{"id":9038,"date":"2021-11-23T14:51:02","date_gmt":"2021-11-23T14:51:02","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=9038"},"modified":"2023-03-21T11:36:44","modified_gmt":"2023-03-21T11:36:44","slug":"create-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/create-content-marketing-strategy\/","title":{"rendered":"How to Create a Content Marketing Strategy to Drive Traffic\u00a0"},"content":{"rendered":"

You’ve launched your website. Now what? How do you get the much-needed traffic? One of the answers is content marketing. But is there a successful strategy? We’ve invited Kevin Zhou from Keyword.com<\/a> to share some valuable insights on the topic. Keyword.com is an accurate keyword rank tracking and competitor insights tool used by thousands of businesses from around the world. Trusted by Puma, Tinder, Shopify.\u00a0<\/em><\/p>\n

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Are you struggling to get quality traffic on your website despite spending lots of time creating content? If yes, this post is for you.<\/span><\/p>\n

Irrespective of what you sell, good content is the foundation of any marketing strategy. To get an edge over your competition and actively engage with your audience, you need to have a cohesive content marketing plan in place.<\/span><\/p>\n

Here\u2019s a quick guide on how to create a content strategy plan<\/span>. <\/span>I’ll also show examples of effective content marketing strategies you can draw inspiration from to plan your content effectively and ultimately drive traffic to your website.<\/span><\/p>\n

Let\u2019s dive in!<\/span><\/p>\n

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1. Define your objective<\/span><\/h2>\n

Content marketing helps you create and promote resources that will enable your target audience to learn more about your brand. But how do you ensure that your content marketing is moving in the right direction?<\/span><\/p>\n

Identify your goals before you begin planning.<\/span><\/p>\n

Is your goal to generate more leads, spread brand awareness, or drive more people to visit your store? Having <\/span>S.M.A.R.T<\/span><\/a> (Specific, Measurable, Achievable, Relevant, and Time-Bound) goals is key to setting realistic benchmarks.<\/span><\/p>\n

\"SMART<\/p>\n

Source<\/span><\/a><\/em><\/p>\n

But what is a S.M.A.R.T goal? Let me illustrate with an example. “Increase New Customer Reviews by 30% Year Over Year,\u201d for instance, is a Specific, Measurable, Achievable, Relevant, and Time-Bound goal. Here\u2019s why:<\/span><\/p>\n

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Specific<\/b>: The goal is clear. There is no room for interpretation.<\/span><\/p>\n

Measurable<\/b>: The increase by 30% of new customer reviews is quantifiable.\u00a0<\/span><\/p>\n

Achievable<\/b>: If you increased 20% reviews last year, 30% is an achievable target.<\/span><\/p>\n

Relevant<\/b>: Let\u2019s assume the goal is relevant to the overarching sales objective. <\/span>Time-bound<\/b>: There is a timeframe within which you should have achieved your target<\/span><\/p>\n

If you follow the SMART goals methodology, you can help your business achieve its strategic objectives. The method will allow your team members to align their efforts in one direction so you can achieve those goals.<\/span><\/p>\n

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2. Conduct a persona analysis<\/span><\/h2>\n

To develop a successful content plan, you need to\u00a0create buyer personas\u00a0based on their age groups, demographics, preferences, and interests first. If you know your audience, you can create content that will resonate with them and get them to you.<\/span><\/p>\n

\"Buyer<\/span><\/p>\n

Source<\/span><\/a><\/em><\/p>\n

For instance, Red Bull, a leading energy drink brand, creates content keeping its target audience— the young, dynamic, and adventurous ones–in mind. Here’s a perfect video\u00a0<\/span>example<\/span><\/a>\u00a0from their library.<\/span><\/p>\n

Red Bull doesn’t focus much on hard selling. Instead, it covers topics its audience is interested in, like extreme sports and thrilling life experiences. That helps consumers associate the brand with other values that go far beyond Red Bull as a mere product and energy drink. In the end, that encourages customer loyalty..<\/span><\/p>\n

Whether you are an established business or are just about to enter a new market, a persona analysis is crucial. It will help you determine what your buyers want. You can also create content that will resonate with them.<\/span><\/p>\n

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3. Examine the content you already have<\/span><\/h2>\n

If you’ve been in business for a while and have a good content repository, it’s best to review it. A content audit can help you understand how you can reutilize your existing content in unique ways.\u00a0\u00a0<\/span><\/p>\n

It can also give you insights into what works and what doesn\u2019t. Just analyze existing data sets and check the actual state of your content. Ask yourself the following questions:<\/span><\/p>\n