{"id":6827,"date":"2021-02-25T16:19:12","date_gmt":"2021-02-25T16:19:12","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=6827"},"modified":"2021-12-16T13:54:48","modified_gmt":"2021-12-16T13:54:48","slug":"how-to-use-google-analytics-to-improve-ux-design","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/how-to-use-google-analytics-to-improve-ux-design\/","title":{"rendered":"How to Use Google Analytics to Improve UX Design"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">User experience is an important part of generating conversions and making sales. Even the smallest of kinks in your UX armour could cost you repeat visitors and revenue, whereas big ones could lead you to lose out to your competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking for these issues and identifying new opportunities can be complicated, time-consuming, and expensive to do, with lots of testing and research needed along the way. However, this is where <\/span><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\"> enters the fray to provide intuitive insights into how to improve your UX design.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-6831\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2021\/02\/image4.png\" alt=\"quantitative research\" width=\"850\" height=\"444\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">(Image: <\/span><\/i><a href=\"https:\/\/www.nngroup.com\/articles\/quant-research-practice\/\"><i><span style=\"font-weight: 400;\">Nielsen Norman Group<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The importance of conducting healthy levels of quantitative research is apparent to 27% of businesses. However, a further 27% rarely or never conduct research ahead of their <a href=\"https:\/\/colibriwp.com\/blog\/learn-from-usabilityhub\/\">UX design projects<\/a>. This presents an opportunity for companies to outmanoeuvre their competitors with more fine-tuned user experience models.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-6830\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2021\/02\/image3.png\" alt=\"UX research\" width=\"850\" height=\"934\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">(Image: <\/span><\/i><a href=\"https:\/\/www.nngroup.com\/articles\/quant-research-practice\/\"><i><span style=\"font-weight: 400;\">Nielsen Norman Group<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to UX research methodologies, analytics engines are heavily relied upon by businesses, with 67% using the method to cater more strategically to customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With its first-hand data sets and intelligent insights, Google Analytics has become widely favoured by businesses, and although there are plenty of premium features built into the platform, a strong level of UX research can be conducted using the free version of Analytics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a deeper look into how the insights offered by Google Analytics can be used to improve the <a href=\"https:\/\/pixetic.com\/blog\/ux-design-principles\/\">UX design<\/a> of online businesses:\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>How Google Analytics Can Help With UX<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">User experience and conversions are heavily intertwined concepts. Successful businesses understand that even the best digital marketing campaigns will struggle to win over leads and hit their targets if their website UX model is lacking in performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Business owners and marketers need to take a moment to ask themselves some simple questions before running a marketing campaign:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How usable is our website?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can visitors easily navigate through our pages?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does our website make it easy for visitors to get in touch with us?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is the website effective in communicating how our brand helps customers?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keeping track of specific key metrics can help UX designers to <\/span><a href=\"https:\/\/dashthis.com\/blog\/improve-ux-design-by-looking-at-google-analytics-metrics\/\"><span style=\"font-weight: 400;\">learn from the behaviour<\/span><\/a><span style=\"font-weight: 400;\"> of a user from the first moment they land on a page right up to the point where they convert by signing up to a service or buying a product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although there are no one-size-fits-all metrics to analyse your UX design, Google Analytics is excellent at providing insights into how a website is performing and can help users to optimize their pages with better UX for sales and conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are two key areas that you\u2019ll need to focus on when it comes to improving UX design. Firstly,<\/span><b> user behaviour<\/b><span style=\"font-weight: 400;\"> enables businesses what people are actually doing when on their website. This information can help to <\/span><a href=\"https:\/\/colibriwp.com\/blog\/wordpress-errors\/\"><span style=\"font-weight: 400;\">reveal potential problem areas<\/span><\/a><span style=\"font-weight: 400;\"> which can be prioritised and tweaked to ensure a better experience for traffic arriving on-site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly,<\/span><b> behavioural flow<\/b><span style=\"font-weight: 400;\"> can help to chart a user\u2019s journey from the moment they arrive on-site right up to the moment they exit. This form of insight is ideal if you\u2019re having trouble visualising information.