{"id":6316,"date":"2021-01-05T10:50:04","date_gmt":"2021-01-05T10:50:04","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=6316"},"modified":"2022-02-24T12:35:13","modified_gmt":"2022-02-24T12:35:13","slug":"wordpress-counters","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/wordpress-counters\/","title":{"rendered":"Curious About How to Build WordPress Counters? Hop on!\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">WordPress counters, we\u2019ll dig into the topic right after we settle why they are useful. So, bare with me, will ya?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks \ud83d\ude42<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Decisions, decisions, decisions\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re making them every day&#8230;consciously or not.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our conscious decision-making process is influenced by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Our own experience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The experience of others<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In marketing, the experience of others is used as social proof. Social proof is the driving force that makes us copy the choices of others. Why do we copy the choices of others? Because it\u2019s easier, and it shortens the decision-making process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you\u2019re traveling and you want to stop for a drink. There are 10 pubs on the street. Which one would you choose? Probably the one that has the most clients inside. In just milliseconds you\u2019ll form an assumption that the pub must be good.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following the crowd is a shortcut most of us take.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We don\u2019t always follow any crowd. We can be pretty selective.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are social people, we still belong to certain tribes. We evolved from nomadic tribes to the vegan tribe, the eco-aware tribe, the Starbucks tribe, the indie-rock tribe, etc).\u00a0 And if someone from our tribe recommends something, we\u2019ll take it for granted, most of the time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">The Flavors of Social Proof<\/span><\/h2>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-6326\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2020\/12\/Elvis_Gold_Records_Vol._2_original_LP_cover.jpg\" alt=\"\" width=\"315\" height=\"315\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/50,000,000_Elvis_Fans_Can%27t_Be_Wrong:_Elvis%27_Gold_Records,_Volume_2\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Show, don\u2019t tell\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you praise your own service or product doesn\u2019t have the same effect as when somebody else is doing it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Venture capitalist Aileen Lee defined five forms of social proof across the web:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Expert social proof<\/b><span style=\"font-weight: 400;\">. Credible experts or voices of authority in an industry have the power to influence choices. Whether it\u2019s your favorite food blogger, product designer, activist, if they\u2019re endorsing a brand, the brand is likely to generate more revenue and use the endorsement on its website.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Celebrity social proof<\/b><span style=\"font-weight: 400;\">. A <\/span><a href=\"http:\/\/www.jimsjournal.org\/13%20Yi%20Ching%20Tsai.pdf\"><span style=\"font-weight: 400;\">study made in Taiwan<\/span><\/a><span style=\"font-weight: 400;\"> shows that consumers show greater recall of products that have been endorsed by celebrities \u2013 it doesn\u2019t matter if they\u2019re fans or not. When Selena Gomez was named brand ambassador of luxury brand Louis Vuitton back in 2016, ads were rolled out via Instagram. Back then,\u00a0 Selena Gomez was the most-followed person on Instagram. The post got 1 million+ likes in the first two hours it was posted. Likes might be a vanity metric, but definitely, a slice of those likes translated into Louis Vuitton purchases.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>User social proof<\/b><span style=\"font-weight: 400;\">. You wanna buy a cleaning robot. You go to your favorite electronics e-commerce store and look for one. The next second you\u2019re browsing for reviews. Reviews, case studies, testimonials from users of products and services, are a gold mine for a website.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Wisdom of the crowd.<\/b><span style=\"font-weight: 400;\">\u00a0 This is how the popularity of a place, product, service is measured. In marketing, it can be translated as \u201cX sites build with the Y tools\u201d (and here we can the first potential use for a counter!).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Wisdom of friends<\/b><span style=\"font-weight: 400;\">. Last but not least. This might be the most powerful social proof method out there. It\u2019s like I mentioned before: we belong to tribes, and family and friends are at the core of our main tribe.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Now, if we go back to our counters\u2026.where\u2019s the connection between social proof and WordPress counters?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Counters can help you build trust among our visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Counters are used to show the number of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Years of experience,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Clients,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Projects,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reviews,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Countries where the business operates,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post views,<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One thing that I personally dislike is that these counters mimic real-time, but, in most cases, this is a fixed number. The counter is set to go up till \u201c120\u201d or \u201c70\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I think this one is real-time, from the Ecosia browser.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-6321\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2020\/12\/Ecosia-counter.gif\" alt=\"Ecosia counter\" width=\"740\" height=\"464\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For the Omniconvert website counter, my hunch is that it\u2019s not real-time. Honestly, it\u2019s hard to make it real-time&#8230;and maybe it doesn\u2019t make sense to invest effort in making it real-time.