{"id":8938,"date":"2021-10-25T06:26:31","date_gmt":"2021-10-25T06:26:31","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=8938"},"modified":"2023-01-10T09:29:43","modified_gmt":"2023-01-10T09:29:43","slug":"infographics-marketing-strategy","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/infographics-marketing-strategy\/","title":{"rendered":"How to Leverage Infographics in Your Marketing Strategy"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">Today, we&#8217;re crafting together with Julia, Movavi\u2019s Marketing Manager, an article on how you can leverage infographics in your marketing strategy. <\/span><\/i><a href=\"https:\/\/www.movavi.com\/\"><i><span style=\"font-weight: 400;\">Movavi<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> is an intuitive video editing software that is used by 3,000,000+ users. Movavi video editing software can help you solve lots of challenging multimedia tasks and create videos with special effects. This is a new article from our &#8220;Learn from&#8221; series.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">An infographic is an amazing storytelling tool. In a world where attention spans are getting shorter by the day, infographics can help you make data and other information digestible.<img loading=\"lazy\" class=\"aligncenter wp-image-8941\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2021\/09\/image2.jpg\" alt=\"Infographic\" width=\"1100\" height=\"708\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you agree that it\u2019s better to see something once than to hear about it a thousand times? Most web users would answer \u201cYes!\u201d People like content that is easy to scan and understand, that is visually appealing. That\u2019s why infographics started having so much traction. They are also a type of content that is highly shareable across social media.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">7 Cool Pros of Infographics as a Content Format<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Infographics are an amazing choice of content format. Let\u2019s find out<\/span><a href=\"https:\/\/www.forbes.com\/sites\/allbusiness\/2013\/08\/02\/use-infographics-to-boost-your-credibility-and-traffic\/?sh=59f990a247a4\"><span style=\"font-weight: 400;\"> how infographics can boost traffic <\/span><\/a><span style=\"font-weight: 400;\">and credibility:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When properly designed and with smart copy, infographics are highly linkable content assets. This means that infographics can get you more backlinks than plain good old blog articles.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When properly optimized, infographics can show up in Google\u2019s organic image results. This will have a direct impact on your website\u2019s traffic.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Infographics can lead to longer average page views, if they are properly researched. Your website visitors are likely to read infographics rather than ordinary text. The reader will stay on the website for longer as visual elements can catch attention. <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/visual-content-marketing-strategy\"><span style=\"font-weight: 400;\">According to statistics<\/span><\/a><span style=\"font-weight: 400;\">, visual content is able to generate over more views than text and is more preferable for brands.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Infographics are a tool that can help you build trust and brand awareness. If researched properly, an infographic can portrait you as a knowledgeable brand.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Infographics make complicated topics enjoyable and easier to understand.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Infographics are a great way to summarize a report or an analysis. We live in a really fast world, and we like summaries and shortcuts.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to Google Trends reports and <\/span><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33393\/The-Marketer-s-Ultimate-Guide-to-Link-Bait.aspx#sm.0001h5vdmybjoedew9c2oonp879wc\"><span style=\"font-weight: 400;\">infographic statistics<\/span><\/a><span style=\"font-weight: 400;\">, articles with infographics receive over 70% more views than standard articles.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">How to Create Original Infographics?<img loading=\"lazy\" class=\"aligncenter wp-image-8942\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2021\/09\/image3.jpg\" alt=\"stand out and be original\" width=\"1100\" height=\"880\" \/><\/span><\/h2>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.freepik.com\/free-vector\/people-with-bright-ideas-illustration_3226198.htm#page=1&amp;query=advice&amp;position=48\"><i><span style=\"font-weight: 400;\">Source<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s talk about <\/span><a href=\"https:\/\/piktochart.com\/blog\/how-to-create-an-infographic-and-other-visual-projects-in-5-minutes\/\"><span style=\"font-weight: 400;\">how to create infographics<\/span><\/a><span style=\"font-weight: 400;\"> that will help you hook your readers and keep them engaged. Follow the tips below:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify your target audience. The style of infographics may vary depending on your target audience.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find useful information. Infographics should contain new actual pieces of information. Conduct research and gather the information that would be useful for your target audience.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Think of an interesting story. First, you need to think of the main idea of your story and tell it to the readers. Make it eye-catching.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use effective tools to create top-quality infographics. You shouldn\u2019t hire a designer to create top-quality infographics. There are many tools on the Internet that make it possible to cope with this task on your own.