{"id":6330,"date":"2021-01-19T10:56:10","date_gmt":"2021-01-19T10:56:10","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=6330"},"modified":"2020-12-16T06:12:21","modified_gmt":"2020-12-16T06:12:21","slug":"wordpress-countdown-timers","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/wordpress-countdown-timers\/","title":{"rendered":"All You Need to Know About WordPress Countdown Timers"},"content":{"rendered":"

Time seems to be an omnipotent and omnipresent invisible creature, don\u2019t you think?<\/span><\/p>\n

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Famous psychologist Philip Zimbardo (the brain behind the Stanford prison experiment) says happiness and success are rooted in the way we orient toward the past, present, and future. Time serves as a calibrating factor in our lives and can have an impact on our success or failure.<\/span><\/p>\n

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Also, time flies and heals. We spend or save it, waste it, kill it, or run out of it.\u00a0<\/span><\/p>\n

Time makes us hurry, plan things, sometimes to buy compulsively.<\/span><\/p>\n

And we\u2019ve reached an essential word for our current topic: \u201cbuy\u201d.<\/span><\/p>\n

When you mix \u201ctime\u201d and \u201cbuying\u201d you get countdown timers.<\/span><\/p>\n

Now, it\u2019s \u201ctime\u201d for me to introduce the FOMO concept.<\/span><\/p>\n

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Fear of missing out or FOMO is a psychological trigger humans can\u2019t help responding to. FOMO brings in anxiety in us. Our brain messages us that something exciting and interesting is happening and we\u2019re missing it. We can miss an experience someone is showing off on social media or a Black Friday deal.<\/span><\/p>\n

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FOMO became incorporated in lots of marketing techniques. It works because we\u2019re a risk-averse species. We don\u2019t want to put ourselves in a position where we miss an opportunity and regret it.<\/span><\/p>\n

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Which are the most popular FOMO marketing techniques out there?<\/span><\/p>\n