A landing page is a standalone web page is going to be the first point of contact for visitors to your site, and as such it needs to effectively promote a specific product or service, capture contact information for lead generation, or present your brand in an engaging and accurate way.

In this post, we’ll guide you through the process of building a custom landing page on WordPress, covering everything from selecting a theme and creating a layout, to adding content and ongoing optimizations. Let’s jump in!

Step 1: Choose a Theme

The first step in building a custom landing page on WordPress is to choose a theme. WordPress has thousands of themes available, both free and paid, so it’s important to choose one that is suitable for your needs.

When selecting a theme, consider the following:

• The theme should be responsive, meaning it should look good on all devices (desktop, tablet, and mobile).

• The theme should be customizable, with plenty of options to change colors, fonts, and layout.

• The theme should be optimized for conversion, with elements such as a clear call-to-action and a form for capturing contact information.

Though any theme can be customized to the point that it’s unrecognizable when compared to the original template, the theme you choose in this first step can have a profound impact on future design decisions and the overall direction your landing page takes.

Think carefully about your choice here, taking cues from example projects and considering how the theme fits into “bigger picture” decisions from the business leadership.

Step 2: Create a Layout

Once you’ve chosen a theme, the next step is to create a layout for your landing page. This is where you will decide on the placement of elements such as the header, the main content area, and the footer.

With every decision you make regarding the layout of your landing page, it’s essential to consider whether or not a certain feature or design will benefit the visitor’s experience.

The final result can follow established norms or do something way outside the box, but should still prioritize certain principles of UX design. This means keeping your layout uncluttered and easy to understand, aesthetically pleasing and easy to navigate, and designed to move the visitor naturally towards a specific call to action.

Think of some of the competitor sites you admire most, and you’ll likely see that their layout is setup to check all these boxes in a way that delights their specific audience.

Just like your product, if the layout of your custom landing page is geared to delight your leads, you’ll be sure to maximize your conversions and enjoy higher-quality traffic.

Step 3: Add Great Content

Once you’ve created a layout, the next step is to add content to your landing page. This cover copywriting, adding images and videos, and curating any other content that’s necessary for your landing page to function.

When you’re filling your landing page with content, one of the easiest things to screw up is the copy. Remember to aim for copy that’s both compelling and persuasive, but also concise and scannable. Some studies suggest that modern humans have an average attention span of just 8 seconds, meaning your content has to be easily digestible and compatible with the skim-and-scan approach modern web users have to the written word.

Using bullet points and lists to break up long blocks of text, changing up font sizes to help visitors differentiate by importance, and using as few words as possible to communicate salient points can all contribute to a more effective page.

Once you’ve made your page as user-friendly as possible in these areas, the next important step is to think about optimizing it for SEO. You’ll likely be some of the way there as Google’s algorithms increasingly favor positive user experience.

“With Google using at least 200 different factors to assess where a website should rank for a specific search query, it’s understandable to not know where to start.” says KAU Media Group. Getting a free SEO audit from a trusted agency will highlight some of the more technical shortcomings and help get your wider SEO moving in the right direction.

Step 4: Test and Analyze

Once you’ve curated your content and optimized your landing page for conversion, it’s time to take a deep dive into how your visitors are interacting with your page and make calculated adjustments to improve its effectiveness.

Though there are plenty of best practices touted by web design specialists, no two audiences are exactly alike. Continuous analysis and improvement will separate your landing page from your more passive competitors.

There are a few key metrics that you should track when analyzing your landing page:

Bounce rate: This is the percentage of visitors who leave your site after viewing a single page and not taking any further action. A high bounce rate indicates that your landing page is not engaging or relevant to your visitors.

Conversion rate: This is the percentage of visitors who take a desired action on your page, such as filling out a form or making a purchase. A high conversion rate indicates that your landing page is performing effectively and moving your visitors down the funnel.

Time on page: This is the amount of time that visitors spend on your landing page. A high time on page indicates that your visitors are engaging with your content.

To test and analyze your landing page, you can use tools such as Google Analytics, Hotjar, and Optimizely. These tools will allow you to track and analyze key metrics, as well as run A/B tests to compare different versions of your landing page.

Step 5: Keep on Improving

After following the previous steps, you’ll have a functional landing page that’s ready to start bringing in qualified traffic. The fifth and final step in this process is to make a plan to continuously analyze interactions with your page, and make regular improvements based on your findings.

This could include things such as changing the layout, rewriting the copy, or adding new elements such as images or videos. Just like your business, your audience and modern consumer trends are always in a state of flux, and making sure you’re caught-up with these market shifts is essential to your continued success.

