{"id":10846,"date":"2022-07-25T12:09:31","date_gmt":"2022-07-25T12:09:31","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=10846"},"modified":"2022-07-08T07:56:18","modified_gmt":"2022-07-08T07:56:18","slug":"interactive-emails","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/interactive-emails\/","title":{"rendered":"How to Generate More Sales with Interactive Emails"},"content":{"rendered":"<p><em>Hello, and welcome to a new episode in our &#8220;Learn from&#8221; series. Today&#8217;s guest: <a href=\"https:\/\/www.getmailbird.com\/\">Mailbird<\/a>. Mailbird is an email client for Windows used by 3,038,503 people (and counting).\u00a0<\/em><\/p>\n<p><em>And because the folks at Mailbird really know what email marketing is about, they&#8217;re gonna share their know-how on interactive emails with us. Let&#8217;s get going!<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Want to create highly converting emails instead of digital soulless messages? If so, then you are on the right path. Customers want to feel involved in your content without leaving their inboxes, and interactivity makes this possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/blog.hubspot.com\/sales\/subject-line-stats-open-rates-slideshare\"><span style=\"font-weight: 400;\">studies<\/span><\/a><span style=\"font-weight: 400;\">, interactive content \u2014 including videos, quizzes, image carousels, polls, or other visual elements \u2014 can drive an increase in click-through rates by up to 300%. But what are these conversion steroids you can inject into your emails to make them more effective? Let\u2019s find out!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">The Benefits of Interactivity in Emails<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">More sales? Check. More website visitors? Check. Interactive emails grab your readers\u2019 attention immediately, bringing better results to your <a href=\"https:\/\/colibriwp.com\/blog\/email-marketing-for-black-friday-and-cyber-monday\/\">email campaigns<\/a>. You can make more out of email marketing if you combine juicy copy with interactivity, regardless of your goals. These elements we\u2019re about to share can help you:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep subscribers entertained,\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase customer retention,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drive up your click-through rate (CTR),<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make customer data easier to gather,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase <\/span><a href=\"https:\/\/helpcrunch.com\/blog\/customer-engagement\/\"><span style=\"font-weight: 400;\">customer engagement<\/span><\/a>.<span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Interactive emails work best on three main occasions: when promoting new products or features, preparing your audience for an event, or simply increasing your email engagement. It doesn\u2019t have to be super complicated, but where can you grab some ideas? We\u2019ve got your back. Let\u2019s explore some examples together.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Examples of Interactive Email Content (with Templates)<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s important that your interactive elements are not mismatched with the email copy (<\/span><i><span style=\"font-weight: 400;\">e.g., the email talks about a discount, but there\u2019s a GIF of Will Smith slapping Chris Rock.<\/span><\/i><span style=\"font-weight: 400;\">) To avoid such whoppers, we\u2019ve peeked into a few major brands for real-life examples.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Clickable and Entertaining Events<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When emails have interactive events, users have to take some kind of action to reveal what&#8217;s behind them. Especially if you&#8217;re introducing a new discount in your e-commerce store, clickable events raise more curiosity and get more people onto your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hiding discounts behind a \u201cscratchable\u201d button is a good example. But it doesn&#8217;t always have to be a discount. Events can be used to cover product descriptions, reviews, or distinct features as well. Instead of having customers visit your shop to explore different products, you can bring this experience right into their inboxes.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-10949\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/07\/image4.png\" alt=\"Google Store interactive mail example\" width=\"500\" height=\"776\" \/><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/reallygoodemails.com\/emails\/introducing-google-pixel-buds\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s what Google Pixel Buds have achieved by adding buttons to change the buds&#8217; color when tapped. The email seems like a landing page, but it&#8217;s actually a minimalistic focus on the product&#8217;s features and versions.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">GIFs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We usually only exchange GIFs with close friends and others we know well, but they can be useful in marketing too. GIFs are a fantastic way to entertain and connect with your audience. They should help you make new friends among your prospects, who will then be more inclined to buy. Adding a viral GIF or making one yourself isn&#8217;t hard at all nowadays.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those good GIFs will make your emails enjoyable and strip off their formality. Let&#8217;s see an example:\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-10948\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/07\/image3.gif\" alt=\"Gif in email example\" width=\"480\" height=\"764\" \/><\/p>\n<p style=\"text-align: center;\"><em><a href=\"http:\/\/www.smartinsights.com\/email-marketing\/email-creative-and-copywriting\/6-sophisticated-examples-dynamic-content-emails-2017\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Feelunique is a beauty retailer with bold marketing campaigns. Since users seem perplexed by complex app interfaces, they\u2019ve broken down the buying process into a few steps put together and animated in GIF form. Remember, your GIFs don\u2019t have to be premade or memes you see go viral. You can create them in your style too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Feelunique\u2019s approach is designed to increase interactivity and enhance user engagement. However, users won\u2019t engage as much as they would with star ratings.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">Star Ratings<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Whenever customers purchase or have been with you for a long time, send them a rating survey to see how satisfied they are. A typical <\/span><a href=\"https:\/\/www.hubspot.com\/products\/marketing\/drag-drop-email-builder\"><span style=\"font-weight: 400;\">email builder<\/span><\/a><span style=\"font-weight: 400;\"> gives you the tools to create a simple star-rating survey right within your email message.