{"id":4686,"date":"2020-01-30T07:36:37","date_gmt":"2020-01-30T07:36:37","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=4686"},"modified":"2020-10-02T06:30:31","modified_gmt":"2020-10-02T06:30:31","slug":"colors-that-go-with-green-in-websites","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/colors-that-go-with-green-in-websites\/","title":{"rendered":"Colors that Go with Green in Websites"},"content":{"rendered":"<p>Colors have a huge impact upon website users. In building sites, designers often choose green as base color for their pages. The important thing is how they pair green with other colors and nuances, to get a nice visual effect and an effective website?<\/p>\n<p>An <a href=\"https:\/\/designadvisor.net\/blog\/psychology-of-colors-infographic\/\">interesting report about how color psychology influences conversion rates<\/a> and <strong>boosts sales<\/strong> shows that <u>green is<\/u>:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><em>Better suited for certain niches, and quite unpopular for others <\/em><\/li>\n<li>Popular for energy, technology, finance, household and food<\/li>\n<li>Unpopular for car, airplane and clothing<\/li>\n<li>Questionable for health care<\/li>\n<li>Between 62% and 90% of the product assessment is based on color alone<\/li>\n<li>Color impression is responsible for 60% of the acceptance or rejection of a product.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>But an effective site is not just about sales, it\u2019s also about <strong>brand recognition<\/strong> and remembering. Base color and the particular color combination in websites help users shape their own image of the brand.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-4688 size-full\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2020\/01\/brand-mind-share.png\" alt=\"mind share for the brand\" width=\"467\" height=\"442\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/themanngroup.blogspot.com\/2016\/08\/is-your-brand-holding-mind-share_14.html\">Source<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>In combining green with other colors and tints, you should consider the different meanings green has in different cultures around the world:<\/p>\n<ul>\n<li>Western cultures \u2013 green stands for nature and freshness, spring, environmental awareness, luck, wealth, on the positive side.<\/li>\n<li>Middle East \u2013 green represents luck and wealth<\/li>\n<li>Eastern cultures \u2013 green symbolizes youth and new life<\/li>\n<\/ul>\n<p>Beside the interest these meanings inherently arise, they\u2019re of utter importance for planning global communication campaigns. The color has to be in line with the message you want to transmit, otherwise it might have subjacent implications that drive people away from your goods\/services. Choose colors carefully, after you\u2019ve chosen your target market.<\/p>\n<p>So, we can conclude that not only is the niche a factor in determining whether green is an appropriate color or not. There\u2019s also t<em>he region factor and the target audience with cultural specificities<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p>In the following lines, we\u2019ll exemplify combinations of green with other colors, and see what significations they\u2019re bound to convey:<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><a href=\"https:\/\/www.changeagents.org.uk\/\">Green, violet and orange color scheme<\/a><\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-4689\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2020\/01\/green-violet-orange-website.png\" alt=\"violet and orange in color schemes\" width=\"860\" height=\"403\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>While green and orange match based on their opposition in the color wheel, violet is quite an unusual color that comes up. Violet has the effect of drawing attention towards the topic of the website, raising awareness and focusing attention on each and every detail in the site pages. Green, turned to violet, stands indeed for an emergency. This is related to the whole site identity and the team activism towards a zero-carbon future. If violet is the accent color, orange comes to soften the message: it is used for driving engagement and call to actions that invite users to take initiatives. Action itself is bound to soften the climate of emergency. Green should remain the base color, and so does the website imply through the color scheme and its message.<\/p>\n<p>&nbsp;<\/p>\n<p>The next <a href=\"https:\/\/www.ourbreathingplanet.com\/\">website<\/a> shows a pretty similar color palette, only the orange softens more the overall message:<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-4690\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2020\/01\/green-violet-orange-website2.png\" alt=\"orange and violet in color schemes\" width=\"860\" height=\"416\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><a href=\"https:\/\/realhappinessproject.org\/\">Colors that Go with Green: Brown and White<\/a><\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-4691\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2020\/01\/green-brown-white-website.png\" alt=\"brown and foggy grey plus green\" width=\"860\" height=\"416\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>In this website, the mix of colors comes naturally: the photo integrates green and brown (+ some shades of foggy grey), unto which text is shown in white. Given that the background has darker colors, white comes in handy to create contrast. It\u2019s also in line with the naturalness of the view, while focusing attention onto title and call-to-action. All the text of the page is displayed in white, including logo, title and subtitle, plus CTA button text. It\u2019s remarkable how, through the use of colors, text and image support each other: green, brown and some tints of grey push the text forward, while white ensures harmony with the image naturalness.