research strategy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In order to create the right UX design strategy and fix low conversion rates, it is necessary to <\/span><b>set goals you can measure<\/b><span style=\"font-weight: 400;\">. <\/span><i><span style=\"font-weight: 400;\">Conversion rate optimization (CRO)<\/span><\/i> <i><span style=\"font-weight: 400;\">strategy<\/span><\/i><span style=\"font-weight: 400;\"> often continues in defining hypotheses that are confirmed or refuted by thorough research. The following is the correct determination of suitable <\/span><a href=\"https:\/\/blog.uxtweak.com\/trends-and-the-future-of-ux-research\/\"><span style=\"font-weight: 400;\">UX methods<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Note<\/b><span style=\"font-weight: 400;\">: As a matter of fact, low conversion rates are not always connected to design deficiencies. In this article, we will cover issues related to UX design.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Diagnosis of low Conversion Rate<\/span><\/h2>\n<h3><b>Alpha &amp; Omega of high Conversion Rate: the CTA\u00a0<\/b><\/h3>\n<p><b>Problem: <\/b><span style=\"font-weight: 400;\">Misleading or nonexistent Call to Action Button (CTA)<\/span><\/p>\n<p><b>Fix: <\/b><span style=\"font-weight: 400;\">When it comes to CTA related problems we can divide them into two different categories:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Copywriting issue<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>An issue with user interface (UI)<\/b><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Copywriting-related issues <\/span><\/i><span style=\"font-weight: 400;\">are mainly in using <\/span><b>unclear language <\/b><span style=\"font-weight: 400;\">which doesn\u2019t lead customers to their desired destination but brings only confusion. They might wonder, &#8220;What happens when I click this button?&#8221; <\/span><b>The message must be clear.<\/b> <b>Period.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, design &amp; interface-related problems are often connected to<\/span><b> the position of the button<\/b><span style=\"font-weight: 400;\"> and the potential client might not even see it. From our experience, this problem usually appears when it comes to the very<\/span><i><span style=\"font-weight: 400;\"> busy background of the landing page. <\/span><\/i><span style=\"font-weight: 400;\">The way to fix it is using <\/span><a href=\"https:\/\/www.uxtweak.com\/website-usability-testing-tool\"><span style=\"font-weight: 400;\">Website Testing<\/span><\/a><span style=\"font-weight: 400;\">.<img loading=\"lazy\" class=\"aligncenter size-full wp-image-9063\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2021\/11\/image4.jpg\" alt=\"\" width=\"365\" height=\"411\" \/> <img loading=\"lazy\" class=\"aligncenter size-full wp-image-9062\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2021\/11\/image3-1.jpg\" alt=\"\" width=\"365\" height=\"411\" \/><\/span><\/p>\n<p><b>Website Testing <\/b><span style=\"font-weight: 400;\">works by assigning a task that a site visitor has to accomplish. The task can be from <\/span><i><span style=\"font-weight: 400;\">filling out the contact form<\/span><\/i><span style=\"font-weight: 400;\"> to <\/span><i><span style=\"font-weight: 400;\">clicking on the CTA button<\/span><\/i><span style=\"font-weight: 400;\">. Is it easy for them to find CTA right away or do they have to look for it? UXtweak allows you to<\/span><b> record sessions, watch<\/b><span style=\"font-weight: 400;\"> and <\/span><b>find out <\/b><span style=\"font-weight: 400;\">where the point is when the visitor leaves your site.<\/span><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p>\n<p><b>UX technique: <\/b><span style=\"font-weight: 400;\">Website Testing<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Avoid unnecessary design interactions\u00a0<\/b><\/h3>\n<p><b>Problem: <\/b><span style=\"font-weight: 400;\">Overwhelming interactions\u00a0<\/span><\/p>\n<p><b>Fix:\u00a0 <\/b><span style=\"font-weight: 400;\">What are users doing on your site? Where\u2019s the point where they<\/span><b> drop off<\/b><span style=\"font-weight: 400;\">? This problem is crucial for the conversion rate. One of the ways to fix this issue is our tool <\/span><a href=\"https:\/\/www.uxtweak.com\/session-recording-tool\"><span style=\"font-weight: 400;\">Session Recording<\/span><\/a><span style=\"font-weight: 400;\">. This technique is great for understanding the <\/span><b>abandonment rate of the page<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>Session Recording <\/b><span style=\"font-weight: 400;\">is based on capturing user interaction data to provide you feedback such as heatmaps, detailed statistics or activity tracking. <\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-9066\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2021\/11\/heatmap.png\" alt=\"heatmap\" width=\"1100\" height=\"1101\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Data obtained from Session Recording by UXtweak is GDPR &amp; CCPA compliant. This feature is recording every interaction, including scrolling, moving or clicking on buttons. It allows you to reveal distractions, improve your design, and set your website up for success.<\/span><\/p>\n<p><b>UX technique: <\/b><span style=\"font-weight: 400;\">Session Recording<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Visitors confusion: What is your site about?<\/b><\/h3>\n<p><b>Problem: <\/b><span style=\"font-weight: 400;\">It&#8217;s hard for visitors to grasp the point of the website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><b>Fix:\u00a0 <\/b><span style=\"font-weight: 400;\">First, it is necessary to understand the importance of the<\/span><b> written word<\/b><span style=\"font-weight: 400;\"> on a website. Potential customers spend <\/span><b>over 5 seconds <\/b><span style=\"font-weight: 400;\">scanning through the page. <\/span><i><span style=\"font-weight: 400;\">Does the content speak clear message towards the customers? <\/span><\/i><a href=\"https:\/\/www.uxtweak.com\/five-second-test-tool\"><b>The 5 Second Test<\/b><\/a> <span style=\"font-weight: 400;\">analyzes data gained from a certain task, starting by uploading your design.