website design – ColibriWP Blog https://colibriwp.com/blog WordPress know-how to boost your design skills Thu, 02 Mar 2023 07:28:02 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.14 https://colibriwp.com/blog/wp-content/uploads/2019/09/favicon-01.png website design – ColibriWP Blog https://colibriwp.com/blog 32 32 19+ Website Layouts Users Won’t Forget (UPDATE 2021) https://colibriwp.com/blog/website-layout-design-ideas/ Sun, 18 Jul 2021 13:40:44 +0000 https://extendthemes.com/?p=938 Plenty of websites shine with color, vivid images, and useful content. But if you rip off color, videos, images, content, what is left? You’ll come down to the bare bones of a website and suddenly understand: it’s the layout that really pumps brilliance into the website. What is a website layout? A website layout is…
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Plenty of websites shine with color, vivid images, and useful content. But if you rip off color, videos, images, content, what is left? You’ll come down to the bare bones of a website and suddenly understand: it’s the layout that really pumps brilliance into the website.

What is a website layout?

A website layout is a pattern (or framework) that defines a website’s structure. It has the role of structuring the information present on a site both for the website’s owner and for users. It provides clear paths for navigation within web pages and puts the most important elements of a website front and center.

Website layouts define the content hierarchy, regardless of whether or not you’re learning how to start a blog or building a simple website for your small business. Content will guide visitors around the website, and it must convey your message as well as possible to them.

 

Website layout example

To put it short,  website layouts are critical elements that make a website a success, or a failure.

Why should you choose one layout over another?

You should carefully make a selection. This is why:

  • A good layout keeps users on the site because it makes important information easily accessible and intuitive to find. A bad layout frustrates users which then quickly leave the site because they can’t find what they are looking for.

For this reason, it’s best to take as long as you need to find a good layout because users won’t give you more than a few seconds of their time.

So, besides overcoming the problem of split-second choice, a good layout comes with additional benefits. Engaging visitors can be a rewarding effort.

  • When selecting a layout, it might be useful to also consider the Gestalt law of closure. It says that, even if an image shape is not complete, the human eye tends to fill in the visual gaps and recognize the image as a whole. How can this be of use to you?
    • You won’t pay attention to details, rather focusing on the global view of the pages forming the website; users will find themselves the meaning path.
    • You pay attention to details, using some additional seconds to grow the engagement exponentially.
    • You intentionally won’t pay attention to details, letting originality speak for itself; users will find themselves the meaning path, and they will keep a strong memory of your website.

Example of how the Gestalt law of closure works

Getting familiar with the layout design best practices

To spend a fruitful time selecting a layout design, it’s important to get familiar with some basic notions related to website layouts. We’ve gathered a bunch of concepts that’ll help you get oriented into the abundance of predefined website layouts.

Visual weight and negative space

Visual weight is perceived by people when some objects on the website carry a stronger visual force. This visual force can be induced in specific elements through different techniques. Amongst them, negative space is the one that interests us directly here.

Negative space (space that is devoid of any elements) drives the attention towards elements outweighing the rest through visual force concentrated on them.

Example of visual weight created through negative space

The space between the black square and the white squares directs the eyes to the left-hand element. But the left-hand element is outweighed by the 4 smaller white squares. The black square carries a stronger visual force.

Balanced website layouts

In balanced web design, the elements that make up the layout are supporting one another so that the user sees the text content with equal importance. In addition, the elements are easily scannable in a layout that efficiently presents them all. The design gives the impression of stability, and it feels really pleasing, from the aesthetic point of view.

One of the most popular balanced designs is symmetrical balance, where, similar to a mirror image, a visual element will look the same on either side of the center. Symmetry evokes balance, elegance, and pleasure. You’ve probably felt it too when looking at the architecture of some buildings, gardens, and even at the wings of a butterfly.

Sections for specific audiences or features

Arrangements of elements that can be changed meaning that users can easily switch to other website sections. To help you figure out how this is possible, we suggest you think about fashion websites addressing both men and women.

The layout supports 2 distinctive sections within the website, one dedicated to apparel for men, the other dedicated to apparel for women. The layout split serves functional content, highly useful for the 2 distinctive target audiences.

