{"id":7308,"date":"2021-03-25T12:25:09","date_gmt":"2021-03-25T12:25:09","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=7308"},"modified":"2021-04-21T14:23:26","modified_gmt":"2021-04-21T14:23:26","slug":"marketing-funnel-visuals","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/marketing-funnel-visuals\/","title":{"rendered":"A Noob-Friendly Guide on the Marketing Funnel: How to Power It up With the Help of Visuals"},"content":{"rendered":"

8.3 million – this is how many users trust Visme. Visme provides tools for creating presentations, graphs, charts, infographics, video, and more. Now, they’re joining us for our “Learn from” series to talk about the power of visuals across the marketing funnel.\u00a0<\/em><\/p>\n

Visme<\/a>, the stage is yours!<\/em><\/p>\n

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There are cases when business owners create a product or service that seems quite competitive on the market. But it doesn’t get any recognition among consumers.\u00a0<\/span><\/p>\n

Why does it happen?\u00a0<\/span><\/p>\n

One simple reason: those businesses didn’t create a marketing funnel that would reorganize an entire business strategy.<\/span><\/p>\n

How to do this?\u00a0<\/span><\/p>\n

In this post, you will find out how to create a marketing funnel from scratch and sustain a buyer’s journey with the help of visuals.\u00a0<\/span><\/p>\n

Let’s cut to the chase.<\/span><\/p>\n

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The Essence of a Marketing Funnel\u00a0<\/b><\/h2>\n

Right before you start creating a marketing funnel for your business, you should know what it actually is.\u00a0<\/span><\/p>\n

The marketing funnel (or a <\/span>sales funnel<\/span><\/a>) represents a system of attracting and converting potential leads into paid customers.\u00a0<\/span><\/p>\n

As a rule, a classic marketing funnel includes four main stages – awareness, interest, consideration, and conversion. However, some marketing experts prefer to add one more stage called “retention” as well.<\/span><\/p>\n

Why is this marketing mechanism compared to a “funnel”?\u00a0<\/span>Because there is a tendency that your potential leads might “drop out” at a certain stage of the funnel. And here is an illustrative example of what it means.\u00a0<\/span><\/p>\n

Let’s look at this Single Grain funnel. It has “Sale” instead of “Conversion”, but the logic behind stays the same. Also, there is an example of how you can map your content marketing strategy across the funnel so that you don’t leave anyone out.<\/p>\n

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Now, imagine you launched a website that offers <\/span>tools for creating infographics<\/span><\/a>.\u00a0<\/span><\/p>\n

One of your target keywords has 200 searches per month, worldwide. In other words, 200 people are searching for “infographic tools”. \"ahrefs<\/span><\/p>\n

Let’s say your website shows up in the first organic results for “infographic tools” and that 70 out of 200 people click on your website and see that you offer a 50% discount for purchasing the second month of using your tool. Consequently, 50 out of 70 people show an interest in this discount, and 30 out of 50 use it eventually.\u00a0<\/span><\/p>\n

Now, here’s our funnel: 200–>70–>50–>30.<\/span><\/p>\n

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Any marketing funnel has its difficulties that you must know about.\u00a0\u00a0<\/span>Now, let’s run through each stage of the marketing funnel and find out how to use visuals to make the buyer\u2019s journey more eye-appealing.\u00a0<\/span><\/p>\n

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1. The Awareness Stage<\/b><\/h3>\n

The marketing funnel starts with the stage called “awareness.” At this stage, people get familiar with your brand or product for the first time.\u00a0<\/span><\/p>\n

There are different ways people could hear about your brand. Let’s review the most common ones:<\/span><\/p>\n