{"id":10348,"date":"2022-05-31T11:05:03","date_gmt":"2022-05-31T11:05:03","guid":{"rendered":"https:\/\/colibriwp.com\/blog\/?p=10348"},"modified":"2023-03-30T09:44:30","modified_gmt":"2023-03-30T09:44:30","slug":"instagram-for-wordpress","status":"publish","type":"post","link":"https:\/\/colibriwp.com\/blog\/instagram-for-wordpress\/","title":{"rendered":"6 Easy Ideas to Grow Your WordPress Blog Using Instagram"},"content":{"rendered":"

Blogging is its own culture. And one aspiration every blogger has is to grow their blog, bringing it to the attention of new audiences. Otherwise, it might as well be a personal diary, right?\u00a0<\/span>If you\u2019ve chosen WordPress as your blogging platform, you\u2019re definitely not a minority. In fact, more than 40% <\/span>of websites on the Internet use WordPress for its convenience and multifunctionality.\u00a0<\/span><\/p>\n

Now how can you approach <\/span>generating more reach and promoting your blog<\/b>? Easy \u2013 social media. And here, <\/span>Instagram still beats other platforms when it comes to these two goals.<\/b>\u00a0<\/span><\/p>\n

This guide will help you choose the best tactics to grow your WordPress blog through Instagram.\u00a0<\/span><\/p>\n

 <\/p>\n

Why Use Instagram for WordPress Blog Growth?<\/span><\/h1>\n

Main reason: <\/b><\/span>Instagram’s audience has been growing for the last 5 years and has reached more than a billion users in 2020.\u00a0<\/span><\/p>\n

\"Instagram<\/p>\n

Source<\/span><\/i>\u00a0<\/span><\/i><\/a><\/p>\n

 <\/p>\n

Besides, Instagram is a <\/span>great place to connect with audiences directly<\/b> \u2013 through posts, live feeds, Stories, interactive features, etc. So you can bring your blog content to your followers through various channels within Instagram.\u00a0<\/span><\/p>\n

Another advantage Instragram offers to bloggers is the <\/span>possibility to develop your personal brand<\/b> \u2013 and a blog is sure a brand of its own. With <\/span>90%<\/span><\/a> of Insta users following at least one brand, you\u2019re sure to accumulate your follower base around the content you post.\u00a0<\/span><\/p>\n

 <\/p>\n

WordPress Blog Promotion through Instagram: Practical Tips\u00a0<\/span><\/h2>\n

Without further ado, let\u2019s take a look at 6 effective ideas to grow your WordPress blog via Instagram.\u00a0<\/span><\/p>\n

1. Have a Solid Bio\u00a0<\/span><\/h3>\n

People tend to underestimate the role of a good bio in the promotion of a business, brand, or blog. Don\u2019t be fooled.\u00a0<\/span><\/p>\n

This is the section of your Instagram profile where <\/span>the links you insert are directly clickable<\/b> \u2013 so leverage this feature wisely. Refer to your WordPress blog or a specific landing page, entry, or section that you think will appeal to your Instagram profile visitors.\u00a0<\/span><\/p>\n

This is also a place where you can <\/span>introduce yourself in a consice and unique way<\/b>. You can mention your position, skills, and your role in the blog. And remember \u2013 you don\u2019t need to be too serious here. A little humor goes a long way.\u00a0<\/span><\/p>\n

You can take some cues from <\/span>Chris Lema<\/span><\/a>. Chris is a very popular WP professional whose blog is dedicated to building business on WordPress.\u00a0<\/span><\/p>\n

\"instagram<\/p>\n

Source<\/span><\/i>\u00a0<\/span><\/i><\/a><\/p>\n

Look at the perfect balance of irony and professional focus in his Instagram bio and a straightforward landing page it links to:\u00a0<\/span><\/p>\n

\"Landing<\/p>\n

Source<\/span><\/i>\u00a0<\/span><\/i><\/a><\/p>\n

Bottom line<\/b>: don\u2019t be afraid to stand out and introduce your WordPress blog in an authentic way than links back to your personality and skills. People will want to visit the blog AND get to know you!<\/span><\/p>\n

 <\/p>\n

2. Incorporate Hashtags in a Smart Way\u00a0<\/span><\/h3>\n

Hashtag is a fantastic tool created specifically for the purpose of <\/span>making content more easily searchable<\/b>.\u00a0<\/span><\/p>\n

If you want to drive more traffic to your WordPress blog, make sure you use hashtags \u2013 and not in a random manner.\u00a0<\/span><\/p>\n

One way to maximize the benefit of hashtags on Instragram is to <\/span>base them on SEO keywords you regularly implement in your blog.\u00a0<\/b><\/p>\n

