Before placing any contact data in the page, think about dropping a few lines that get the conversation going.<\/p>\n
It\u2019s recommended that you use a friendly, conversational tone for this line of text preceding the actual contact data.<\/p>\n
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- Email address<\/li>\n<\/ul>\n
This might be the most commonly used way of contacting a company. People might find it the best way to use a real email address and send a customized message. Anyway, it\u2019s one of the several contact methods you should provide details for.<\/p>\n
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- Phone number<\/li>\n<\/ul>\n
Besides the email address, you should include a phone number for direct calls and inquiries. If you go internationally, you should also provide the correct prefix for the phone number.<\/p>\n
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- Hours of operation<\/li>\n<\/ul>\n
To limit the number of messages and calls, and also to make communication more efficient, a company should specify the hours of operation on the contact page.<\/p>\n
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- Geolocation<\/li>\n<\/ul>\n
If your company is click-and-mortar, and it has a physical location, don\u2019t hesitate to include a map into the contact page. Maybe there\u2019ll be people that want to pay a visit to your headquarters, and see it in-person. Also, parking indications or orientation tips will be welcome.<\/p>\n
In case geolocation is included, it serves as a sign of trust in your company, as the company is real and has a physical address.<\/p>\n
<\/p>\n
See how Gechic integrated all their contact information in the dedicated page:<\/p>\n
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![\"\"](\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2019\/06\/gechic-min.png\")
<\/p>\nSource<\/a><\/p>\n
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<\/p>\n
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Contact form<\/h3>\n<\/li>\n<\/ul>\n
The contact form might be the handiest solution for asking a question or sending a message to a company.<\/p>\n
It has the role to make the business know who\u2019s contacting them.<\/p>\n
For a contact form to be highly useful, it has to be optimized:<\/p>\n
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- You can provide instant feedback after a form is filled in, telling users in what amount of time you\u2019ll be back with an answer to their question\/message. Ensure users you\u2019ll answer in the shortest amount of time that\u2019s possible.<\/li>\n
- It might be of use to include ghost text in the form fields, so to make it easy for users to instantly spot the type of information they have to enter for those fields<\/li>\n
- Tips: according to studies<\/a>, left-aligned forms outperform right-aligned ones. So, consider placing your contact form to the left of the page.<\/li>\n
- After a contact form is filled in and the SEND button is hit, consider redirecting users to a thank you page, where you signal that you\u2019re ready to continue the discussion.<\/li>\n<\/ol>\n
<\/p>\n
Example of contact form<\/a>:<\/p>\n
<\/p>\n
![\"\"](\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2019\/06\/contact-form-min.png\")
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- Redirect to a thank you page<\/li>\n<\/ul>\n
After people fill in the form and click SEND, it\u2019s recommended that you redirect them to a thank you page. Thus, you signal that you\u2019re ready to continue the discussion. Users are not left waiting, rather they\u2019re assured you\u2019ll get back to them as soon as possible, with a helpful answer.<\/p>\n
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- Provide a link to a feedback channel<\/li>\n<\/ul>\n
After you placed all contact details into the page, you might also insert a link to a feedback channel. It\u2019s worth profiting from the fact people are on this page and inclined to contact you, so direct them towards a feedback channel where they can give an objective assessment as to their experience with the company and the website.<\/p>\n
For the most part, those who land on the contact page are future clients of the company. You might take into account adding a link into the page, to a feedback channel where your future customers share their experience with the website, the company, the products.<\/p>\n
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Provide a Call-to-Action, in case none of the above applies.<\/h3>\n<\/li>\n<\/ul>\n
If users don\u2019t feel like filling in a form, or giving a phone call, or sending a message, you might consider including a call-to-action button, that pushes them towards taking action.<\/p>\n
<\/p>\n
Here\u2019s how Pixpa<\/a> included an invitation to get started:<\/p>\n
<\/p>\n
![\"\"](\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2019\/06\/pixpa-min.png\")
<\/p>\n<\/p>\n
One recommendation goes for making the CTA button the same color as the logo, which is a clear signal that contact is the main purpose of the brand.<\/p>\n
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Consider including a secondary CTA<\/h3>\n<\/li>\n<\/ul>\n
People are lazy. They don\u2019t want to contact a company unless they feel it\u2019s imperative to solve their problem. That\u2019s why any of the contact details in the contact page might be useless. However, with a secondary CTA, you\u2019ll have a secondary chance. People are likely to get in touch with you in some form, if you push them further down the path to conversion.<\/p>\n
A secondary CTA might be to subscribe to your blog, or keep up to date with the latest trends in the industry.<\/p>\n
<\/p>\n
Example from Infinum<\/a>:<\/p>\n
<\/p>\n
![\"\"](\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2019\/06\/infinum-min.png\")
<\/p>\n<\/p>\n
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- Transparency and openness are key to making people contact you.<\/li>\n<\/ul>\n
If they can trust the company, and know exactly who they are contacting, they\u2019ll be more inclined to contact you. This way, you should think of adding photos of the contact persons (for different departments). Adding some photos or illustrations add personality to the brand.<\/p>\n
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- Links to active social media accounts<\/li>\n<\/ul>\n
Directing people towards your social media accounts serves 2 purposes: it helps them get in touch with real persons from your team, and helps building a community of users who support the website and company as well.<\/p>\n
<\/p>\n
Generally, social media links are provided in the footer of the website pages, so there;s no need to add extra lines into the contact page for them:<\/p>\n
<\/p>\n
![\"\"](\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2019\/06\/social-media-links-min.png\")
<\/p>\nSource<\/a><\/p>\n
<\/p>\n
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- Profit from the contact page space to include giveaways.<\/li>\n<\/ul>\n
Giveaways like podcasts, newsletter, ebooks, in the contact page, are secondary-level conversions. If users haven\u2019t reached to you yet, you have a second chance to keep them hooked, with some materials that they\u2019re likely to save for later analysis. Your brand has already entered their mind, and their attention will be doubled the next time they enter you contact page. They\u2019ll be more prone to contact you and get an answer to their questions.<\/p>\n
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Give FAQ answers to limit the number of mails you\u2019ll receive. Use a drop-down menu if necessary.<\/h3>\n<\/li>\n<\/ul>\n
<\/p>\n
More and more companies are considering including a FAQ section into the contact page. Frequently Asked Questions have answers directly into the page, and you somehow limit the number of inquiries that might otherwise fill your inbox.<\/p>\n
<\/p>\n
Example of FAQ section<\/a>:<\/p>\n
![\"\"](\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2019\/06\/faq1-min.png\")
<\/p>\n<\/p>\n
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- Profit from the contact page space to include giveaways.<\/li>\n<\/ul>\n
- Links to active social media accounts<\/li>\n<\/ul>\n
- Transparency and openness are key to making people contact you.<\/li>\n<\/ul>\n
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- Provide a link to a feedback channel<\/li>\n<\/ul>\n
- After a contact form is filled in and the SEND button is hit, consider redirecting users to a thank you page, where you signal that you\u2019re ready to continue the discussion.<\/li>\n<\/ol>\n
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- Geolocation<\/li>\n<\/ul>\n
- Hours of operation<\/li>\n<\/ul>\n
- Phone number<\/li>\n<\/ul>\n
![\"\"](\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2019\/06\/faq2-min.png\")
<\/p>\n