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Depending on the rating, you can even follow up and address users differently. For instance, those who gave lower ratings can be directed to a Google Form. Here, you can collect detailed feedback about their poor experience. For example:\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-10950\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/07\/image5.png\" alt=\"Star ratings in emails\" width=\"500\" height=\"871\" \/><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/reallygoodemails.com\/emails\/so-whatd-you-think\"><span style=\"font-weight: 400;\">Source\u00a0<\/span><\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This email from Mack Weldon is simple yet perfect: it thanks users and asks them to rate their purchases. Below, the email has links to related products, which enhances the effectiveness of the sales funnel because it informs and sells.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So far, we\u2019ve involved users quite a lot, but can we do more? Can you optimize your newsletter with more interactive emails than these? Let\u2019s try to figure it out.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Quizzes and Surveys<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We turn to quizzes because we find them fun, challenging, and entertaining. That\u2019s why adding them to emails bonds readers to your brand. By using an <\/span><a href=\"https:\/\/www.getmailbird.com\/best-windows-apps-to-manage-multiple-email-accounts\/\"><span style=\"font-weight: 400;\">email account management<\/span><\/a><span style=\"font-weight: 400;\"> service, creating quizzes becomes even easier \u2014 you can integrate other apps and unify all your accounts in one space.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Surveys work well with quizzes to achieve positive results. Finding inspiration shouldn\u2019t be hard with the presence of sites like BuzzFeed, where you can find plenty of quizzes on topics ranging from the Marvel Universe to food and geography. Brands like Cosmopolitan, Seventeen Magazine, and Road Scholar are well-known for using quizzes to keep their subscribers engaged.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-10951\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/07\/image6.png\" alt=\"quiz in email\" width=\"600\" height=\"1748\" \/><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/reallygoodemails.com\/emails\/take-our-fourth-of-july-quiz-how-well-do-you-know-american-history\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">This email is specific and hasn\u2019t just posted a random quiz out of nowhere. Rather, it uses an event to pick the topic from. This one is inspired by Independence Day (US). Choosing options is easy, and you don\u2019t have to leave your inbox to provide answers. Always create quizzes in this way, with a clear motive. For instance, if you have a fashion line, create quizzes to test your customers&#8217; knowledge of famous designers or celebrities&#8217; clothing styles. Making emails as personalized as possible should be your goal, and that\u2019s what we\u2019ll discuss now.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Personal Touch<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Who doesn\u2019t hate those robotic emails that remind you of spammers or insurance companies informing you that your latest payment is due? Don\u2019t be like them. Genuinity is the key. Add that personal touch to avoid sending emails your users don\u2019t want to receive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best email marketing companies know that simple actions, like addressing customers by their first names in a friendly manner, isn\u2019t enough. What if you could give your customers the option to make decisions specific to their preferences right from your emails? That\u2019s what Sephora introduced a few years ago.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-10947\" src=\"https:\/\/colibriwp.com\/blog\/wp-content\/uploads\/2022\/07\/image2.png\" alt=\"Personal touch in email\" width=\"539\" height=\"479\" \/><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/outgrow.co\/blog\/interactive-emails\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Adding this questionnaire at the end of their emails helped them better understand their audience. It also helped the respondents browse well-categorized products that matched their personal needs. Not everyone thinks of filters when searching for products, so presenting this option in the form of a quiz leads customers directly to a landing page with pre-filtered choices.\u00a0<\/span><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">Final Thoughts\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">During these crowded times, shoppers are bombarded with so much interesting and engaging content that they\u2019re unlikely to read your emails without a scale of interactivity. Incorporating events, GIFs, quizzes, and star ratings make your emails more fun to read and keep subscribers entertained.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Psychology says that making people feel rewarded infuses a sense of indebtedness in them. If you entertain them, they\u2019ll give you their feedback, browse through your products, and buy more often. With these tips, you can ditch the boring bulletins and stake a place in your audience\u2019s minds as that cool company that sends fun emails.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello, and welcome to a new episode in our &#8220;Learn from&#8221; series. Today&#8217;s guest: Mailbird. Mailbird is an email client for Windows used by 3,038,503 people (and counting).\u00a0 And because the folks at Mailbird really know what email marketing is about, they&#8217;re gonna share their know-how on interactive emails with us. Let&#8217;s get going! &nbsp;&hellip; <br \/> <a class=\"read-more\" href=\"https:\/\/colibriwp.com\/blog\/interactive-emails\/\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":10952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[176],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Generate More Sales with Interactive Emails - ColibriWP Blog<\/title>\n<meta name=\"description\" content=\"Learn from Mailbird how you can nail email marketing with interactive emails. Read more on the Colibri blog!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/colibriwp.com\/blog\/interactive-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Generate More Sales with Interactive Emails - ColibriWP Blog\" \/>\n<meta property=\"og:description\" content=\"Learn from Mailbird how you can nail email marketing with interactive emails. 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