It’s important to remember that building a custom landing page is an ongoing process, and you should always be looking for ways to improve it. Keep testing and analyzing your landing page, and make adjustments as necessary to ensure that it is as effective as possible.

Final Thoughts…

By following the steps outlined in this post, you can create a landing page that is simple, visually appealing, and optimized for conversion.

Remember to keep your audience at the center of your decisions, and maintain a mindset of constant improvement, and your landing page is certain to make a splash with your unique audience!

The post How to Build Custom Landing Page on WordPress appeared first on ColibriWP Blog.

It’s been a wonderful 2-year ride and we want to celebrate it in style with up to 50% discounts.

But what’s behind Colibri?

• a team of 10+ WordPress geeks;
• the Colibri page builder, that allows for drag and drop WordPress design.
• 50.000+ satisfied customers from all over the world;
• 60.000+ monthly website visitors;
• thousands of support hours;
• 5 child themes accumulating more than 30.000 active installs.

So, it’s time for our child themes to have their 5 minutes of glory as well.

Here they are:

Calliope

A Multipurpose WordPress theme, that is highly customizable when using the Colibri page builder. With its pre-designed templates, headers, and blocks, no one needs to start a website from scratch again.

Oasis

A multipurpose WordPress theme, with a clean design, and out-of-the-box responsiveness. A proper match with DIY website makers. Its 150+ designer-made blocks can be customized till you reach pixel-perfection.

MagnusWP

A strong, robust, and masculine theme, MagnusWP comes with lots of pre-defined sections: contact us, team page, features, and more. And, did I tell you that you don’t need any coding knowledge when designing your site with any Colibri theme?

Teluro

Teluro is another multipurpose WordPress theme, that can be customized easily via the Colibri page builder. Its 40+ drag and drop components allow you to recreate any design you can imagine.

Skyline WP

Skyline is the last kid in the block and the most popular one. More than 8000 active installs in less than 6 months. With a sleek and clean design, Skyline can be a perfect partner for designing stunning websites. No coding required. You can choose from 90+ templates and customize them with drag and drop components.

So, it’s been 2 years already. And we hope more are yet to come.

Now, behind the scenes, our story is also taking some new turns. We have big plans:

• developing a brand new product that aligns with the new WordPress full-site editing trends. So, stay tuned for some awesomeness.
• developing WooCommerce-related products. Yeah, folks, we’re going into eCommerce as well. Meet our new baby: ConvertSquad.

If you want to stay in touch, and be among the first to find out about our next releases, you can follow us on Twitter and Facebook. Also, if you want to learn more about how to design a WordPress website, make sure to subscribe to Colibri’s Youtube channel.

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The post Happy Colibriversary! appeared first on ColibriWP Blog.

Top-notch WordPress themes, hosting plans, and plugins await.

Let’s check them out!

WordPress themes’ offers

ColibriWP PRO

Period: Nov 23rd – Dec 3rd 

Discounts: up to 50%, depending on the plan

Listed in the top 20 most popular WordPress themes on WordPress.org, Colibri has more than 40.000 active installs. This multipurpose theme has a free plan that fits simple websites, with few pages and not many features. 

The moment you want to boost a site with complex designs, extra features, the PRO packages are what you need to create a unique site. The theme recommends the installation of the Colibri builder, which gives users drag and drop design power. 

Colibri Pro comes with some extra features such as:

• • 90+ pre-designed website templates across a variety of niches
  • 170+ designer-made content blocks
  • Unlimited video and slideshow backgrounds
  • Navigation colors
  • Four header media types: image, video, lightbox, image collage
  • Full control over typography and colors (also for the footer)
  • Advanced styling features
  • Priority technical support for a year

The Colibri theme-builder combo is what you need to design a truly unique website from scratch in a single interface.

Mesmerize PRO

Period: Nov 23rd – Dec 3rd 

Discounts: between 15% and 50%, depending on the chosen plan

Mesmerize, the fully-customizable WordPress theme is used on more than 40.000 active websites. 

The Mesmerize free plan allows you to create landing pages or one-page websites. If you want more sections or pages, Mesmerize Pro is as mesmerizing as it gets.