Go outside the standard layouts

Whereas some layouts follow the traditional path, with an aim at serving functionality at its best, other layouts use daring designs and structures, with the purpose of making an impact on the user. Breaking the mold means unexpected arrangements of the elements within the web page, and the experiences it triggers stand out in a sea of standard websites, that a user can’t help but remember your website.

Schweppes website

Source: Schweppes.ca

Remember though that UX beats design. Always think of the end-user. Make tests before releasing anything.

 

Create Visual Tension for Eye-Catching Stimulating Layouts

In web design, visual tension strains the users’ attention by focusing it on key points of the website. Visual tension comes out by contrasts of space, color or luminosity, and it is easily noticeable if interwoven in a perfect overall balance of elements.

Its role is to visually stimulate the users to break off the web surfer routine and process the information on the website in a brand-new light.

Visual tension in a website layout, through the unexpected placement of some elements – Source: Stripe

Use focal points to draw attention to certain elements

A call-to-action button can be a focal point. An image can be a focal point. Headings can also be focal points. It all depends on how they integrate into the website layout, so they become the biggest points of interest on a website, that capture a user’s attention.

Dominant elements in focal-point design layouts

Source: Tesla.com

Due to focal points, you’ll have your users half-way to conversion (whatever “conversion” might be for your particular website) – users will concentrate their attention on those focal points and are more inclined to take the action you want them to take.

Design layouts that accomplish website goals

It’s a best practice that, before starting to design a layout/to browse through layout templates, you should define what the website goals are. They might be to sell products, gather traffic, or simply enchant users with some piece of art. The website layout should be chosen based on the website goals. It will trigger certain users’ behaviors that lead to completing those goals.

landing page design

Source: Unbounce

Layouts that tell a story

Design the layout/search for a layout so that it molds onto the message you have to transmit. Section areas should come together to tell a complete story. Each element in this chain is another chapter in your story.

Layout made up of features sections, saying much about the app’s value

Best Website Layouts with Proven Success

Below you’ll find the most popular and effective website layouts that designers the world over use to make their websites.

1. The Zig-Zag Layout

Research revealed how users use to scan a webpage content: the eyes move along the page following a Z-letter direction.

  • First, the eye goes from left to right
  • Next, the eye goes down, and to the left
  • Last, their eyes move back across to the right again

As it is intricately connected to some common web surfer behavior, the zig-zag layout is applicable to a wide range of websites, in different activity areas.

Restaurant Website Demo – created with Mesmerize Theme

2. The F Layout

The F-shape layout follows another widely-known scanning behavior, where the eyes move across a page in an F-letter pattern.
Due to its connection with a widely known user behavior, this layout is suitable for a wide range of websites, from e-commerce websites to portfolio websites.
F shaped design

Source: Patagonia.com

3. Full-Screen Photo

In this case, the layout implies spreading up content upon a full-screen photo/image. Thus, text sections or menu sections are there to support the “living” image. Good to use for websites that want to immediately anchor the subject of a site in the mind of a visitor. 

full-width header design

Source: Netflix

4. Grid Layout

Information is organized into grids, making it easy to browse., and people can stop to specific topics of interest. Grid layouts allow for an equal distribution of text, photos, videos onto the webpages, letting users decide upon the importance of each unit. Good to use for newspapers, vlogs, etc.

Ikea grid design

Source: Ikea

Grid website layout

Source: iHeartRadio

5. One-Column Layout

This layout organizes information into one single column, and it’s one of the simplest layouts to put in place. The content (text, photos, videos) is easy to follow, and the need to scan is nothing more than identifying key points of interest into that single column. Good to use for research papers and long-form articles.

Also, single-column layouts are a perfect match for mobile experiences.

Medium one column layout

Source: Medium

One of the most frequent layouts nowadays implies setting up a featured image representative of each page in the website. The image serves to concentrate attention and interest to a focal point expressive of the page topic. Also, the image stands as the source of meaning that radiates from this very focal point. Good to use for niche blogs, freelancers and professionals. 