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Infographics: Do\u2019s and Don\u2019t<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now, there are some do\u2019s and don\u2019ts when it comes to infographic design. It\u2019s important to follow some best case practices, so that you can deliver an infographic that is both well researched and designed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some do\u2019s and don\u2019ts:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t mix multiple font families for your text;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a color palette that represents your brand or reflects the topic;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be concise with your language and do not use too much jargon;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get right to the point and avoid fluff;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use white space wisely, don\u2019t crowd text and visuals;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Try not to go over 8,000 px for the infographic\u2019s length;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make your infographic easy to share. Use social media plugins for this;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check your sources and share them.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Online Tools that Will Help You to Create Attractive Infographics<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are the most popular tools for creating infographics. Each of them has been designed to make multimedia tasks easier. Check their pricing and features, to make a choice that fits your goals better.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.canva.com\/q\/pro\/?irgwc=1&amp;utm_medium=affiliate&amp;utm_source=Moonrover.pro&amp;clickId=1gv0%3Ad0P7xyIToh2vQx9iVURUkBTGz1FVyMw380\"><span style=\"font-weight: 400;\">Canva<\/span><\/a><span style=\"font-weight: 400;\"> is a free online tool that contains many templates to choose from. These templates have been created by other users in the community Canva. The service is beginner-friendly. The program is intuitive and easy to understand even if you use it for the first time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/infogram.com\/\"><span style=\"font-weight: 400;\">Infogram<\/span><\/a><span style=\"font-weight: 400;\">. Do your infographics focus on data? Then, Infogram is the best choice. Nobody likes boring figures. Infogram will help you to create diagrams and present data in an attractive and understandable format. It\u2019s possible to create animated infographics that would look perfect on both desktop computers and smartphones.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.visme.co\/\"><span style=\"font-weight: 400;\">Visme<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s one more great tool that can be used for free. Users can create interactive infographics with the built-in animation. There are many attractive templates for different projects. The platform supports video and audio. You can store up to 1 GB of content and download materials in PDF and HTML5.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/venngage.com\/\"><span style=\"font-weight: 400;\">Venngage<\/span><\/a><span style=\"font-weight: 400;\">. Trusted by brands like Google, Airbnb, The New York Times, Astra Zeneca, Venngage is one of the most popular tools for infographic design out there. They have lots of templates for you to choose from, and various options to style text, icons, and visuals.<\/span><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.storydoc.com\/\">Storydoc<\/a> is an interactive B2B presentation tool. It comes with templates for all of the most popular business use cases, as well as slick, built-in infographics and other advanced <a href=\"https:\/\/improvado.io\/blog\/review-the-best-data-visualization-tools\" target=\"_blank\" rel=\"noopener\">data visualization<\/a> options. Infographics in Storydoc presentations are dynamic, eye-catchy and mobile responsive. With their tracking analytics you always know who opened your deck and how they interacted with it.<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.adobe.com\/express\/create\/resume\">Adobe Resume<\/a> is an awesome software that allows you to create custom resume. Through which you can create your own CV yourself and interactively. You can quickly stand out from the other candidates if you use this software.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now that we know what tool to use, let\u2019s see which are the most popular types of infographics out there and how to use them in your marketing strategy.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">A Primer into Infographics Types<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some of the most popular types of infographics that you could test:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Statistical infographics<\/b><span style=\"font-weight: 400;\">. These infographics can help you present stats in an enjoyable visual. Here you have an example from Eurostat on<\/span><a style=\"background-color: transparent;\" href=\"https:\/\/ec.europa.eu\/eurostat\/statistics-explained\/index.php?title=File:Infographic_-_3_Climate_%26_energy_-_2019-08-26.png&amp;oldid=448058\"> climate and energy. <img loading=\"lazy\" class=\"aligncenter wp-image-8940 size-full\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2021\/09\/image1-4.png\" alt=\"Climate change infographic\" width=\"921\" height=\"460\" \/><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Timeline infographics. <\/b><span style=\"font-weight: 400;\">You can use this type of visualization to show the timeline of certain events, plans for the future, the product roadmap, etc. Just take a look at this cool one on the<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><a style=\"background-color: transparent;\" href=\"https:\/\/www.behance.net\/gallery\/10901127\/History-of-Life\">History of Life.<img loading=\"lazy\" class=\"aligncenter size-full wp-image-8945\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2021\/09\/image6-4.png\" alt=\"History of life infographic\" width=\"1200\" height=\"918\" \/><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Informational infographics. <\/b><span style=\"font-weight: 400;\">You can use them to explain certain concepts, to give an overview of a topic, like in this example from<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><a style=\"background-color: transparent;\" href=\"https:\/\/www.nationalgeographic.org\/media\/photosynthesis\/\">NatGeo on photosynthesis .