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-6322\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2020\/12\/Omniconvert-counter.jpg\" alt=\"Omniconvert counter\" width=\"1234\" height=\"184\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now, a question for you: do you think that adding a counter brings more value to the users than writing a static number? Or is this just a fancy thing?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Test this before you answer it \ud83d\ude42<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">How to Create Your Own WordPress Counter?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Piece of cake&#8230;I might say.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re using a page builder or a theme that has this feature, you can do it via the Customizer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If not, plugins can come to the rescue.<\/span><\/p>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">How to Create a WordPress Counter Using a WordPress Builder<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For the purposes of this exercise, I\u2019m using the Colibri Page builder plugin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the steps for creating a WordPress counter:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">From \u201cAll Pages\u201d head over to your desired web page.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select \u201cEdit with Colibri\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to the \u201c+\u201d sign and click on it.<img loading=\"lazy\" class=\"aligncenter wp-image-6318\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2020\/12\/Carousel-component.jpg\" alt=\"Add the counter component\" width=\"500\" height=\"597\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go to \u201cComponents\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Find the counter component and drag it to your site.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select the sample counter section on the web page.<img loading=\"lazy\" class=\"aligncenter size-full wp-image-6319\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2020\/12\/counter-sample.jpg\" alt=\"WordPress counter sample\" width=\"1160\" height=\"108\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Set up the title and the limit for the counter from the left-hand side panel.<img loading=\"lazy\" class=\"aligncenter wp-image-6324\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2020\/12\/WordPress-counter-set-up.jpg\" alt=\"WordPress counter set up\" width=\"250\" height=\"521\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make other adjustments (counter type, animation time, etc) from the panel.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-6320\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2020\/12\/counter-type.gif\" alt=\"WordPress counter adjustments\" width=\"1206\" height=\"514\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s it!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s say you need to show off your number of clients, number of projects, and positive reviews. You\u2019ll need to drag and drop 3 counters. It\u2019s that easy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">How to Create WordPress Counters Using Plugins\u00a0<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Head over to Plugins -&gt; Add New in your WordPress dashboard,<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Search for a counter plugin in the search bar,<img loading=\"lazy\" class=\"aligncenter size-full wp-image-6317\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2020\/12\/Add-WordPress-counter-plugin.jpg\" alt=\"Add WordPress counter plugin\" width=\"1886\" height=\"776\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select the one that has good reviews and click on \u201cInstall now\u201d. The button text will change immediately to \u201cActivate\u201d click on that as well.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Head over to Plugins -&gt; Installed plugins and look for the plugin.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select \u201cSettings\u201d from underneath the plugin (some of the plugins will require from start to Upgrade, meaning there\u2019s no free plan). Follow the instructions for the setup.<img loading=\"lazy\" class=\"aligncenter size-full wp-image-6323\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2020\/12\/set-up-the-counter.jpg\" alt=\"set up the WordPress counter plugin\" width=\"511\" height=\"417\" \/><\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Some plugins won\u2019t have a \u201csettings\u201d option as mentioned above. You\u2019ll have to look for the plugin in the dashboard. The plugin will come with some menu subitems where you can make the necessary configuration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The setup should be as easy as shown in the previous chapter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And, you\u2019re done.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Now, if you liked this article, and you want to learn more about how to design a WordPress website, make sure to subscribe to our<\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCN3ZM-C7TJgklVfseVHamHQ\"> <span style=\"font-weight: 400;\">Youtube channel<\/span><\/a><span style=\"font-weight: 400;\"> and follow us on<\/span><a href=\"https:\/\/twitter.com\/WpColibri\"> <span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\"> and<\/span><a href=\"https:\/\/www.facebook.com\/ColibriWP\"> <span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[sibwp_form id=1]<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WordPress counters, we\u2019ll dig into the topic right after we settle why they are useful. So, bare with me, will ya?\u00a0 Thanks \ud83d\ude42 \u00a0Decisions, decisions, decisions\u2026 We\u2019re making them every day&#8230;consciously or not.\u00a0 Our conscious decision-making process is influenced by: Our own experience The experience of others In marketing, the experience of others is used&hellip; <br \/> <a class=\"read-more\" href=\"https:\/\/colibriwp.com\/blog\/wordpress-counters\/\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":6325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[159],"tags":[217],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WordPress Counters: When to Use Them and How to Create Them<\/title>\n<meta name=\"description\" content=\"Wanna learn how to create your own WordPress counter? On it! We know the drill. 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