{"id":10795,"date":"2022-06-14T05:47:56","date_gmt":"2022-06-14T05:47:56","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=10795"},"modified":"2022-06-02T06:12:28","modified_gmt":"2022-06-02T06:12:28","slug":"voice-search","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/voice-search\/","title":{"rendered":"How to Optimize Your WordPress Website for Voice Search"},"content":{"rendered":"

Or guest today is Nicholas Rubright from Writer<\/a>, the AI writing assistant. Writer is trusted by top teams at Accenture, inVision, Deloitte, and many more. The topic for today is a burning one: voice search and how to optimize your website for it. Let’s roll!<\/em><\/p>\n

Voice search has rapidly gained popularity as a search tool for people to browse the internet. The introduction of voice-activated search tools like Alexa, Google Voice Search, and Siri enable people to search by speaking instead of typing. Many smartphone users prefer the convenience of voice searches over typing on a smaller device. Voice searches are also a safer way of multitasking while driving, exercising, or working.<\/span><\/p>\n

Over 30% of search queries on Google are voice searches, and this number is rising every year. Hence, optimizing your WordPress site for voice search is critical. Whether your goal is to answer questions, build a community, or sell your products, you\u2019re missing out on organic traffic if your website doesn\u2019t feature in the voice search results pages. Let\u2019s change that.\u00a0<\/span><\/p>\n

Let\u2019s look at six ways to optimize your WordPress site to rank higher on voice searches.\u00a0<\/span><\/p>\n

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1. Use long-tail keywords<\/span><\/h2>\n

For a start, we need to understand that voice search fundamentally differs from typed search queries. Voice searches are more conversational because speech is more casual than typed search intent. Hence, instead of focusing on short keywords, ensure that your content is rich with <\/span>long-tail keywords<\/span><\/a>.<\/span><\/p>\n

Let\u2019s say someone wants to do a voice search for a pair of red running shoes. Hence, \u201cbest red sneakers\u201d would be ideal for typed search intent. For voice searches, though, you need to add long-tail keywords like \u201cbest red shoes for running.\u201d Established brands would add their name to the long-tail keyword. If you were Nike, you\u2019d use the keyword \u201cbest red Nike shoes for running.\u201d\u00a0<\/span><\/p>\n

Long-tail keywords have a dual benefit. They help you rank higher in voice searches and have a much lower monthly search volume (MSV) than shorter keywords. Hence, they are cheaper and easier to rank for than the shorter keywords. Another benefit is that they are more focused and drill down to the searcher’s actual intent. These searches also have a higher conversion rate.\u00a0<\/span><\/p>\n

To rank on voice searches, ensure that your WordPress site is optimized for long-tail keyword searches by enriching your content with these keywords. Make sure you use them in both headings and the text content. For instance, change \u201cbest vacuum cleaners\u201d as a heading to the \u201cbest vacuum cleaners under $400\u201d or \u201cbest alternatives to Dyson vacuum cleaners\u201d Notice how you can use your competitor’s brand recognition to attract more voice searches.\u00a0<\/span><\/p>\n

You can use free tools such as Ubersuggest<\/a> to do your keyword research.<\/p>\n

\"Ubersuggest<\/p>\n

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2. Improve your site speed<\/span><\/h2>\n

How fast your page loads affects WordPress site performance. <\/span>According to Portent<\/span><\/a>, a one-second lag in your page load speed can lower your conversion rate by 4.42%. A slower page speed also means you are losing traffic to sites that are 0.01 seconds faster than yours.\u00a0<\/span><\/p>\n

Keep in mind that thousands of websites are trying to rank for the same keywords you\u2019re using. Hence, every millisecond counts in how the search engines rank your site. These are some steps you should take to speed up your page load time:<\/span><\/p>\n