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-6833\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2021\/02\/behavior-flow.jpg\" alt=\"behavior flow\" width=\"850\" height=\"325\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0With the help of Google Analytics behaviour reports, it\u2019s possible to identify pages that achieve the highest volume of traffic and the paths that they typically take. However, it can also help to indicate other paths that could be better optimised.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>The Power of Audience Insights<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The Audience insights offered by Google Analytics can be the perfect tool for UX professionals. It provides a comprehensive breakdown of who your users are, <\/span><a href=\"https:\/\/uxdesign.cc\/7-google-analytics-metrics-that-help-in-optimizing-website-ux-for-higher-conversions-7e9309eb6516\"><span style=\"font-weight: 400;\">offering vital insights<\/span><\/a><span style=\"font-weight: 400;\"> surrounding demographics, interests, location, devices used, engagement times and frequency or recency of each user.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-6834\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2021\/02\/Audience-insights-overview.jpg\" alt=\"Audience insights overview\" width=\"850\" height=\"303\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Some notable actions that a UX professional can take based on the available Audience data from Google Analytics include:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Developing on-site translation options if a large volume of audience members arrive from a non-English speaking nation.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If more users are accessing the website at night, it could be worth implementing a dark\/night time variation of the site or app.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The devices data can help you to experiment with <\/span><a href=\"https:\/\/neilpatel.com\/blog\/mobile-specific-content-campaigns\/\"><span style=\"font-weight: 400;\">device-specific content<\/span><\/a><span style=\"font-weight: 400;\"> and layout changes as well as creating ads for specific devices. For instance, if you\u2019re noticing more visitors arriving through Mobile, it could be worth developing mobile-specific content, and even optimise the layout to fit smaller screens.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demographic data about age and gender can also offer insights into experimenting with content displayed on-site.\u00a0<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h3><b>Monitoring Bounce Rates<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Bounce rates directly refer to the percentage of visitors who have entered your site and exited without clicking through somewhere else. Both high and low bounce rates can mean different things. For instance, a high bounce rate could tell marketers that there\u2019s a broken opt-in or badly targeted offer. If your opt-in form isn\u2019t working then it\u2019s no surprise that the bounce rate is high &#8211; but fortunately, this is an issue that can easily be fixed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, bounce rates are a strong indicator of a landing page\u2019s performance, especially when it comes to PPC campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s worth noting that high bounce rates <\/span><a href=\"https:\/\/designmodo.com\/google-analytics-ux-metrics\/#bounce-rates\"><span style=\"font-weight: 400;\">aren\u2019t necessarily a bad thing<\/span><\/a><span style=\"font-weight: 400;\">, especially if you&#8217;re also experiencing high conversion rates. Analytical data can display data relating to all of your traffic, which means it will also show bouncebacks from visitors who aren\u2019t part of your target audience &#8211; which can be a good thing because it shows the page qualifies your leads efficiently. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, let&#8217;s say you&#8217;re running an online store, and your bounce rates are in the clouds. What does this mean for you? Well, people aren&#8217;t navigating your store, and they exit right after ending up on your site. Here are some explanations for the issue:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">a campaign targeting issue (you are not targetting the right audience with your messaging),<\/span><\/li>\n<li><span style=\"font-weight: 400;\">bad website design,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">technical glitches,<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/convertsquad.com\/blog\/product-page-design\/\">product pages<\/a> that are not optimized for conversions,<\/span><\/li>\n<li><span style=\"font-weight: 400;\">not a great offer of products.