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Focus your questions <\/span><b>on the respondents <\/b><span style=\"font-weight: 400;\">on various topics, such as <\/span><i><span style=\"font-weight: 400;\">do they know what product is your company selling<\/span><\/i><span style=\"font-weight: 400;\">? <\/span><i><span style=\"font-weight: 400;\">Is your website design likeable<\/span><\/i><span style=\"font-weight: 400;\">? <\/span><i><span style=\"font-weight: 400;\">Is it hard for them to navigate the website<\/span><\/i><span style=\"font-weight: 400;\">? Next, divide and <\/span><b>categorize results<\/b><span style=\"font-weight: 400;\"> based on responses. With UXtweak you will get all responses in a handy PDF ready to interpret your new improvement plans to your colleagues!<\/span><\/p>\n<p><b>UX technique: <\/b><span style=\"font-weight: 400;\">the<\/span> <span style=\"font-weight: 400;\">5 Second Test<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Who\u2019s your target audience?\u00a0<\/b><\/h3>\n<p><b>Problem: <\/b><span style=\"font-weight: 400;\">Too broad or too narrow audience<\/span><\/p>\n<p><b>Fix: Targeting the audience <\/b><span style=\"font-weight: 400;\">is one of the first steps in the process of product design. Knowledge of people who use the product is key. User Experience may vary depending on who\u2019s the audience of the product.\u00a0 <\/span><i><span style=\"font-weight: 400;\">Is the website used mainly by children? Or is it a corporate website?<\/span><\/i><span style=\"font-weight: 400;\"> According to the answers to these questions, <\/span><a href=\"https:\/\/blog.uxtweak.com\/why-should-you-hire-a-ux-researcher\/\"><span style=\"font-weight: 400;\">the UX strategist<\/span><\/a><span style=\"font-weight: 400;\"> chooses the right jargon, preferred actions, etc. Remember, what works for one group of people with a common trait, doesn\u2019t apply to another.\u00a0<\/span><\/p>\n<p><b>UX technique: <\/b><span style=\"font-weight: 400;\">Target analysis, Demographic Research\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Declutter your landing page!<\/b><\/h3>\n<p><b>Problem: <\/b><span style=\"font-weight: 400;\">Cluttered design<\/span><\/p>\n<p><b>Fix: <\/b><span style=\"font-weight: 400;\">There is <\/span><i><span style=\"font-weight: 400;\">a very thin line<\/span><\/i><span style=\"font-weight: 400;\"> between a visually appealing design and an informative one. Thanks to <\/span><a href=\"https:\/\/www.uxtweak.com\/session-recording-tool\"><span style=\"font-weight: 400;\">session recording <\/span><\/a><span style=\"font-weight: 400;\">you can strive for its optimal balance thanks to heatmaps and other data which are captured by Javascript snippet into your site. Visual clutter distracts the user of <\/span><i><span style=\"font-weight: 400;\">what\u2019s really important<\/span><\/i><span style=\"font-weight: 400;\"> in the design, so it has a direct impact on the decline in conversion rates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lingscar.com<\/span><span style=\"font-weight: 400;\"> is just the right example of a cluttered design. Would it be easy for you to navigate on this page?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" class=\"aligncenter wp-image-9061\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2021\/11\/image2.jpg\" alt=\"cluttered design\" width=\"1100\" height=\"478\" \/><\/span><\/p>\n<p><b>UX technique: <\/b><span style=\"font-weight: 400;\">Session Recording, Five Second Test\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Analyze your website: Improve, interact &amp; convert!<\/span><\/h2>\n<p><b>Data<\/b><span style=\"font-weight: 400;\"> is the most powerful tool one can have. Ask questions to get to know the <\/span><i><span style=\"font-weight: 400;\">user&#8217;s needs<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">to meet their expectations<\/span><\/i><span style=\"font-weight: 400;\">, and<\/span><i><span style=\"font-weight: 400;\"> be their ally in fixing the problem<\/span><\/i><span style=\"font-weight: 400;\"> they fight with.\u00a0 <\/span><b>Evidence-based strategy<\/b><span style=\"font-weight: 400;\"> is the key to realizing the potential of your product which only reflects a high conversion rate and in the end, it contributes to the overall revenue of the company.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure to<\/span><b> consistently improve<\/b><span style=\"font-weight: 400;\"> your webpage, <\/span><b>interact with your ideal clients <\/b><span style=\"font-weight: 400;\">and let your website do<\/span><i><span style=\"font-weight: 400;\"> its magic<\/span><\/i><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;re so excited to introduce you to our guest today: UXtweak. They develop powerful research tools for improving the usability of websites and apps, from prototypes to production. They are trusted by brands such as Intel, Michelin, HP, and more. Today they&#8217;re going to present us with some common website UX problems, their fixes, and&hellip; <br \/> <a class=\"read-more\" href=\"https:\/\/colibriwp.com\/blog\/5-website-conversion-rate-tips\/\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":9059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[176],"tags":[314,313],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 UX Tips to Rapidly Boost the Conversion Rate of Your Website<\/title>\n<meta name=\"description\" content=\"let&#039;s learn from UXtweak which are the most common UX website problems, their fixes, and the needed tools, so that we can boost conversion rates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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