<img loading=\"lazy\" class=\"aligncenter size-full wp-image-8948\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2021\/09\/image9-3.png\" alt=\"NatGeo infographic\" width=\"655\" height=\"700\" \/><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Process infographic<\/b><span style=\"font-weight: 400;\">. Such a design helps you illustrate the steps in a process. Maybe you want to explain a recipe, or your <\/span><a href=\"https:\/\/convertsquad.com\/blog\/ecommerce-conversion-funnel\/\"><span style=\"font-weight: 400;\">customer\u2019s journey<\/span><\/a><span style=\"font-weight: 400;\">. I just love this <\/span><a style=\"background-color: transparent;\" href=\"https:\/\/weandthecolor.com\/recipe-infographics-jing-zhang\/71688\">Burger recipe.<img loading=\"lazy\" class=\"aligncenter size-full wp-image-8946\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2021\/09\/image7-4.png\" alt=\"Burger Recipe infographic\" width=\"696\" height=\"984\" \/><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Geo-infographics. <\/b><span style=\"font-weight: 400;\">These are used to show location-based data, like this one from Al Jazeera on <\/span><a style=\"background-color: transparent;\" href=\"https:\/\/www.aljazeera.com\/news\/2021\/7\/1\/interactive-mapping-hottest-temperatures-around-world\">Temperature around the world<\/a>.<img loading=\"lazy\" class=\"aligncenter size-full wp-image-8950\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2021\/09\/image11-3.png\" alt=\"Temperatures infographic\" width=\"770\" height=\"770\" \/><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>List infographic. <\/b><span style=\"font-weight: 400;\">You can use this type of infographic when you want to share resources, a list of tools, products, etc. Just take a look at this cool<\/span><b style=\"background-color: transparent;\">\u00a0<\/b><a style=\"background-color: transparent;\" href=\"https:\/\/visual.ly\/community\/Infographics\/food\/design-x-food\">Diet plan.<img loading=\"lazy\" class=\"aligncenter size-full wp-image-8947\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2021\/09\/image8-2.png\" alt=\"Diet plan infographic\" width=\"776\" height=\"1999\" \/><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Resume infographics. <\/b><span style=\"font-weight: 400;\">If you want to spice your resume up, an infographic will do the trick. Here&#8217;s a cool <\/span><a style=\"background-color: transparent;\" href=\"https:\/\/mir-s3-cdn-cf.behance.net\/projects\/404\/16018d110773349.Y3JvcCwzMzY2LDI2MzIsMCww.jpg\"><i>example. <img loading=\"lazy\" class=\"aligncenter wp-image-8949\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2021\/09\/image10-3.png\" alt=\"Resume infographic\" width=\"459\" height=\"359\" \/>\u00a0<\/i><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comparison infographics<\/b><span style=\"font-weight: 400;\">. You can use them when you want to compare certain products, economies, etc. For example, you could do infographics on how your product compares to a product from the competition. Now, here&#8217;s an interesting <\/span><a style=\"background-color: transparent;\" href=\"https:\/\/www.pinterest.co.uk\/pin\/188940146857456334\/\">\u00a0car comparison.<img loading=\"lazy\" class=\"aligncenter size-full wp-image-8943\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2021\/09\/image4-4.png\" alt=\"Car comparison infographic\" width=\"736\" height=\"1104\" \/><\/a><\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">How to Use Infographics in Your Marketing Strategy<\/span><\/h2>\n<p><b>Enrich blog content with infographics<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Your infographics should complement your existing types of content. For example, you could enrich some of your blog articles that have a considerable amount of traffic with infographics (when possible). This way you&#8217;ll increase their chances of getting shared, and also get backlinks.<\/span><\/p>\n<p><b>Use infographics in your link building outreach<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Infographics have more chances of getting a backlink, than a plain old blog article. If you\u2019re proactively outreaching for backlinks, you should design a useful and visually appealing infographic.<\/span><\/p>\n<p><b>Share your infographics with your contacts<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Promote your infographic to your email list, via newsletters or other marketing campaigns. Encourage your audience to share them.<\/span><\/p>\n<p><b>Partner with other businesses to co-design an infographic<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Find a common topic with another business in an adjacent niche, then start cross-promoting it. You\u2019ll now be able to access a whole new audience.<\/span><\/p>\n<p><b>Use infographics to compare products and pricing plans<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You can leverage infographics to better convey product information and pricing. Such infographics can be used by your sales reps and customer support teams as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This being said, with the right data, proper creativity, and tools, you too can deliver a really good infographic. But, in order for your efforts to pay out you also need to promote it. Infographics don\u2019t exist in a vacuum. Include them in your content strategy. Promote them across social media, email campaigns, and more.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, we&#8217;re crafting together with Julia, Movavi\u2019s Marketing Manager, an article on how you can leverage infographics in your marketing strategy. Movavi is an intuitive video editing software that is used by 3,000,000+ users. Movavi video editing software can help you solve lots of challenging multimedia tasks and create videos with special effects. This is&hellip; <br \/> <a class=\"read-more\" href=\"https:\/\/colibriwp.com\/blog\/infographics-marketing-strategy\/\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":8952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[176],"tags":[308,309],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Leverage Infographics in Your Marketing Strategy<\/title>\n<meta name=\"description\" content=\"It&#039;s time to find out how you can incorporate infographics in your content strategy. Inspiration included. 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