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-7533\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2021\/02\/bounce-rates-by-industry.png\" alt=\"Bounce rates by industry\" width=\"392\" height=\"426\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: https:\/\/cxl.com\/guides\/bounce-rate\/benchmarks\/<\/em><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to service-based landing pages, it can save money in the long run because you can then focus on further converting or serving qualified leads instead of wasting time vetting or dealing with unqualified leads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on the <\/span><a href=\"https:\/\/colibriwp.com\/blog\/how-to-build-a-wordpress-website-in-2021\/\"><span style=\"font-weight: 400;\">goals of your website<\/span><\/a><span style=\"font-weight: 400;\"> and webpages, a high bounce rate could indicate that people in fact quickly found the information they were looking for, but the page failed to keep them interested in wanting more or converting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can be particularly true for blogs or informational sites. Visitors would have received the information that they were looking for but the page was a dead-end that\u2019s lacking a CTA, no opt-in form or links to more content. In this case, it\u2019s important to modify the page to capture more leads through links to relevant blog posts, offers, or sign-ups.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Gain Insights Into How Long Visitors Spend on Your Pages<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">By default, after installing the Google Analytics pageview tag, users can access a metric called Avg. Session Duration. This is generally understood to equate to the amount of time that a visitor spends on each visit to your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite its popularity, this metric can be inaccurate at times. Google Analytics only measures Avg. Session Duration based on timestamps of the data that it receives &#8211; which may go some way in explaining why most bounces &#8211; or visits on the website with one pageview or event documented &#8211; will have an Avg. Session Duration of 00:00:00.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it\u2019s possible to get around this limitation by firing timing hits. These can help to calculate the time users spend on-site more accurately without recording another pageview or event. To do this, you simply need to send the timing hits by implementing the following code to fire at specific intervals on your website:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how would you get around this limitation? By <\/span><a href=\"https:\/\/www.smashingmagazine.com\/2020\/09\/google-analytics-web-developers-ui-ux-design\/\"><span style=\"font-weight: 400;\">firing timing hits<\/span><\/a><span style=\"font-weight: 400;\">. These can help accurately calculate the amount of time a user spends on a page without recording another pageview or event. You just need to send the timing hits by implementing this code to fire at specific intervals on your site:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-6832\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2021\/02\/image5.png\" alt=\"Time limits\" width=\"1034\" height=\"58\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">(Image: <\/span><\/i><a href=\"https:\/\/www.smashingmagazine.com\/2020\/09\/google-analytics-web-developers-ui-ux-design\/\"><i><span style=\"font-weight: 400;\">Smashing Magazine<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">)<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Once it\u2019s implemented, the hits will be visible in the <\/span><b>Behaviour &gt; Site Speed &gt; User Timings<\/b><span style=\"font-weight: 400;\"> section within Google Analytics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to differentiate between the session times of genuine traffic and bad traffic. Platforms like <\/span><a href=\"https:\/\/www.finteza.com\/en\/website-analytics\/webmaster-tools\"><span style=\"font-weight: 400;\">Finteza<\/span><\/a><span style=\"font-weight: 400;\"> can help you determine that. The tool identifies the quality of incoming traffic and gives it a specific category (e.g. \u201cBot traffic\u201d, \u201cClean Traffic\u201d, \u201cCookie Manipulation\u201d, \u201cSpam\u201d, and many more).\u00a0<\/span>Recently, Google Analytics has been registering sessions with a landing page of &#8220;\/trafficbot.life&#8221; in traffic reports. That&#8217;s spammy traffic.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-6828\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2021\/02\/image1.png\" alt=\"\" width=\"850\" height=\"447\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In <\/span><a href=\"https:\/\/colibriwp.com\/blog\/category\/web-design\/\"><span style=\"font-weight: 400;\">UX design<\/span><\/a><span style=\"font-weight: 400;\">, this consideration is important to take into account because it stops businesses from changing strategy based on the flow of bot traffic that won\u2019t influence the business\u2019 bottom line.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because timing has a cap of 10,000 hits per day in Google Analytics, it\u2019s possible to create custom events that fire at specific intervals instead. Like other recurring events, these would then be visible in the <\/span><b>Behavior &gt; Events &gt; Top Events<\/b><span style=\"font-weight: 400;\"> section.