{"id":5953,"date":"2020-11-19T12:34:48","date_gmt":"2020-11-19T12:34:48","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=5953"},"modified":"2021-06-18T09:00:05","modified_gmt":"2021-06-18T09:00:05","slug":"wordpress-conversion-rates","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/wordpress-conversion-rates\/","title":{"rendered":"How Can Video Marketing Boost Your WordPress Conversion Rates"},"content":{"rendered":"

Let’s say your WordPress site is up and running. What now? It’s time to bring in the visitors and hopefully convert those visitors into life-long customers. <\/span>However, improving your WordPress conversion rates isn\u2019t a walk in the park, especially when the competition is fierce. Only about <\/span>22%<\/span><\/a> of businesses are satisfied with their conversion rates.<\/span><\/p>\n

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That\u2019s where video marketing comes in handy. According to the <\/span>stats<\/span><\/a>, including a well-thought video on your landing page can increase conversion rates<\/a> by more than 80%.\u00a0 What\u2019s more, 76% of marketers claimed that video helped them increase sales effectively.conver<\/span><\/p>\n

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Now the question is, how video marketing helps marketers improve their WordPress conversion rates? In other words, what makes it so effective?<\/span><\/p>\n

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Why Do Your WordPress Conversion Rates Matter?<\/span><\/h2>\n

Before we get into the nitty-gritty, it\u2019s crucial to understand why your WordPress conversion rates matter in the first place.\u00a0<\/span><\/p>\n

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When it comes to <\/span>digital marketing<\/span><\/a> strategy, conversion rates play the most important role. At the end of the day, we all want long-term customers. All our marketing efforts: content, emails, paid ads, and so on, are meant to acquire and convert visitors.\u00a0<\/span><\/p>\n

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Put it simply; the conversion rate is the metric used to determine your business profitability. It gives you a solid grasp of the total number of unique visitors who\u2019ve become subscribers, users, or customers. With this metric, it\u2019d be much easier for you to understand how well your overall marketing is performing.<\/span><\/p>\n

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How Videos Boost Your Conversion Rates?<\/span><\/h2>\n

The great thing about online video is that most internet users vastly prefer watching over reading. At least <\/span>72%<\/span><\/a> of potential customers rely on videos like <\/span>explainer videos<\/span><\/a> and product demos to learn more about products instead of reading bulky-text on user manuals.<\/span><\/p>\n

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So, it should come as no surprise that this type of content can attract more visitors and turn them into customers, which leads to <\/span>increased conversion rates<\/span>. Let\u2019s see how a well-crafted video can do it:\u00a0<\/span><\/p>\n

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#1. Catch Audience Attention Faster<\/span><\/h3>\n

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In a world where your visitors or potential customers are constantly bombarded by tons of impersonal content, seeing moving images with audios can be somewhat meaningful. That\u2019s why online video can be more compelling than any other content, such as plain-text blog posts.\u00a0<\/span>Moreover, videos can also boost your website visibility. A study from Forrester Research shows that a website with video is <\/span>53 times<\/span><\/a> more likely to appear on Google page. It makes it easier for your target customers to find you.<\/span><\/p>\n

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By creating good video ads, you are increasing your chances of getting noticed on social media, one of the most powerful marketing tools. A video ad might get easier in front of your audience than an image ad. Make sure to make it enticing, and catchy from the very beginning.<\/span><\/p>\n

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#2. Increase Audience Retention<\/span><\/h3>\n

Audience retention is now more important than ever. Since people’s attention spans are getting shorter and shorter, it’s crucial to provide them with easy-to-digest content, making them easier to retain the information.\u00a0<\/span><\/p>\n

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With the combination of engaging visual and intriguing narration, videos do a great job of breaking down complex topics into digestible, smaller chunks. So, it should come as no surprise that viewers can digest at least 95% of the message if they absorb it through videos.<\/span><\/p>\n

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Increasing audience retention means that you offer visitors to understand more about your brand easily. This translates into gradually warming them up to buying via a conversion funnel.<\/span><\/p>\n

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#3. Make Audiences Stay Longer on a Page<\/span><\/h3>\n

A well-crafted marketing video will not only help you to grab visitors’ attention but also hold it. This way, you can convince them to stay longer on your website, allowing them to get even more closer to your brand.<\/span><\/p>\n

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Of those with videos on-site, <\/span>80%<\/span><\/a> of marketers say video has increased <\/span>dwell time<\/span><\/a>. What’s more, a visitor who watches a video on a website tends to stay <\/span>six times<\/span><\/a> longer than standard sessions.\u00a0<\/span><\/p>\n

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The longer your visitors stay on your website, the more engaged they’ll be, and the higher the chance for them to convert.<\/span><\/p>\n

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#4. Boost Audience Trust<\/span><\/h3>\n

Customers only make a purchase from a brand that they trust. When you gain customers\u2019 trust, you will not only improve your conversion rate, but you will also be the number one brand for them.<\/span><\/p>\n

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Thus, video marketing allows you to educate and inform your audience about your brand in such a compelling, enjoyable way. All of these qualities can then help build trust.<\/span><\/p>\n

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Some marketing videos, like testimonial videos, Q&A videos, and behind-the-scenes videos, can be an ideal tool for you to make your potential customers trust your brand.\u00a0<\/span><\/p>\n

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Now, it’s obvious why more than\u00a0 <\/span>64%<\/span><\/a> of consumers are most likely to make a purchase after watching an online video about brands.<\/span><\/p>\n

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#5. Incredibly Shareable<\/span><\/h3>\n

It only takes a few clicks for a video to spread like wildfire. Other than your website or <\/span>landing pages<\/span><\/a>, you can share the videos with your social networks and other digital channels. This, in turn, will higher your chances of reaching a broader audience.<\/span><\/p>\n

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And do you know what happens when you appeal to more audiences? The more possibilities you have to turn them into your customers!<\/span><\/p>\n

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Videos are shared <\/span>1200%<\/span><\/a> more times than links and text combined on social media. From this massive number, you can bet a social video share can increase your conversions over time.<\/span><\/p>\n

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Video Marketing Tips<\/span><\/h2>\n

Of course, not all videos can increase your conversion rates<\/a>, only those engaging ones. The poorly-performing videos can be more hindering to your business than profiting.<\/span><\/p>\n

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We have some quick tips for you:<\/span><\/p>\n