Designer Portfolio Website Demo – created with Mesmerize Theme

7. Asymmetrical Layout

The asymmetrical layout plays with the rules of symmetry to the point of bending them in favour of a unique promise: there is more we have to offer than perfection. The trick is to create active space, and to make white space livelier.

Good to use for this very category of web design websites, for unusual portfolio presentations, and innovative business websites.

Asymmetric design

Source: Kiwi.com

8. Split Screen Layout

This type of layout refers both to vertical split-screen and to horizontal split-screen. Generally, a vertical split-screen plays a major role in conveying dual importance to 2 or more distinct areas. The purpose here is to favor quick choices, for better engagement with the website right off the bat.

The example below is somehow different, in that it contains both vertical split and horizontal split, on one and the same page. Looking only at the vertical split, it does not invite to making a choice, but rather to enhance one experience through the other.

The split-screen layout is recommended for online stores (e.g. selling to men & women), or creative websites “selling wellness” all through the web presentations (like in the case below).

split screen website layout

Source: RedLight.dev

In a more and more visually-focused online world, this layout may work wonders. It is made up of image miniatures leading to full descriptions of those topics, and headlines (+ short presentations) that serve as a guide through the image album.

Suitable for travel websites, blogs, and magazines.

Thumbnail gallery design layout

Source: wepresent.wetransfer.com

10. Modular Layout (also known as Card Layout / Block Layout)

This layout is tightly related to Material Design, the design protocol launched by Google. It’s becoming increasingly popular, due to its flexibility and responsiveness. The modular layout means each unit of content (text, images, videos, buttons) is included in a card, or module, having its own dedicated space.

When applying modular layouts to websites, the effect is a streamlined look and a highly coherent composition of items in a webpage.

Good to use for business websites, where clear and coherent presentations are fundamental to a professional online presence.

card layout design

Source: UXPin

card layout design - 2

Source: thefutur.com

11. Magazine Layout

The magazine layout, as it is encountered nowadays, tends to be a mishmash of some other layouts, all serving to give a splendor aura to the news.
The example below combines headline + thumbnail gallery layout, and featured image layout, plus a solid F-shaped layout, to keep the glamour of the magazine up to par.

Such combinations are good for, but not limited to, online magazines.

12. Single Page Layout

Although not so widely spread among common website layouts, we wanted to list this layout here due to its fairly interesting characteristics. It combines multiple actions into one page (e.g. Gmail). Content is loaded dynamically, using JavaScript. And it is built so that it generates unique URLs for each viewpoint.

13. Radial Symmetry Layout

Another less common layout type refers to radial symmetry. There’s a central point from which radiate correlated items, in a rounded form:

It’s a wrap

Now, that you’ve got familiarized with the different website layouts, it’s time you consider what particular layout is the best fit for your website. Is it a multi-purpose layout, or a layout adapted to a certain niche?

To do this, you should know your audience, their behavior, needs, and expectations, and built the appropriate message that molds perfectly on a layout. The layout will have the role to let the message shine and be so convincing for the users, that they cannot but accept it.

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Website Design Ideas and Inspiration https://colibriwp.com/blog/website-design-ideas/ Tue, 18 Jun 2019 10:45:57 +0000 https://colibriwp.com/blog/?p=3835 If you lack inspiration for your website design, stop pondering. If you want ideas for your website design, better start reading this. It all begins with a website plan. With the plan in front of your eyes, you’ll get a clearer idea of what website you want to create. That website has to be both…
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If you lack inspiration for your website design, stop pondering. If you want ideas for your website design, better start reading this.

It all begins with a website plan. With the plan in front of your eyes, you’ll get a clearer idea of what website you want to create. That website has to be both visually appealing and effective: more than beautiful, a website needs to accomplish goals and drive results. This is where engagement comes to play.

 

Bits of inspiration and effective website design ideas

1. One-page layouts might make people up to ten times more inclined to take quick decisions

One-page websites are in trend, but why? They aim at presenting only the necessary information that it takes to make a decision.

According to Smashingmagazine, people don’t read an entire page to make optimal decisions. They stop to the first occasion that arises to accomplish their goals. Hence, it’s become best practice to limit information to the minimal needed amount. And this minimum info also implies minimal number of choices.