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it\u2019s important to remember to set a \u2018timeout\u2019 on your hits to ensure that they won\u2019t continuously fire for too long, bombarding Analytics in the process if pages were left open on unattended browsers.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Final Thoughts<\/h2>\n<p><span style=\"font-weight: 400;\">User experience is an important facet of building a successful website and optimising marketing strategies. With large volumes of businesses neglecting the research process of <\/span><a href=\"https:\/\/blog.hubspot.com\/agency\/12-ways-to-improve-user-experience\"><span style=\"font-weight: 400;\">enhancing their UX models<\/span><\/a><span style=\"font-weight: 400;\">, it leaves competitors with a chance to steal more conversions. Modern marketing can be a war of attrition, and Google Analytics is the perfect tool to have to hand in fighting off your rivals from stealing your traffic.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>User experience is an important part of generating conversions and making sales. Even the smallest of kinks in your UX armour could cost you repeat visitors and revenue, whereas big ones could lead you to lose out to your competitors.\u00a0 Looking for these issues and identifying new opportunities can be complicated, time-consuming, and expensive to&hellip; <br \/> <a class=\"read-more\" href=\"https:\/\/colibriwp.com\/blog\/how-to-use-google-analytics-to-improve-ux-design\/\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":6836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[332,331],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Google Analytics to Improve UX Design - ColibriWP Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/colibriwp.com\/blog\/how-to-use-google-analytics-to-improve-ux-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Google Analytics to Improve UX Design - ColibriWP Blog\" \/>\n<meta property=\"og:description\" content=\"User experience is an important part of generating conversions and making sales. Even the smallest of kinks in your UX armour could cost you repeat visitors and revenue, whereas big ones could lead you to lose out to your competitors.\u00a0 Looking for these issues and identifying new opportunities can be complicated, time-consuming, and expensive to&hellip; Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/colibriwp.com\/blog\/how-to-use-google-analytics-to-improve-ux-design\/\" \/>\n<meta property=\"og:site_name\" content=\"ColibriWP Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-25T16:19:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-16T13:54:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2021\/02\/laptop-desk-book-pencil-creative-advertising-33-pxhere.com_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"570\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dmytro Spilka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/colibriwp.com\/blog\/#website\",\"url\":\"https:\/\/colibriwp.com\/blog\/\",\"name\":\"ColibriWP Blog\",\"description\":\"WordPress know-how to boost your design skills\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/colibriwp.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/colibriwp.com\/blog\/how-to-use-google-analytics-to-improve-ux-design\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2021\/02\/laptop-desk-book-pencil-creative-advertising-33-pxhere.com_.jpg\",\"contentUrl\":\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2021\/02\/laptop-desk-book-pencil-creative-advertising-33-pxhere.com_.jpg\",\"width\":850,\"height\":570},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/colibriwp.com\/blog\/how-to-use-google-analytics-to-improve-ux-design\/#webpage\",\"url\":\"https:\/\/colibriwp.com\/blog\/how-to-use-google-analytics-to-improve-ux-design\/\",\"name\":\"How to Use Google Analytics to Improve UX Design - ColibriWP Blog\",\"isPartOf\":{\"@id\":\"https:\/\/colibriwp.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/colibriwp.com\/blog\/how-to-use-google-analytics-to-improve-ux-design\/#primaryimage\"},\"datePublished\":\"2021-02-25T16:19:12+00:00\",\"dateModified\":\"2021-12-16T13:54:48+00:00\",\"author\":{\"@id\":\"https:\/\/colibriwp.com\/blog\/#\/schema\/person\/87f760a68fccd9a3b83d34521adae311\"},\"breadcrumb\":{\"@id\":\"https:\/\/colibriwp.com\/blog\/how-to-use-google-analytics-to-improve-ux-design\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/colibriwp.com\/blog\/how-to-use-google-analytics-to-improve-ux-design\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/colibriwp.com\/blog\/how-to-use-google-analytics-to-improve-ux-design\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/colibriwp.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Use Google Analytics to Improve UX Design\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/colibriwp.com\/blog\/#\/schema\/person\/87f760a68fccd9a3b83d34521adae311\",\"name\":\"Dmytro Spilka\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/colibriwp.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2021\/02\/1_SzmaCKGQ_fON8Hpz59pIwg.jpeg\",\"contentUrl\":\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2021\/02\/1_SzmaCKGQ_fON8Hpz59pIwg.jpeg\",\"caption\":\"Dmytro Spilka\"},\"description\":\"Dmytro is a CEO at Solvid and founder of Pridicto. 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