{"id":7265,"date":"2021-04-15T14:30:21","date_gmt":"2021-04-15T14:30:21","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=7265"},"modified":"2021-05-26T08:23:22","modified_gmt":"2021-05-26T08:23:22","slug":"ux-web-design","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/ux-web-design\/","title":{"rendered":"UX Web Design Stories: the Role of UX and Its 5 Principles"},"content":{"rendered":"

Website design is not static, it is everchanging.\u00a0 Innovations happen often, but not every innovation is well received. The judge here is the end-user of a website. UX designers should be aware of the recent advancements, but shouldn’t take them for granted. Lots of testing needs to be done in order to provide the best user experience.<\/span><\/p>\n

Behind every advancement, some things are still yet ever-green: the design principles<\/strong>. The design principles dig deep into human psychology and the way human brains are bound to respond to certain visual stimuli. This is why every web designer<\/a> (amateur or professional) should know them and apply them.\u00a0<\/span><\/p>\n

This means that a web designer’s job can be quite daunting: how can he balance remarkable design and proper user experience (UX).<\/span> More than 88% of online shoppers<\/span><\/a> don’t return to a website after having a bad user experience. So, to get them to return, you need to enhance the UX.<\/span><\/p>\n

Now, let’s understand how you can leverage UX design principles on your website.\u00a0<\/span><\/p>\n

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What role does UX play in your website?\u00a0<\/span><\/h2>\n

User experience essentially connects the dots between a person and a product, digital or not. The primary goal of any website or business is to attract potential leads and increase its sales. And there is no doubt UX design plays an essential role in achieving these goals.\u00a0<\/span><\/p>\n

Good UX design helps <\/span>corporate websites<\/span><\/a>, online stores, blogs, online newspapers, to perform well. But, let’s go a bit deeper into the role UX plays on a website.<\/span><\/p>\n

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Understanding user behavior<\/span><\/h3>\n

\"Understanding<\/p>\n

To thoroughly understand what drives users to specific products, it is necessary to dig into <\/span>human psychology. <\/span><\/a>Persuading people to perform a suitable action like signing up or buying a product can be quite challenging in every industry.<\/span><\/p>\n

But how can you persuade them?<\/span><\/p>\n

Well, Robert Cialdini figured it out in his book called…”Persuasion”. In his research, he realized that in a chaotic world, full of information, our brains just love shortcuts. He managed to identify 6 universal shortcuts that guide our behavior. They can be applied to any aspect of our lives…thus, to website design as well. These shortcuts are: <\/span><\/p>\n