Based on Hick’s Law, by increasing the number of choices, the decision time is also increased (an inevitable consequence of increasing the amount of information in a website). The good direction is to go the other way round.

 

Source

 

 

2. Card Design for Boosting Visuals: A Picture’s Worth 60,000 Words

It’s good for blogs that keep up with the latest changes in web surfers behavior. It relies on the power of visuals. And it goes in line with usual practice of scanning web pages (not linear, but randomized).

Precisely, card design means the layout consists of a number of cards. Each card contains an image and a short description, as well as a link to details about the subject.

Examples of card design:

 

card design - website design ideas

 

 

Images help connecting with users at an emotional level, and they have the power to transmit more information in a synthetical presentation. That’s why it’s been said that a picture is worth 60,000 words.

To enhance the power of a card layout, you can add micro-interactivity at card-level: zoom-in effects (that enlarge images when hovered over with the mouse), like or share buttons next to each card, etc.

 

3. Parallax Effect emphasizes content and raises engagement with about 20 percent

First, what’s parallax?

The parallax effect consists of background images that move slower than the foreground, when users scroll down a page in a website.

It helps to bring focus on what’s most important in a message to transmit to users.

An online experiment showed that parallax influences user behavior in two ways: the cue route (perceived coolness, perceived vividness) and the action route (natural mapping, perceived ease of use). It determines higher user engagement.

Example of parallax effect applied to a website:

parallax effect - website design ideas

Related to statistics, as we said in this section title, parallax scrolling can get up to 20 percent of the users more engaged with a page content, as research showed.

 

4. Content Separators can drive up to 112% increase in revenue

Separators are graphic elements that delimitate a webpage Header/Footer from the rest of the page content. They’re also used to clearly delimitate distinct content sections.

In some WordPress themes, these graphic separators can have different geometric shapes (waves, triangles, mountains, book, book negative, etc.). They can be horizontally or vertically aligned.

The role of content separators is to give information a hierarchy and ensure a readability flow. They establish a rhythm on a page.

“Why should my content be hierarchically structured?” you might ask. It’s far easier for users to follow a clear and logical content structure and spot clues that drive them to information that’s essential to them. This results in an improved user experience.

Better user experience on a website can trigger up to 112% increase in revenue, according to a study cited by Neil Patel in this article.

Here’s an example of content dividers:

 

website design ideas - section separators

Mesmerize Demo

 

5. Some simple website design ideas: white space makes content easier to understand by 20%

White space is a key element in web design. If you don’t know what elements to put on a website, then sometimes you shouldn’t put them at all. White space might be the best item you should use in that part of your page.

Let’s take its effects one by one:

White space between different layouts and layout elements guides the eye on the content it surrounds. These are named Macro White Spaces, delimiting major elements in a web page design.

White space between lines of paragraphs, and space to the top/bottom/right/left margins of the text increase comprehension. It’s called Micro White Space and it can improve readability + understanding of the text by up to 20% (as Prototypr.io states).

Example of white space “in action”:

 

 

6. CTA’s (call to action) generate conversions, with about 90% users reading them (after headlines)

According to statistics related to calls-to-action, almost 90 percent of website visitors read headlines and CTA copy. Many of them don’t read anything else.

Hence, the utmost importance of CTAs. They have to show good copy, copy that converts. Going beyond colors psychology (which has to break from traditionalism) and button shapes (which should better observe conventional rules), they have to be convincing.

There are four dimensions of CTAs you should consider when designing the website: the design, the message, their placement and continuous testing. Please keep in mind message and placement. Strategical placement:

Prezi invites you to “See how it works” right from the Header:

 

 

7. Big-sized Hero images capture attention, raise interest and increase sales with up to 40%

Hero images are the first item people see on a page. Large images taking up to 80% of the whole screen can have a great impact on users. First of all, they instantly capture attention. Once users’ attention captured, you can easily focus them on the website content.

Tests for the Salomon site showed the force of a Hero image can increase sales by about 40%.