You can also <\/span>combine those with #yourblogdomain hashtag<\/b> and throw some general trending tags into the mix if you feel like it.\u00a0<\/span><\/p>\n

Coming back to our favorite Chris Lema for yet another example to learn from. His #CaboPress hashtag effectively promotes his business event on Instagram.\u00a0<\/span><\/p>\n

\"Hashtags<\/p>\n

Source<\/span><\/i><\/a><\/p>\n

Do a bit of research and experiment with different hashtag combos. Typically 3-5 hastags under one Instagram post are enough to generate appropriate searchability.\u00a0<\/span><\/p>\n

 <\/p>\n

3. Interact with Other Bloggers on Instagram<\/span><\/h3>\n

Find your way into the extensive WordPress blogger community om Instagram to <\/span>enjoy the support of fellow bloggers<\/b> in the promotion of your platform.\u00a0<\/span><\/p>\n

If you interact with WordPress people, simply <\/span>follow them on Istagram and agree to mutual reposts<\/b>. Again, use hashtags such as #wordpress #wordpressblogging #blogger to extend your reach and get in contact with the right people.\u00a0<\/span><\/p>\n

For example, <\/span>the #wordpressblogger hashtag has over 245,000 posts.<\/b> Do your research and reach out to the bloggers who share your area of expertise and passion. \"research<\/span><\/p>\n

Source<\/span><\/i><\/a><\/p>\n

Pro-tip<\/b>: <\/span>collaborate with Instragram influencers<\/b> for an even more effective WordPress blog promotion. Find an influencer whose content is <\/span>relevant to your niche<\/b> and reach out to them. Even one carefully crafted partnered post can drive an impressive organic traffic to your blog.\u00a0<\/span><\/p>\n

With the help of automated tools, you can easily calculate the <\/span>collaboration cost<\/span><\/a> with a chosen influencer to make sure you stay within the budget.\u00a0<\/span><\/p>\n

 <\/p>\n

4. Advertise your Blog in Stories and Reels<\/span><\/h3>\n

Did you know that <\/span>50%<\/b><\/a> of Instagram users readily visit a webpage they see in Instagram Stories<\/b>?\u00a0<\/span><\/p>\n

Take advantage of the popularity of newer Instagram features to promote your WordPress blog. In <\/span>Stories<\/b>, you can post exerpts from your recent blog entries, screenshots from your page, etc. This will give your potential readers an idea of what your blog is about, and why they might find it compelling.\u00a0<\/span><\/p>\n

Pro-tip<\/b>: organize important and relevant Stories into Highlights. Your followers will be able to come back to them. \"Organize<\/span><\/p>\n

Source<\/span><\/i><\/a><\/p>\n

In <\/span>Reels<\/b> \u2013 a format that allows for lengthier video content \u2013 you can talk about your WordPress blog, tell a story behind your latest post, or \u2013 why not? \u2013 read an entry to your followers!\u00a0<\/span><\/p>\n

These two formats prove to work more effectively than regular Instagram posts when it comes to promotion.\u00a0<\/span><\/p>\n

Pro-tip:<\/b> consider using <\/span>Instagram ads<\/b> for your WordPress blog growth. Instagram Ads reached more than <\/span>1.4 billion<\/span><\/a> users in January 2022 alone \u2013 you\u2019ll sure increase organic traffic to your WP webpage.\u00a0<\/span><\/p>\n

 <\/p>\n

5. Repurpose Your WordPress Content for Instagram<\/span><\/h3>\n

What works for a blog does not always work for Instagram. After all, it is a platform that heavily <\/span>relies on visuals<\/b>. Take it into consideration and make sure to repurpose your conent to make it more appealing to Instagram users.\u00a0<\/span><\/p>\n

The easiest yet very effective way to do that is to <\/span>create posts that combine a header from your WordPress blog entry with a relevant image<\/b>. If you feel like the picture is just not enough, remember: you have captions to make up for it!\u00a0<\/span><\/p>\n

\"Repurpose<\/p>\n

\u00a0<\/span><\/p>\n

Source<\/span><\/i><\/a><\/p>\n

\u00a0To make your Instagram posts even more effective, use a free social media scheduler<\/a> to plan and automate your content.<\/span><\/p>\n

6. Engage Your Instagram Followers\u00a0<\/span><\/h3>\n

Never underestimate the power of audience engagement if you want to promote your WordPress blog \u2013 or anything else, really. Engagement on Instagram is a metric that includes <\/span>comments, mentions, likes and shares, and saves.\u00a0<\/b><\/p>\n

Instagram engagement rate:\u00a0<\/span><\/p>\n