Mesmerize pre-installs the Mesmerize companion plugin which enables plug and play features for the theme. Let’s check out some of these features accessible via the PRO plans:

• • Full control over the logo, navigation colors, and typography style
  • Customizable background for each section
  • New sections: Google Maps, photo gallery, pricing tables, newsletter subscription, etc
  • Customize footer text and colors
  • Woocommerce integration
  • Priority technical support for a year

Get your discount

Highlight PRO

Period: Nov 23rd – Dec 3rd 

Discounts: between 15% and 50%, depending on the chosen plan

The superpower for Highlight PRO comes from its drag and drop feature deployed via a companion plugin.

What does this mean for you? Deep customization!

Highlight PRO comes jam-packed with website templates and 100+ designer-made blocks that can be customized to pixel-perfection.

Get your discount!

Materialis PRO

Period: Nov 23rd – Dec 3rd 

Discounts: between 15% and 50%, depending on the chosen plan

Materialis is a multipurpose WordPress theme that empowers its users to design unique websites.

Now, the moment you activate the Materialis theme, it pre-installs a companion plugin, which will add the drag and drop functionality to the theme. And you’ve just bumped into the coolest Materialis feature!

From now on, the whole design will happen inside a single interface, from header to footer. 

Every section can be customized till you match your vision. The sky’s the limit with Materialis PRO.

Get the discount!

EmpowerWP PRO

Period: Nov 23rd – Dec 3rd 

Discounts: up to 50%, depending on the chosen plan

If you really want to build a powerful WordPress website, with no headaches, EmpowerWP will be the right choice. 

With its designer-made website templates, 100+ predefined blocks, and other laid-back design options, you’ll be given design superpowers.

Just give it a ride! It’s free and totally online.

Get your discount!

One Page Express PRO

Period: Nov 23rd – Dec 3rd 

Discounts: up to 50%, depending on the chosen plan

Looking to build a one-page website? One Page Express totally gets you. Even more so, the pre-installed One Page Express Companion plugin adds drag and drop page builder functionality to the theme. It’s going to blow your mind!

“I am a complete beginner to developing websites. I upgraded to Pro and well worth the money. I found the live customizer easy to use and any questions or queries were answered really quickly and helpfully by the support team. “ – Kidzart

Get your discount!

WordPress hosting plans

Getspace

Did you know that slow page speed will result in low conversion rates?

The folks from Getspace made an experiment: they analyzed loading speed, conversions, and overall website performance before and after transferring the site to Getspace servers. And here are the results:

• Analyzed websites had from 4 to 9 times faster loading speed than before. That’s a WOW!
• Conversions have increased by 2%.
• Merchandise and pricing uploads became at least 3 times faster, resulting in more efficient employee work and saved time.

Other Getspace perks:

• 100% uptime guaranteed
• free SSL certificate
• monthly free auto-backups

If you wanna team up with Getspace for WordPress hosting, use the discount code “Blackness“ and enjoy 50% OFF all WordPress hosting plans!

Shop now!

Cloudways

Period: Nov 23rd – Dec 2nd

Promo code: Offer: 40% OFF for 4 months (Promo will be applied on first 4 invoices)

Cloudways is a managed WordPress hosting provider built on top of 5 best in class cloud providers which offers flexibility and freedom of choice to their customers. It is also backed up by expert support that is there for you 24/7 365 days a year acting as your extended team and ensuring that you get a smooth cloud hosting experience.

This Black Friday, Cloudways is offering 4 months of free managed WordPress hosting. Just use the coupon code BFCM2020 while signing up, and enjoy hassle-free hosting.

Get the offer!

WordPress Plugins

WPMUdev

WPMUdev is the go-to place for super-powered hosting, A+ plugins, support, and site management. They are truly WordPress connaisseurs.

They are now offering a FOREVER 60% discount on their Agency membership, which gives access to hosting credits, all of their products, and premium features. Members will be able to connect unlimited sites even if they are not hosted with WPMUdev.

The spots are limited. They had 500 available spots, and they’re evaporating fast.

Grab your discount!

YayMail – the WooCommerce email customizer

Valid: Until Dec 12
Discount: 50%
Code: 50YAY

YayMail is a WooCommerce email customizer to help you edit many aspects of branding details like logo, header greetings, custom color, social icons, footer, and so on.

This plugin comes with a drag and drop interface similar to Elementor in which you have a single panel to hold all elements, a drop-down top menu to choose a particular email to edit,  and a live preview display.

Other features:
-Drag and drop interface
-Compatible with YaySMTP
-Tons of shortcodes
-Clone element or full template
-Import & export templates

Get your discount

Aren’t these some yummy discounts?

One final piece of advice: spend wisely on Black Friday!

Over and out!

The post It’s on! Black Friday 2020 appeared first on ColibriWP Blog.