Here’s how their homepage looks like:

 

website design ideas - big-sized Hero images

 

If we tie in the image with the AIDA model and its steps to purchase, we notice that: 3 of the 4 steps involved in a buying process are covered by simply watching the homepage Hero image of the Salomon eCommerce site:

  • Awareness – it’s raised by the big-sized image.
  • Interest – it’s stirred up by the image of people sharing the same hobby with visitors who landed on the page.
  • Desire – the image serves as a model for people wanting to be like the two runners.
  • Action.

 

8. Hamburger Menu (since you tweak and refine, it might increase sales with about 4%)

The hamburger menu (offscreen menu) is used for mobile display of the navigation options, behind an icon having this form:

This design element is used for the reason of saving up real estate, on smaller mobile screens.

Some people say hamburger menus are not so good for user experience. They seem to be rather counter-intuitive, as the navigation options are hidden behind this symbol, and navigation itself is submitted to an elaborate process. Moreover, it’s hard to put special features to the front, when viewing them depends on clicking and expanding the hamburger menu.

If you still opt for a hamburger menu, consider designing an optimal version of this component. This means that the hamburger menu icon (see above) should be accompanied by the word “menu”, or even completely replaced by the term “menu”. Such versions of the component led to increase in revenue (tests showed).

 

9. Typography sets the standards for legibility – a key condition for engagement (with figures)

Without being new, selecting typography styles for a website is essential and it determines text legibility. In its turn, legibility influences conversion, for better or worse.

Instead of giving examples of maximized conversions, we’ll stick to the basic conditions required for typography to improve users’ reading:

  • The font should not be smaller than 16 pixels. Otherwise, the audience would abandon the site, leading to lost sales.
  • The text line length should not surpass 50-75 characters. Otherwise, people will perceive the text as more difficult to read.
  • The text section length should comprise 4 to 5 line heights. Otherwise, users will perceive paragraphs as difficult to go through.
  • Sans serifs are recommended for body text, instead of serifs. However, you’re allowed to use decorative styles for headings.

In terms of typeface (aka font family), here’s a report on the most popular ones:

 

Source

 

The effects of typography aim at making readers feel inspired, better motivated, and more inclined to take action and go on reading (…to making a purchase). Fonts also have a personality of their own, and in some cases can even make the written text itself seem more “serious”. This is part of the reason why Georgia is so popular since it can go with any topic – from a streaming service review to regular, lifestyle blogs.

Beyond standards, feel free to experiment and track the results. Only, you should be aware of best practices and anchor those experiments in good advice from already-made research.

 

10. Background Videos for experimental marketing lead to 10% or 20% improvement in engagement

Background videos can be ground-breaking. If used wisely. They’re good for delivering online experiments of:

  • Using a product
  • Visiting a place
  • Participating at an event, etc.

To put it simply, they’re immersive. They give underlying force to the website pages.

According to websitebuilderexpert.com, purposefully using a video background can lead to 10% or 20% improvement in people’s engagement with a website.

You only need to clearly display content, so a video background doesn’t reduce content legibility.  And it’s preferable the video should be unique.

Here’s an example of good use of a video background:

 

 

Bear in mind that you can insert a video as background for the Header of the page, or else you might consider a more audacious approach: that of applying a video background for the entire page.

 

11. Other website design ideas: sliders can make and they can also break engagement…

Sliders present images in a flow, like in a rotating carousel. They’re usually inserted into homepage headers, with the intention to draw attention towards the website and make this with high impact. They’re modern. And they’re simple to add to a website.

Example of a slider in a website homepage:

 

 

However, sliders don’t seem to rank very well in the list of highly effective and engaging website design elements.

But isn’t it possible to make the most of sliders’ visual impact and turn their drawbacks into advantages, as well?

Here’s how you can optimize sliders for better engagement:

  • The first slide in the slider should be the most impactful of all images
  • Don’t use an automatic rotation of slides; it’s recommended that you let users pass to the next slides manually, and only if they choose to do so
  • Make sure the slider affects minimally the website load speed.

