{"id":5776,"date":"2020-10-07T13:08:59","date_gmt":"2020-10-07T13:08:59","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=5776"},"modified":"2021-06-05T07:10:31","modified_gmt":"2021-06-05T07:10:31","slug":"wordpress-content-writing","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/wordpress-content-writing\/","title":{"rendered":"WordPress Content Writing: How to Dominate Google with Content?"},"content":{"rendered":"

We’re continuing our marketing journey knowledge with the folks at Cognitive SEO<\/a>. <\/em><\/p>\n

CognitiveSEO is a complete digital marketing solution, an all-inclusive tool that covers all the needs an SEO Pro, webmaster, or digital marketer might have on how to increase any website\u2019s traffic. Last year alone, CognitiveSEO has helped over 11.000 SEO professionals & agencies <\/em>recover and improve the rankings of more than 36.000 sites (among which Bitdefender and Amazon!).<\/em><\/p>\n

So, you’re in good hands today.\u00a0<\/em><\/p>\n

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I know that there\u2019s no such thing as perfection nor the perfect content marketing recipe.<\/a> Yet, you can get close to it and create a piece of content that Google will want to rank on the top of its 1st page. I\u2019m not saying that it’s easy, but it’s surely not impossible, especially when you have at your disposal the right tools that can give you a big help.\u00a0<\/span><\/p>\n

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The magical number seven comes on the stage. So, here they are, the seven steps that can help you dominate Google SERPs with content:<\/span><\/p>\n

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  1. Find Out What Type of Content Google Wants You to Write for Your Users<\/span><\/li>\n
  2. Write Relevant & Optimized Pieces of Content<\/span><\/li>\n
  3. Add the Keywords You Want to Rank for in Your Title<\/span><\/li>\n
  4. Design an Internal Linking Structure<\/span><\/li>\n
  5. Create Google Friendly URLs<\/span><\/li>\n
  6. Keep Updating Your Blog with Fresh Content<\/span><\/li>\n
  7. Spread the Word!<\/span><\/li>\n<\/ol>\n

    Let\u2019s dig deeper within each one to see why it is important and how it can help you out.\u00a0<\/span><\/p>\n

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    Step 1. Find Out What Type of Content Google Wants You to Write for Your Users<\/span><\/h2>\n

    \u00a0<\/span><\/p>\n

    First thing first, you need to understand what type of content both your readers and Google want to read. (and yes, Google can read) I assume that you\u2019ve already performed your keyword research, and you know exactly what topics\/keywords you want to rank for.\u00a0<\/span><\/p>\n

    Why did the chicken cross the road? We\u2019ll likely never find out. But if you type this into Google, I\u2019m pretty sure I can predict what the top results might return. Not only because I\u2019ve searched for this myself, but also because of something called search intent, which basically means that search engines are trying to give you what you want by first understanding (or guessing) what it is exactly that you want and \u2013 more importantly \u2013 why you want it.\u00a0<\/span><\/p>\n

    If you understand what your users want and what their intent is when they are searching for a specific query, almost half of the job for ranking on that keyword is done.<\/b> Because knowing the search intent of your possible readers or users means knowing what type of content Google wants you to write and rank high.\u00a0<\/span><\/p>\n

    User intent to high ranks is like a moth to a flame.\u00a0<\/span><\/p>\n

    Putting it simply, if you want to rank high in Google, your content marketing<\/a> needs to best fit the users\u2019 search intent. If you\u2019re not able to do so, the chances are that you\u2019ll not be able to be on Google\u2019s first page of search results.<\/span><\/p>\n

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    There are three types of search intents.\u00a0<\/span><\/p>\n