{"id":8380,"date":"2021-08-12T09:31:10","date_gmt":"2021-08-12T09:31:10","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=8380"},"modified":"2022-02-24T11:58:54","modified_gmt":"2022-02-24T11:58:54","slug":"cold-emails-that-convert","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/cold-emails-that-convert\/","title":{"rendered":"How To Write An Effective Cold Email That Converts"},"content":{"rendered":"

So, you’ve launched your WordPress website. What know? It’s time for some marketing and sales rock and roll! But, what’s the plan? You could start by cold-emailing those ideal customers of yours. But we all know that reply rates are very low. But, no worries, folks! We’ve got Sam Molony from Mailshake aboard with some very useful tips.\u00a0Mailshake<\/a> allows businesses to contact thousands of prospects all at once with personalized email campaigns, fully automated follow-ups, maximized deliverability, and proven templates. With ~50.000 clients from all over the world, they know the drill.<\/em><\/p>\n

Cold emails are messages you send to people you have never met. On some levels, a cold email is similar to a random phone call from a stranger. Only, it’s much less intruding.\u00a0<\/span><\/p>\n

So, what makes cold emails so popular?<\/span><\/p>\n

If you\u2019re interested in growing a business, or your professional network, you need to make new connections. Cold emails allow you to connect with new people. You can use cold emails as a sales tool to generate leads for your business, as a method of outreach to grow your network, ask a favor, PR, or something else entirely.<\/span><\/p>\n

Cold emailing has a bad reputation because of the sloppy sales emails people receive daily. It’s still, however, one of the most powerful sales and marketing strategies, if done right! That involves taking the time to research and identify relevant recipients.<\/span><\/p>\n

This guide will discuss everything you need to know to write a cold email that converts. Before we discuss some strategies, let\u2019s set some proper expectations.<\/span><\/p>\n

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What response rate should you target?<\/span><\/h2>\n

Response rate is the number of people who replied to your cold emails divided by the number of emails sent. <\/span>Data<\/span><\/a> shows that an average response rate for cold emails is 1%, meaning for every 100 cold emails you roll, only one person responds.<\/span><\/p>\n

The figures might be disheartening. But, if done right, cold emailing can yield great results, so much so that the response rate can shoot up to 15% or 20%.<\/span><\/p>\n

If you want to get those higher response rates, you need to conduct targeted outreach. Moreover, your messaging has to engage the recipient. Getting those results requires an understanding of your target audience.<\/span><\/p>\n

Creating <\/span>a customer persona<\/span><\/a> can help with targeting.\"Buyer<\/span><\/p>\n

Source<\/span><\/a><\/em><\/p>\n

With a customer persona in hand, you can start creating your outreach list. That\u2019s assuming you\u2019re conducting cold outreach at scale, of course.<\/span><\/p>\n

Always strive for a higher response rate. There\u2019s no point running mass outreach campaigns messaging people who are unlikely to respond to your inquiry.<\/span><\/p>\n

Finally, make sure to test your emails. Split testing will help you understand what makes a person open your email and what makes them respond. These types of insights will help you improve the quality of your cold outreach.<\/span><\/p>\n

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7 ways to write an effective cold email<\/span><\/h2>\n

The best type of cold email outreach is a combination of proven strategies, good intuition, and a bit of luck. Here are seven proven elements of an effective cold email you need to consider.<\/span><\/p>\n

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1. Grab attention with the subject line<\/span><\/h3>\n

The first hurdle you need to overcome is getting people to open your email. If people don\u2019t open your content, they\u2019ll never read the great copy you created.<\/span><\/p>\n

Your email subject lines need to be to the point and catchy.<\/span><\/p>\n

Don\u2019t do what every other <\/span>sales manager<\/span><\/a> is doing—trying to sell in the subject line.<\/span><\/p>\n

Be creative.<\/span><\/p>\n

Take a second to look at your inbox. What messages stand out?<\/span><\/p>\n

You\u2019ll probably notice that the messages you pay most attention to share some common characteristics. They are generally either;<\/span><\/p>\n