{"id":7398,"date":"2021-04-19T13:59:08","date_gmt":"2021-04-19T13:59:08","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=7398"},"modified":"2021-09-27T16:20:31","modified_gmt":"2021-09-27T16:20:31","slug":"designing-for-social-media","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/designing-for-social-media\/","title":{"rendered":"Designing for Social Media: Tips, Tricks, and Tools"},"content":{"rendered":"

DesignHill is a marketplace for creatives. From highly interactive design contests to all-inclusive, end-to-end design gigs to artificial intelligent design tools, Designhill has fulfilled the design needs of more than 100.000 businesses. They have aboard 150.000+ world-class designers that have created so far 5M+ designs. In short: they know the drill! This is why we’re so excited to have them as guests in our “Learn from” series! It’s time to find out how to design for social media. Let’s roll!<\/em><\/p>\n

With over 4.20 billion users worldwide, social media platforms have immense potential for businesses. It does not just help you stay connected with new\/existing customers but also lets you achieve success.\u00a0<\/span><\/p>\n

Each social media platform such as \u2014 Facebook, Twitter, YouTube, TikTok, Snapchat, Pinterest, and more \u2014 is usually visual-based. Hence, design plays a vital role in unleashing its potential. Even marketing experts highlight that social media posts have to be appealing to get your message across.\u00a0<\/span><\/p>\n

Remember, you only have a few seconds to captivate your target audience. Once you succeed in that, there is no looking back. But when you fail, you’ll be lost in oblivion.\u00a0<\/span><\/p>\n

So, to help you out, we have created a list of designing tips and tricks for social media. Let\u2019s check it out.<\/span><\/p>\n

 <\/p>\n

Mind the dimensions\u00a0<\/b><\/h3>\n

There are no shortcuts to succeed on social platforms. All it needs is perseverance. Be sure to post your visual content regularly on each social media platform<\/a>. Visual content garners more engagement than plain links or text. Social media platforms have been the most used and effective <\/span>channels to grow business<\/span><\/a> and brand building!<\/span><\/p>\n

For your visual to surpass your competitor, consider the different dimension needs. Each platform has a pre-specified dimension needs for posts. Consider the dimensions used for <\/span>Instagram frames<\/span><\/a> and posts, Facebook, Twitter, Pinterest, etc., and optimize your visual content accordingly.<\/span><\/p>\n

Consider this Hootsuite resource<\/a> for your reference.<\/span><\/p>\n

\"social<\/p>\n

Be creative with color<\/b><\/h3>\n

Color is yet another important element for appealing social media designs. Colors help create the atmosphere, set the mood, convey emotions, and evoke intense experiences.\u00a0<\/span><\/p>\n

Researchers found that <\/span>customers’ 90% of snap judgment regarding products is based on color in a study.<\/span><\/a><\/p>\n

Instead of aligning with any typical color, make posts to portray your brand’s personality through the use of colors.\u00a0<\/span><\/p>\n

Choose colors that take your audience through a story. For this, you need to understand the principles of color theory. Every color has a specific meaning, and that’s the best way to start. Let’s take a look at different colors and the notions associated with them.\u00a0<\/span><\/p>\n

Blue = Trust & security<\/span><\/i><\/p>\n

Black = Powerful & sleek<\/span><\/i><\/p>\n

Red = Energy & urgency<\/span><\/i><\/p>\n

Green = Wealth & relaxation<\/span><\/i><\/p>\n

Orange = Aggressive<\/span><\/i><\/p>\n

Pink = Romantic & feminine<\/span><\/i><\/p>\n

Yellow = Optimistic & youthful<\/span><\/i><\/p>\n

Purple = Soothing & calm<\/span><\/i><\/p>\n

Combine two colors to create a visually appealing contrast to stay away from color bleeding. But make sure the contrast shouldn’t be strong, or it may create a visual shuddering.\u00a0\u00a0<\/span><\/p>\n

And you do not need <\/span>exquisite<\/span> design<\/span> tools to be able to create something creative. Just take a look at this visual from Audible.<\/span><\/p>\n

\"Audible<\/p>\n

Go for the right typography<\/b><\/h3>\n

Typography isn’t just an arrangement of words but an art. Choosing the right font combinations that work seamlessly can breathe life into your social media image. It also plays a pivotal role in how people take your design plus getting your brand message across.\u00a0<\/span><\/p>\n

When you choose a font or font combinations, keep the readability element in mind. Be it a sans-serif font or serif or any combination in between; it should be readable for your audience. If your audience can’t understand or read what’s written, they will not build a strong connection with your brand.\u00a0<\/span><\/p>\n

Follow these pro-tips for the correct font use:<\/span><\/p>\n