 

12. Animations add 10 points to the entertainment side (84% of people expect it from a website)

Animations make content easier to read. This is due to the entertainment side of such items. We like text animations because they’re fun. We like mouse-sensitive buttons because they attract and distract, at the same time.

According to Dreamgrow.com, animation adds 10 points to the entertainment side. And that’s exactly what users expect from a website. 80% of them.

So, including animations in your website can ensure more than half of visitors who land on your page stay on it for more content.

What’s so alluring about website animations:

  • They provide visual feedback to users, so visitors feel instantly included in the communication loop.
  • They provide information on how to use certain items in a page (e.g. buttons change color on hover).

It’s important to consider when starting to build a website, whether you feel at ease with creating animations (with these purposes). If you have to build a website in WordPress, for instance, you should search for features related to animations.

E.g. Mesmerize theme or Easy Textilate plugin.

 

13. Gamification: entertainment + experimentation, leading up to 650% more engagement

Gamification is a modern and utterly valid way of boosting engagement with a website.

This technique uses the entertainment factor to drive users towards experimentation. Here are some game elements you can focus on:

  • Getting experience points, levels, etc
  • Object finding
  • Competition
  • Quizzes and puzzles, etc.

Gamification makes users feel at ease with exploring the website and more inclined to perceive the message your company wants to transmit. Hence, more engagement, and more conversions.

Below is an example of Interland:

 

 

According to a study, Interscope Records obtained a 650% increase in engagement and interaction with the website.

However, gamification supposes a higher level of web design and programming knowledge for implementation. Make sure a professional will build the website, to avoid unnecessary costs of doing this yourself.

We’ll let you estimate yourself what ROI to drive from including gamification into your own website, based on your own requirements and budgeting.

 

14. New website design ideas: virtual Experiences, when 66% of consumers want VR shopping

Virtual experiences drive guaranteed success if VR is in line with one (or more) of the following aspects:

 

Virtual Reality is immersive. It maximizes engagement. And it really justifies the figures above.

The first 3 stats are especially interesting:

  • As 81% of people who try VR would tell their friends about it, your website will be subject to a lovely word-of-mouth campaign (word-of-mouth is one of the most efficient marketing techniques)
  • Given that 73% of Gen Z says they’re interested in VR, you can target a large niche with great potential for sales
  • Since 66% of consumers want VR shopping, you can turn your website into a cutting-edge eCommerce machine.

 

15. Accordion for more real-estate and surprise effect, with up to 31% more engagement

What is an Accordion Menu, first? It is a graphical control element that gathers items in a vertically stacked list.

Each item can be expanded or collapsed to reveal the content associated with that item. There can be zero expanded items, one or more than one item expanded at a time, depending on the configuration.

This is an example of an accordion component in a webpage:

 

 

 

 

 

 

 

 

 

Through its design, it positively impacts webpage space management. Users will click and expand items only if they’re interested in finding more. It’s practical. And it’s effective.

Effectiveness lies in that the mere process of expanding items raises curiosity. You’ll want to find out what’s behind a label. And of course, you’ll want the content to surprise you.

Curiosity and surprise are connections with users, emotional ones.

According to measurements, communication and marketing campaigns are more effective if they appeal more to the emotional “brain”:

 

Source

 

16. Image Overlay Hover Effects for micro-interactions that boost engagement

This type of effect gives a trendy look to a website and creates micro-interactions. Micro-interactions, in turn, increase the engagement of users with the website and make them stay more on your website pages.

Check some examples of simple image overlay hover effects:

 

website design ideas - image overlay hover effects

 

17. Among other website design ideas: box-shadow effects to increase familiarity with a website and thus, its sales

These are web design features to be used carefully to the advantage of the website.

A prominent element that might benefit from shadow effects is the CTA button. It’s of utmost importance to design them appropriately, as they directly control sales:

  • A CTA button has to stick to traditional forms that signal this is a button
  • A CTA button can have additional design decorations, but these should be secondary to usual forms of buttons.

Shadow effects fall in the category of additional decorations. Here are some examples of box shadows:

 

website design ideas- box shadow effect

 

The role of shadow effects (if used coherently in a website) might be to increase familiarity with that website specifically. And familiarity will trigger conversions.