<\/p>\n<p>&nbsp;<\/p>\n<p>The same color mix is used in websites such as:<\/p>\n<p><a href=\"https:\/\/granyonparty.webflow.io\/\">First example green and white<\/a>:<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-4692\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2020\/01\/green-white-website.png\" alt=\"popular color scheme\" width=\"860\" height=\"423\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/iad-lab.ch\/\">Second example 2 green and white<\/a>:<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-4693\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2020\/01\/green-white-website2.png\" alt=\"another popular color palette\" width=\"860\" height=\"426\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/remede-douce.com\/\">Third example 3 light green and white<\/a>:<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-4694\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2020\/01\/light-green-white-website.png\" alt=\"light green and white \" width=\"860\" height=\"416\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.thescottresort.com\/\">Fourth example 4 dark green and white<\/a>:<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-4695\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2020\/01\/dark-green-white-website.png\" alt=\"dark green and white\" width=\"860\" height=\"416\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><a href=\"https:\/\/www.geli.de\/\">Colors that Go with Different Nuances of Green: Red, White<\/a><\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-4696\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2020\/01\/green-red-white-website.png\" alt=\"red, white, green\" width=\"860\" height=\"403\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>In the Geli website, there\u2019s a nice interplay among different nuances of green: the green of the background, the green of leaves, the other green of other leaves\u2026 Overall, green spreads all throughout the page, and other colors interfere only to the point of better harmonizing the \u201cgreens\u201d interplay. Some red and a little more of white are all the site needs to create a nice presentation of \u201cGoods for green\u201d. What\u2019s special in the site is this exact combination of nuances that are distinct from one another, in reciprocal complementation and easy to form a coherent whole. As it\u2019s best practice for green websites, text is displayed in contrasting white.<\/p>\n<p>&nbsp;<\/p>\n<p>Following a similar color combination pattern:<\/p>\n<p><a href=\"https:\/\/webandcrafts.com\/anniversary\/\">Example green, red and white<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-4697\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2020\/01\/green-red-white-website2.png\" alt=\"white, red that go with green\" width=\"860\" height=\"423\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><a href=\"http:\/\/2019.factor.ca\/\">Other Colors that Go with Green: Yellow, White<\/a><\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-4698\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2020\/01\/green-yellow-white-website.png\" alt=\"yellow, white, green\" width=\"860\" height=\"425\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Another successful combination is that of dominant green, yellow as accent color and some white for background, texts and a few icons. It has power to transmit a vibrant feel and a consistent message (proudly funding Canadian artists for over 30 years!). Dark green contrasts perfectly with yellow and both put to the forefront a featured photo with a white background. For reasons of coherence, the text color alternates between white and yellow, so text and image better intersect their meanings and symbolism. The Call-to-Action buttons have all yellow background, so they are visible enough and urge to taking action. The layout and colors spread contribute to a clean design, that\u2019s easy and pleasant to browse through.<\/p>\n<p>&nbsp;<\/p>\n<h3><a href=\"https:\/\/versionsapp.com\/\">Green, blue and black<\/a><\/h3>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-4699\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2020\/01\/green-blue-black-website.png\" alt=\"blue, black and green\" width=\"860\" height=\"424\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>If you find surprising to associate green with blue, let this website surprise you. On top of that, black comes to complete the color scheme with dark nuances. In fact, this mix of colors borrows its naturalness from\u2026 nature. One might associate blue with air, sky and light, that come down on solid ground and grass. A black frame wraps this d\u00e9cor and it contrasts with the lightened picture. As you might have already got accustomed, text is displayed in white, for reasons of visibility and harmonious color scheme. The CTA buttons perfectly fit into the design, as they alternate colors in the picture: green and blue.<\/p>\n<p>&nbsp;<\/p>\n<p>The above-mentioned color combinations are the most popular in web design. You can use them as such for your website. Or you can take them as a source of inspiration for developing a different, unique color scheme. However, you have to keep in mind that green goes well with many colors: orange, brown, yellow, even blue, violet, black and white. Starting from here, you can innovate as much as you like, given that you have an eye on <a href=\"https:\/\/colibriwp.com\/blog\/website-color-schemes\/\">color combination principles<\/a>, for your website design.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<br \/>\n[sibwp_form id=1]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colors have a huge impact upon website users. In building sites, designers often choose green as base color for their pages. The important thing is how they pair green with other colors and nuances, to get a nice visual effect and an effective website? An interesting report about how color psychology influences conversion rates and&hellip; <br \/> <a class=\"read-more\" href=\"https:\/\/colibriwp.com\/blog\/colors-that-go-with-green-in-websites\/\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":5239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[14,47],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Colors that Go with Green in Websites - ColibriWP Blog<\/title>\n<meta name=\"description\" content=\"Find the popular combinations of colors that go with green in website design. 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