{"id":8436,"date":"2021-08-19T11:43:32","date_gmt":"2021-08-19T11:43:32","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=8436"},"modified":"2022-09-12T13:08:10","modified_gmt":"2022-09-12T13:08:10","slug":"mobile-app-woocommerce-store","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/mobile-app-woocommerce-store\/","title":{"rendered":"How Can Having a Mobile App Help Your WooCommerce Store?"},"content":{"rendered":"

WooCommerce is an ideal eCommerce solution for WordPress website owners. You can scale a simple WordPress website to create an online store in minutes with WooCommerce. <\/span><\/span><\/p>\n

While it may be packaged as a simple plugin, WooCommerce is an extremely powerful tool to create an online eCommerce brand. <\/span><\/span><\/p>\n

If you already have a WooCommerce store, you probably understand the simplicity and convenience it offers. However, other problems are facing website-based online retail when it comes to mobile optimization. <\/span><\/span><\/p>\n

Based on an <\/span><\/span>Invespcro<\/u><\/span><\/span><\/span><\/a> report, the conversion rate of mobile websites stands at 1.82%, This is lower than the industry average of 2.7%. Ecommerce website conversions on desktops and tablets are 3.9% and 3.49% respectively. <\/span><\/span><\/p>\n

This is a little difficult to digest. The general perception of late is that people prefer doing online shopping on their smartphones. So why is the conversion rate of desktops better?<\/span><\/span><\/p>\n

For this, we have to understand the rise of mobile apps.<\/span><\/span><\/p>\n

How have mobile apps taken over online retail?<\/h2>\n

Every major online retail brand has made a concerted effort in the last few years to migrate mobile website users to their apps. <\/span><\/span><\/p>\n

There are many reasons behind this. Apps offer a faster experience, not to mention they\u2019re built to perform on native devices. <\/span><\/span><\/p>\n

Perhaps the most telling shift is visible in the numbers<\/span><\/span><\/p>\n

According to a 2019 report from <\/span><\/span>Button<\/u><\/span><\/span><\/span><\/a>, mobile apps outperform mobile websites in terms of conversions by 157%. This marks a huge shift in customer experience<\/a> and preferences. <\/span><\/span><\/p>\n

We know mobile apps are fast, offer a more personalized experience, and are instantly accessible on a smartphone. These factors add up to a 157% advantage in conversions to mobile websites. <\/span><\/span><\/p>\n

As a WooCommerce site owner, you can build a highly optimized mobile website. However, it may still not be enough. Customers are moving towards instantly accessible, device-powered apps. <\/span><\/span><\/p>\n

How do I start a mobile app for my WooCommerce store?<\/h2>\n

Before getting into the advantages of making an app for your WooCommerce store, let\u2019s address the elephant in the room. <\/span><\/span><\/p>\n

How do you create a mobile app?<\/span><\/span><\/p>\n

If you\u2019ve talked to agencies before or know someone who has developed an app, you must understand the challenges involved. <\/span><\/span><\/p>\n

Put simply, app development is expensive, tedious, and time-consuming. It is nowhere near as simple as setting up a WooCommerce store. If you\u2019re a small business, you should be ready to make a big investment in app development. <\/a><\/span><\/span><\/p>\n

Or should you?<\/span><\/span><\/p>\n

Yes, app development is complicated, but it doesn\u2019t have to be. There are several platforms that allow users to build apps without coding. <\/span><\/span><\/p>\n

More specifically, you can use powerful platforms to create apps for your WooCommerce store. This means automatically syncing your store\u2019s products, categories, and other data to the app. <\/span><\/span><\/p>\n

DIY app builder software<\/u><\/span><\/span><\/span><\/a> allows you to convert your WooCommerce store to an app in minutes. You can then proceed to submit the app to app stores like Google Play and Apple App Store. In essence, you can have a mobile app for your WooCommerce without the complexity of app development. <\/span><\/span><\/p>\n

How to Use DIY App Builders<\/h2>\n

There are many app builders you can use to create an app for your WooCommerce store. For the sake of simplicity, we will use AppMySite to explain how to build an app. In short, here are the steps:<\/span><\/span><\/p>\n