 

18. Vertical menus and direct access to all important items on a page

These menus display vertically in a web page, and they might occupy the entire height of that page. They’re effective because they might offer direct access to more elements in a website, than if it were displayed horizontally (and hid elements in drop-down menus).

They are not the norm in terms of menu design, so people might find them a little bit awkward. You need to balance the pretty unusual with ease of access: content discoverability makes people more inclined to read and get your message.

Example of a vertical menu:

 

website design ideas - vertical menu

 

19. Website design ideas for engagement: mouse effects, interactivity and its impact on conversions

Mouse effects cover a wide range of elements, starting from simple mouseover and going further to oil painting, mouse orbit, etc.

They’re nice elements of interaction, good for users who get visual feedback from their on-page behavior, best for experimentation and engagement.

An interesting analysis of mouse effects would be to watch average time on a page over a finite time.

 

20. Product gallery, a more consistent user experience, increased conversions

Product galleries are beneficial for eCommerce websites.

Example of product gallery:

 

website design ideas - product gallery

 

 

You can consider one or more of the following:

  • Product galleries present multiple images of a product, for better-informing visitors of that product features
  • They present images of products from the same category, so users can purchase a set of products instead of a single product (upselling technique)
  • Product galleries can offer an online experience of users with the product, like in a physical store; they can better evaluate a product, viewing it from different angles and experimenting this evaluation process like in a physical store (e.g. fashion and clothes – a product gallery can imply showing a dress on a mannequin, etc.)

Needless to say, a more consistent user experience leads to quicker product selection and purchase.

 

21. Effective website design ideas: contrast ratio for improved legibility

This parameter concerns the contrast between the background color and on-page items color.

E.g. White text should be placed on a darker background, while darker text should be set to contrast with a light-colored background.

Contrast can be adjusted in all color aspects: brightness, saturation, and shade, where brightness provides the most visible contrast.

According to Web Content Accessibility Guidelines, a minimum contrast ratio of 3:1 is required for a text that’s larger than 18px.

Please see the example below for an illustration of good contrast:

 

website design ideas - contrast ratio

 

website design ideas - contrast ratio 2

 

 

To check the contrast ratio and ensure optimal parameters are achieved, you can use this tool.

 

22. Click-to-add-to-cart/click-to-request-for-quote shortens the path to conversion

This feature is applicable to eCommerce websites.

It consists in limiting the number of clicks needed to make a purchase. Also, it facilitates the decision-making process. It shortens the path to conversion.

The common conversion path: click on the homepage/products list page -> click on products category page -> click on product page -> add to cart.

The shortened path: click on the homepage -> click to add to cart. Or Add to cart a product -> click to add to cart accessories.

Here’s an example:

 

You can experiment with this feature, with A/B tests. Comparing the results, you might find that click-to-add-to-cart is the optimal solution for your eCommerce website.

 

23. Great website design ideas: side-scrolling image for amazing effects

We’ve already talked about big-sized images and their impact on user engagement. Side-scrolling images are appropriate for website Headers, and they look like this:

 

website design ideas - side scrolling image

They are suitable i.e. for photography websites. They create an immersive experience from the very start of users’ visits to the website. Hence, they ensure engagement and increase chances to turn visitors into leads.

 

24. Last but not least for website design ideas: toggle sidebar for better page layout

A toggle sidebar refers to a control element that allows for hiding/showing the sidebar in a page, according to users’ browsing behavior.

Example:

 

 

One frequently used version of this is the hamburger menu displayed on mobile devices (mobile and tablet).

Toggle sidebar contributes to a better arrangement of elements within a website page. And an optimal page structure helps people quickly find, and appreciate, the information they were looking for.

 

A Final Word

 

We hope you’ll find at least 2 or 3 of the elements in this article useful for your own website. You can dare to add uniqueness to web design by integrating them, however, try keeping them anchored in web design standards.

As a rule of thumb, try minimal web design with some points of interest well marked by enough white space. That’s the key to a neat and clean design. And that’s the secret to every successful website.

The post Website Design Ideas and Inspiration appeared first on ColibriWP Blog.

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